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The History Of Social Media

A Brief History of Social Media

In today’s digital age, social media is an increasingly important part of our daily lives. It has revolutionized communications, to the extent that it is now our preferred medium of everyday communication. Before social media, if you wanted to keep up with the news, you had to walk down to the newsstand in the morning and buy a local edition reporting the events of the past week. Today, we get all the latest news and breaking stories about Covid-19 or Elon Musk’s recent activities online. The last thing many people do before they go to sleep is scroll through their feeds and is probably the first thing before they rise out of covers. In the 2000s, we fancied mp3 players or SEGA games, now we‘re weighing in on blogging throughout MySpace, Twitter, Pinterest etc.

the history of social media
The History of Social Media

The media creates awareness and innovates the way people live. It was originally developed as a tool for interaction among people but as it grew, users began to adequately navigate within television propaganda, falsehoods, or political corruption. People are now able to launch an environmental protest and reach millions of like-minded individuals online; a powered word on Twitter can blow, save the world, or at least begin the global environmental strike. 

This article aims to describe the timeline of the most important social media platforms and the stories behind their development. It is rather an outline of a history of one single element of each social media platform, namely the textual and interactive media environment. It also gives you a brief definition of social media and some pieces of advice to use it healthier.

What is social media in simple words?

Social media is a computer-based platform to facilitate sharing our thoughts, ideas, and information to communicate with other people.

Social media is usually based on user-generated content and they give people the chance to get to know each other better.

It’s not only a book with one author. It’s created to challenge authority.

What was the original purpose of social media?

As Aristotle, the Greek philosopher has claimed, man is a social animal. He needs to interact with other humans to satisfy his needs. 

Although man and his lifestyle have changed, some things never change. Interaction with other people is one of those never-changing needs. 

Interaction has so many forms and as technology is being developed, ways of being social evolve. For instance, smartphones made it easy to use and carry. After the cellphones become common, social media gets even more popular among people. Now you can socialize wherever you are.

History of social media: How did social media begin?

Like any other phenomenon, social media began somewhere, too. Here are some details about the beginning of social media.

When did social media first start?

Based on our definition of social media, the first one was created in 1997.

However, there was something called the PLATO system which was created in 1973 at the University of Illinois. It was supposed to help students chat and share notes and screens online. But since it doesn’t meet some of our criteria for being a social media, we don’t consider it as the first social media.

So, what was the first social media?

Six degrees was the first online social media. The name points to the “six degrees of separation” theory, which claims that “everyone in the world is connected to everyone else by no more than six degrees of separation”.

It was the first website that enabled users to have a profile. Profile resembles the user’s identity and lets them live it. Before that, imagining having a virtual character was a little harder than now. 

Who first invented social media?

It depends on your definition of social media. Even when we’re talking about the internet era, we should choose a tart point. If we start it with our casual definition of social media, the answer is Andrew Weinreich, the founder of Six Degrees in 1997. But some may point at Usenet which was created in 1979 at the University of North Carolina. Keep in mind that this one was created before the World Wide Web and it was just a local network.

Timeline of social media

To have a better understanding of the history of social media, here’s a timeline of social media. There have been so many players in this game, but we’re going to mention the most important ones.

  • 1973: Talkomatic is created by Dave Wooly and Douglas Brown at the University of Illinois. It was a multi-user chat room with limited features. 
  • 1997: Andrew Weinreich created SixDegrees.com.
  • 1997:  Barry Appelman, Eric Bosco, and Jerry Harris created AOL instant messenger.
  • 1999: Jerry Yang and David Filo established Yahoo! Messenger.
  • 1999: Microsoft creates MSN Messenger to offer new features like video calling.
  • 1999: Brad Fitzpatrick created LiveJournal; a platform for blogging.
  • 2001: SixDegrees.com shuts down.
  • 2001: Windows Messenger, the integrated version of MSN Messenger is out.
  • 2002: Friendster is born; a place for gaming and social networking. it’s a brainchild of Jonathan Abrams. 
  • 2003: Reid Hoffman and some of his coworkers introduce LinkedIn.
  • 2003: Thomas Anderson founds Myspace.
  • 2003: Niklas Zennström and the Dane create Janus Friis Skype.
  • 2004: Mark Zuckerberg starts the legendary Facebook. 
  • 2005: Aaron Swartz introduces Reddit. 
  • 2006: Twitter is out. Jack Dorsey founds this platform.
  • 2006: Pavel Durov founds VK (VKontakte).
  • 2010: Ben Silbermann establishes Pinterest.
  • 2010: Kevin Systrom introduces Instagram; one of the most popular photo-sharing platforms ever is launched.
  • 2011: Evan Spiegel founds Snapchat.
  • 2011: Google executive Bradley Horowitz introduces Google plus.
  • 2011: Justin Kan introduces Twitch, a live-streaming platform for gamers.
  • 2012: Sean Rad launches Tinder, one of the most favorite dating apps ever.
  • 2012: Instagram is owned by Facebook for 1 billion dollars in cash and stock.
  • 2013: Larry Page and Sergey Brin who invented Google, invent Google Hangouts, too.
  • 2014: Amazon acquires the live-streaming service for gamers, Twitch.
  • 2014: Alex Zhu and Luyu Yang invent a lip-syncing app called musical.ly.
  • 2015: Friendster ceases to exist.
  • 2015: Discord starts.
  • 2016: Yahoo! stops on Windows, Linux, and Mac. 
  • 2017: ByteDance owns Musical.ly for 1 billion dollars.
  • 2017: a platform for short video sharing called TikTok is out.
  • 2018: Yahoo! Shuts down completely.
  • 2019: Google plus shuts down.

Emerging of the social media marketing

With the rise of social media, platforms must adapt to meet customer needs for fresh and engaging content. Many networks have been sluggish to adopt changes or incapable to adapt their platforms to changing customer needs throughout the years.

Knowing the history of social media marketing is important not just for comprehending how the platforms have evolved, but also for understanding how they provide something distinctive for customers and a particular, if often intrusive, a form of advertising for businesses.

The emergence of social media sites such as Facebook, LinkedIn, and My Space in 2003–2004 marks the beginning of the movement of internet users away from interactive online games and toward social networking sites. Businesses subsequently realized the benefits of having a social media account on e-commerce and began building their own accounts on major networking sites.

Customers’ positive attitudes about social media marketing gradually shifted corporate marketing preferences from extremely assertive marketing communication to more reactive inbound marketing in the years that followed.

Social media marketing is now used by over 90% of marketing professionals, and established organizations use it for marketing, lead generation, customer satisfaction, research, and e-commerce.

Not only has social media reduced marketing costs and the time required to promote goods and services, but it has also improved marketing efficiency and overall consumer engagement.

Using Social media for your profession

Since social media is now more widespread — an estimated 81 percent of Americans have a social media account — there is also increasing evidence of individuals who have been in difficulty with their social networking activities. The reality is that it’s hard to disentangle the personal use of social media from the professional, and anything you say online can and will be used against you.

There are certain steps you can do to protect your privacy and manage who sees what material, but you must be watchful. As a result, the more serious your social media activity may be, the more sense it would make.

Because social media evolves all the time, it’s critical to stay current with the platforms’ growth and to continue searching for ways to improve your usage of the tools that are accessible.

The story of some social network creation

After knowing the timeline of social media history, let’s have a closer look to see what really happened at some of those points; the most important ones.

zuckerberg face
History of Facebook

Facebook

New social media always appears every year with more interesting things that can be offered to Internet users. Forty years ago, no one knew that Ward Christensen’s bulletin board system, created for file exchange purposes, will lay the foundation for the global virtual community rush. Now, dialing up to use the Internet seems a thing of the past. When a Harvard sophomore realized he wanted to pull something that great off, he started with what seemed to be necessarily integrated in studying. At the time, with the exception of Google and Wikipedia, college students did not have conventional ways to draw information from or optimize knowledge acquisition. What they lacked was a learning tool to simplify the process with.

The first wasn’t the best

Like many students, Mark did not spend much time studying Arts or English literature. Instead, he has been implementing his good old passion, which is programming. It was CourseMatch, the first brainchild of Zuckerberg that eased the learning process of human sciences, the favorite subject of all programmers (no). The service’s purpose was to navigate students through studies and get to know their classmates. CourseMatch also featured an art piece randomizer; it allowed students to fill in the gaps a corresponding description and hence prepare better for the exams; it did improve students’ overall academic performance and won Mark honorable mention. 

CourseMatch was a starting point in Zuckerberg’s historic voyage. What came next was a prank thing called Facemash, on which users compared photos of their colleague students. The thing totally blew off the campus and aroused an outcry from many youngsters which eventually led to the game’s shutdown. It bore little comparison to the draft social network we use today.

The turning point was the day when Winklevoss brothers reached out Mark to cooperate for the mutual purpose of implementing a university network startup. What young people needed was a real-time connection; the concept was to bring on the Internet what it lacked – Social media. And so it happened – Mark was given a basic code for the future website, left unfinished by the previous techie. What happened next was a total blow-off for both parties and a tipping point in their future.

facebook
The biggest media platform

Interface

Compared to its predecessors, SixDegrees and Friendster let their users create profiles and list of friends, Facebook had much more perks. The Wall feature allowed users to post public messages, while News Feed offered frequently updated content. However, these have provoked then modest Facebookers, unwilling to share their private data, to unite in protest. The reason for that is once Microsoft purchased a 1.6% share for Facebook, they launched an ad program, called Beacon, to track user’s activity on the web. Beacon collected user’s behavior data to adjust Facebook’s advertising content but turned into a public relations disaster because of user privacy concerns. 

Nevertheless, Facebook retained its position throughout the journey and was continuously transformed and buffed by expert coders. In 2009, Facebook introduced the iconic Like button and acquired a social sharing site called FriendFeed. According to sources, a Like button and real-time news feed were acquired with many other company’s concepts. In 2011, Zuckerberg substitutes “The Wall” with the new feature Timeline, which reorganizes the chronological order of wall posts. In 2012, the company purchased Instagram for $1 billion. 

twitter logo
Twitter Evolution

Twitter

But the social media story extends well beyond Facebook. Despite the hype surrounding the service today, Twitter first emerged as a podcasting platform and was met with silent indifference. A microblogging service debuted in March of 2006, founded by Evan Williams and Noah Glass. First named Odeo, the company wanted to initiate a new radio and subdue the Silicon Valley, similar to what happened with Evan’s previous startup, Blogger.

Unfortunately, in 2006 Apple announced podcasting for iTunes, killing Odeo’’s chances for success.

And then, the main idea emerges

Evan Williams recharges his team for the entire new venture. One of the prominent employees, Jack Dorsey, introduces his idea of what the project would look like. Noah Glass was thrilled with the concept and spent the whole day looking through dictionaries for the word describing a light chirping sound or flutter. In March, Dorsey launches an early version of Twitter and sends the first tweet. The year after, Twitter wins “best startup” by Southwest, becomes its own company and receives a valuation of $20 million.

In 2016, Twitter acquired Vine for $30 million. The platform was a short video hosting service where users shared six-second-long video clips. In 2013, Instagram occupies the platform’s leading place with its 15-seconds-video clip. Vine failed to meet competition and thus was shut down in 2016. 

Despite numerous confrontations among team leaders and the dismissal of one of its spiritual leaders, Noah Glass, Twitter remains a leading microblogging platform. It connects people to the opinions and news around the world. 

Instagram History
Instagram History

Instagram

The history of the modern cave wall started in San Francisco by Kevin Systrom and Mike Krieger. Before its original concept which is photo and video-sharing, the Instagram prototype called Brbn allowed users to check-in and share photos. But statistics showed that people were just using the app to share their everyday life photos. This was the time when creators canceled Brbn and launched Instagram in 2010.

Today, Instagram is the largest-growing social-media platform. It was a success right from the beginning with over 25000 users showing up on the first day! With the help of avid users, Instagram soon became the number one photo-sharing app gathering 100,000 users in one week, increasing to 1 million in two months. The first Instagram photo ever uploaded was the picture of Kevin Systrom’s dog. 

With Instagram’s huge success, Zuckerberg made an offer to acquire it for $1 billion in cash and stock, with the company’s independence provided.

Now Instagram has more than 1 billion monthly active users. It is indeed one of the most popular social networks worldwide. The compelling factor of the app is that it allows to take ordinary photos and make them unique using face retouching, filters, and associated apps. Instagram is about a simple and handy interface, tons of photos and videos without heavy captions or ads. It connects with a diverse audience, creates communities, inspires and helps those who inspire to profit from their creative activity.

these days lots of businesses around the world are using Instagram in marketing. for getting more information read the article, using Instagram as a marketing tool.

Social media and its impact on people

The impact of social media applications has triggered a discussion of the “new communication democracy”. It is a tech breakthrough that has wrought fundamental change throughout society. Social networking enables individuals to create and share content, build long-lasting relationships and far-reaching communications and even escape reality. Today, we can send data from one end of the world to the other in a matter of seconds, use pictures, video, and text to share our real lives, our genuine identity. The rise of the media has made personal stories go public; local issues become global. It has definitely brought benefits in diversifying the flow of information in our life, and new technologies are continuing to gain ground every day, transforming our communication practices and possibilities. 

Some facts that you might didn’t know about social media

  • The average time a user spends on social media per day is 2 hours and 24 minutes. 
  • The number of apps that social media users check averagely reaches up to 8, including social networks and messaging apps.
  • 4.57 billion people around the world use the internet; mostly for using social media (3.5 billion people).
  • The word most used social platforms are Facebook YouTube WhatsApp Facebook Messenger, WeChat, and Instagram.
  • 73% of marketers believe social media is effective in their business.
  • 54% of internet users search social media to find their favorite products. 
  • 49% of consumers trust influencers’ recommendations to buy from a brand.
  • In 2019, the number of active stories and Instagram reached 500 million. 
  • 91% of social media users access the social channels via mobile devices like smartphones and tablets.

2021 Trends in the social media platform

Because of the importance of social media in the lives of consumers, marketers and companies rush to social media platforms in the hopes of engaging with their target audiences. On the other hand, there is a glut of content on social media, and the competition is fierce.

If you don’t have a distinct social media marketing plan, it might be difficult to stand out. Keeping up with the newest social media trends may help you fuel your approach and set you apart from the competition. Here’s a look at some of the social media trends to watch in 2021 and even beyond.

The popularity of ephemeral content will continue to grow.

Ephemeral content is content that is only available for a limited time and then vanishes. This sort of material is perfectly exemplified by Instagram and Snapchat Stories. People’s priorities have shrunk in recent years, and their preferences for information consumption have shifted as well. It’s for this reason that content formats like Stories have grown in popularity.

Marketers have noticed this trend and will use it to their benefit in the future. According to recent research by Hootsuite, 64% of marketers have already implemented or plan to implement Instagram Stories into their campaigns. According to another survey, businesses post a Story every four days, demonstrating that Stories are becoming extremely popular.

Existing Social Media Platforms Will Continue to Succeed

As the largest and most influential sites on social media, Facebook and Instagram have definitely impacted. Several more specialized social media networks have arisen in recent years and have risen to prominence. The newbies, on the other hand, have had difficulty expanding.

TikTok, for instance, debuted in 2016 and quickly acquired traction among young people. In both the Android and Apple app stores, it became one of the most popular apps. Nevertheless, TikTok has been a victim of its own popularity to some measure. Its popularity among the world’s youth, as well as its Chinese ownership, has drawn the notice of international authorities.

Facebook and Instagram have maintained their user popularity. Hootsuite conducted a poll to see where businesses planned to boost their social spending in 2021. 60% said they want to raise their Instagram budget, while 46% said they want to increase their Facebook spending plan. YouTube and LinkedIn are also popular (45 percent, respectively). Only 14% of the companies polled plan to increase their TikTok marketing.

Expansion of the Social commerce

Brands have long sold their items on social media sites such as Instagram, Pinterest, and Facebook. Brands are turning to social commerce as a new retail establishment, and this trend is only going to grow.

Social commerce is on its road toward becoming a popular retail channel comparable to websites and brick-and-mortar businesses. This tendency will continue to grow as more social networks include top player features such as property in the goods.

Social media platforms are constantly developing to become retail platforms, from shoppable posts to Instagram Storefronts. Marketing professionals will take advantage of these opportunities and include social commerce into their sales plans.

Domination of the video content

Video content is amongst the most engaging sorts of content and will eventually rule social media, outperforming all other types of information. Videos are the future of social media material, whether they are short-form videos like those popular on TikTok or Stories or lengthy content on YouTube.

If you’re not already using videos in your content strategy, now is the time to start. Videos will soon dominate social media, and anyone who fails to recognize this will have a difficult time surviving.

Start with features like Stories, which can be used for both social media content and ads. You may also include videos in your social media postings, even on platforms where picture or word material has historically dominated.

Live streaming is considered to be the new norm

The year 2020 has been unlike any other. It has seen company models flipped on their heads, and whole retailing strategies have had to alter to accommodate shopping. Evaluating a product, for example, can be difficult these days.

Consequently, everyone has been forced to do daily business online. People who have never used their video cameras before are now able to join in Zoom calls as if they were professional filmmakers. Even the older adults, who may not have had access to a cell phone before 2020, have had to adjust to live broadcasting and online conversation.

Live streaming is here to continue, even if the COVID issue recovers in 2021. People have become accustomed to being able to connect with companies in real-time via the internet. They can test a product without having to leave their house.

Although standard social media platforms fared well in 2020, specialized live streaming media saw massive growth in popularity, which is expected to continue into 2021.

We’re also witnessing an increase in the use of live streaming for customer care. This includes behaviors that would have been inconceivable in the past, such as opening bank accounts.

Technology adoption will be at an all-time peak.

The usage of technologies such as augmented reality (AR) and virtual reality (VR) will increase on social media. Users will want stronger and more engaging content as these platforms develop, and these technologies can provide.

With the debut of Horizon, Facebook’s social virtual reality world, the company has already taken significant advances in this area. This is a type of virtual environment where individuals may connect, play games, and discover new things. This is the next level of social interaction, and it may possibly be the social media of the future.

More Administrative Oversight and Legal Review

While social media has a lot of advantages, it has also had some drawbacks in latest years. Security and privacy issues are two such issues that have dominated the attention of social media platforms like Facebook.

Social media may be widely exploited to obtain and exploit information on anyone. Certain social networks have been accused of selling their users’ data to third parties. Norms will be tightened and additional policies will be implemented by social networks and regulatory organizations. Many individuals believe social media to be dangerous, and it would be in everyone’s best interests to change that.

The importance of personalization will be fundamental.

Personalization has been a long-standing consumer trend around the world. Nonetheless, when it comes to social media acceptance, it is still relatively new. Some may claim that firms can’t exactly tailor their social media content to different customer categories

The distribution of social media ads is a crucial area where businesses and marketers are exploiting the customization trend. For marketers, social media sites have begun to offer advanced targeting and customization capabilities. These allow you to target the appropriate people with the right ads at the right time.

Personalization has progressed to the point that these social media platforms can now recognize the things you prefer. They also offer you advertisements for similar products from several brands.

Localized marketing will become more common

Local targeting is the social media equivalent of local SEO for local businesses looking to increase organic traffic. Many businesses utilize location-based targeting to reach out to and attract customers in a certain geographic area.

Geo-tagging posts and stories is a frequent technique for companies to reach out to a local audience. If you include a place in your social media material, a local audience will be drawn in immediately. Searching for postings from nearby areas or particular locations is possible on social media sites.

Geo-targeting is incredibly beneficial for sponsored posts and tweets since these platforms help you reach the correct people.

Geo-targeting may also be used by brands to increase attendance at local meetings and brand events. Alternatively, they may utilize location filters in their social media advertisements to target a specific, local audience.

Reevaluation of the metrics

Too many businesses have jumped into social media without first defining their objectives and benchmarking their success against important criteria. When it comes to judging the effectiveness of their efforts, many companies rely on traditional forms of advertising like the number of followers.

Still, social media marketing is developing, and businesses will certainly utilize metrics more intelligently in 2021. You should concentrate on statistics showing that your social media marketing is having a beneficial influence on your company’s reputation.

And last but not least

These are some of the social media trends that will dominate in 2021 or even beyond. Take advantage of these trends to remain ahead of the competition. These trends might enable you to master your social media game since social media is a highly competitive and dynamic arena. So stay up to date on the newest advancements in these areas and use them in your social media campaigns.

Neophyte social media platforms

We’ve entered a stage in social network growth when a few major companies are dominating the sector. This, however, is about to alter. A new generation of specialized social networks is arising, and it has already begun to change the area. Investors are essentially buying into this future as well.

The traditional leaders and the newcomers to the sector vary in one important way. While the current focus on a certain sort of person or activity or interest that people can rally apart and develop a community around, the former is more concerned with appealing to the masses and casting the broadest possible net in order to attract as many people as possible.

Even though these new specialized social networks will have millions of active members, they are unlikely to ever approach the scale that Twitter and, in particular, Facebook have achieved. The power of the community created around extremely specialized interests, though, is the significance of these networks.

The major specialized social networks that are spearheading this change are listed below:

Academia.edu

First on our list of specialist social networks is a website designed to let academics communicate with one another and share peer-reviewed research articles. Richard Price started a company in 2008, and it has since raised more than $17 million in several levels of investment, with almost 20 million unique visitors.

Academia.edu is not a college or other higher education institution, thus it does not meet the criteria for the “.edu” upper category. The domain name “Academia.edu” was acquired in 1999, before laws mandated that.edu domain names be owned exclusively by authorized post-secondary institutions.

Academia.edu promises to promote open science and open access movements, in particular, immediate research release and a peer-review mechanism that occurs concurrently with distribution rather than before. As a result, the firm expressed its objection to the planned (since withdrawn) 2011 United States Research Works Act, which would have blocked open-access regulations in the United States.

Academia.edu launched new subscription options in December 2016, including data analytics on work and the professional rank of viewers, some of which have been criticized.

Doximity

In the field of health technology (HealthTech), there are several specialized social networks. Doximity is a platform dedicated solely to assisting physicians in connecting and being more productive. It was founded in 2011 by Jeff Tangney and Nate Gross and is now the United States’ biggest HIPAA-secured medical network.

Doctors are still using fax to communicate patient information with one another, accept it or not, in an age dominated by the digital revolution and, at its heart, email. Both founders believed that there has to be a method to properly combine patient privacy concerns with the digital era.

Doximity has experienced rapid development in just a few years. In reality, it already has over 400,000 users, accounting for almost half of all physicians in the United States, and it has collected more than $80 million from sponsors, including a $54 million Series C investment round in April 2014.

EyeEm

EyeEm is third on our list of specialized social networks and has been dubbed “the European Instagram” by several, but this is more than that. EyeEm is a dedicated mobile photography network and industry.

This specialized social network, which was launched in 2011 in Berlin and has over 12 million users worldwide, was named one of Forbes’ hottest businesses in 2013. EyeEm also received a $6 million Series A investment round in 2013, headed by Earlybird Venture Capital, to assist grow the platform and enhance its revenue approach.

Don’t be scared to post photos that are odd or out of the ordinary. Because they can’t be obtained anywhere else, photos of concepts shot from diverse viewpoints tend to sell. Buyers are searching for a variety of photos, not simply the standard stock photography that we’re all familiar with. ”

GrabCAD

It’s an online community where mechanical engineers may exchange knowledge and cooperate. This startup, which was founded in 2009, has already been purchased by another company. Stratasys, a 3D printing firm, completed the purchase of GrabCAD for $100 million in September 2014, after raising over $14 million in several rounds of investment.

GrabCAD introduced Workbench in April 2013, a free virtualized collaboration service that assists engineering teams in managing, sharing, and viewing CAD files. Companies utilize workbenches to aid in the creation of physical items ranging from simple screws to jet engine mounts.

Workbench is intended to replace expensive and sophisticated solutions that engineering teams frequently employ when keeping track of versions and changes becomes difficult. Workbench enables several engineers to work on the same files simultaneously without interfering with one another.

Health unlocked

It’s been dubbed the “LinkedIn for Health.” However, unlike Doximity, it is centered on the patient rather than the physicians. This online community, established in 2010 in London by Jorge Armanet and Matt Jameson Evans, attempts to connect individuals with similar health interests and problems in order to enable information and experience exchange.

The startup’s customized Health Graph, which can link and profile people based on their illnesses, symptoms, and therapies, was introduced in 2013, which was a huge year for the company. It has rapidly expanded to over 200,000 members and 2.5 million monthly visits to date.

Hinge

Hinge is a customized social network that is one of a kind. Its sole purpose is to assist people in meeting new people through their online social connections. Despite the fact that it was just formed in 2011, it has already raised more than $20 million in several rounds of funding, including a recent $12 million Series A headed by Shasta Ventures.

The firm is rapidly developing and is already accessible in a number of locations across the world, including Sydney, London, and Toronto.

Hinge has a number of positive and negative aspects. If you check it up on the internet, you’ll find both success stories and allegations of phony users. Many individuals believe it is an underappreciated app, while others believe it just does not operate as well as it appears.

HorYou

Is there such a thing as a social network for the greater good? Is it even feasible to do so? Horyou, established by Yonathan Parienti, is one of the specialized social networks.

Horyou was created to assist individuals in engaging with one another around good and meaningful acts. “Organizations, individuals, and members are welcome to imagine, inspire, and act,” according to their website.

Secret

If you’ve ever been in a situation when you wanted to share something but were afraid of being humiliated or worse, this is the book for you. There is, after all, an app for that. It’s referred to as Secret.

The community, which was founded in 2013 by David Byttow and Chris Bader, is based on the idea that members may anonymously share intimate secrets with others.

With this novel strategy to social media, the odds are good that it will be a massive success among specialist social networks, and it has already raised more than $35 million in investment, including a strong $25 million Series B round in July 2014.

Kaggle

Do you want to learn more about data science? If you responded yes to that question, an online community for you is one of the specialist social networks. Kaggle was created in 2010 particularly for people like you, and it already has over 200,000 users from everywhere in the universe.

The objective of this platform is to build the world’s largest community of data scientists who can assist businesses solve challenges by hosting contests on the site. Many firms have been drawn to this notion because they have already formed connections with intriguing enterprises and organizations, such as NASA.

Spiceworks

Where do 5 million IT specialists and their colleagues from 3,000 of the world’s most prestigious IT firms come into contact? You would have been accurate if you answered Spiceworks.

This business advertises itself as the $3.6 billion IT industry’s professional network. It was founded in Texas in 2006 and has already attracted large businesses such as Dropbox, Dell, and Intel to help them interact with consumers and do market research. According to some estimates, SpiceWorks is used by one-third of the world’s IT workers.

This is simply the bottom of the iceberg in terms of possibilities. It is becoming abundantly clear that specialized social networks will play a much greater role in the social media landscape, and that tradition will struggle to retain their users’ attention as they migrate to other platforms.

Strava

Strava began as an app to assist cyclists to log and evaluate their rides, but it has now grown to become the world’s largest online cycling community. It was established in 2009 in San Francisco and has since evolved into a comprehensive digital platform that connects amateur and professional athletes who want to compete and assist one another in achieving their objectives.

Social media changes throughout time

Social networking seemed so much easier a decade ago.

Sponsored advertising wasn’t plastered all over our newsfeeds. Almost no one was a social media influencer at the time. Photo editing was best left to the pros, and there was no such thing as live broadcasting on an app.

In the last decade, social media has shifted from keeping in contact with people to displaying what we have for attention or constructing unintelligible versions of our true selves.

We moved from using up our data plans and physically mocking our Facebook pals to being continually submerged in an unending sea of memes. The power of social media has tainted election campaigns and altered how we interact, all while raising privacy concerns.

In 2010, less than 1 billion individuals joined up for the service. Since destroying Myspace, that number has tripled, and Facebook, with 1 billion members, has retained the market leader.

It’s safe to assume that after more than a decade of browsing, thumbs-upping, sliding, and double-tapping, social media isn’t going away anytime soon.

Conclusion

People need to interact and social media facilitates it. It gives you a wall to write your diaries on and share them with other people. You may not know it but by using this future you’re creating some user-generated content for that social media. It’s a win-win game. 

It looks good at the start but there are some worries about its negative impact on people especially its impact on young adults.

Social media is where you can show your life and you can see others’ lives. This is where the comparison begins. It usually makes people unhappy about their circumstances and it leads them to be depressed. So, it’s not a total win-win.

Social media is unavoidable, but we can control it as we can control our habits. We should keep using social media balanced and healthy. That’s the only way that we can compromise with technology.

Now it’s time to answer some of the FAQs about social media.

What is the fastest growing social media out there?

Instagram could hold this position for years, but now a game-changer is settling: TikTok. Just in the US, this app had a 97.5% growth in its user base. Although, we know this number will fall in future years, still will be a double-digit growth.

How many followers does the average user have on Instagram?

About 150 followers.

How many Instagram posts are actively there?

The number goes about 50 billion posts. Also, about 100 million posts are uploaded daily.

What information do social media platforms collect?

It depends on the platform, but most of them collect some of your basic information like your device, location, and parts of your activities. Instagram for instance, collects your metadata about how you use the platform and hashtags, accounts, and people you interact with. 

How old is social media?

it’s a little hard to answer because some theories don’t focus on the internet. It means, they start with sending mails or telegraphs. But with our definition of social media, it’s been about 24 years at this time.

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