These days, more and more companies entrust their website’s design and development to some random digital agency, so that they can concentrate on other things.
Businesses that flout the importance of web site’s online visibility end up biting the dust of their competitors, and usually are unable to comply with the situation after it’s too late.
The website development and design process imply a series of critical decisions and complex actions, starting from the overall idea and great UI design to SEO optimization that will get your website to the top Google search results.
Indeed, a professional design agency can help you create a beautiful and robust website, and establish your business online, but you should not charge it completely with development responsibility.
As a committed entrepreneur, you would want to have a full picture of what is going on with your project to make sure it complies with your unique business strategy. After all, your website is your online business card, and it is fully responsible for the users’ opinion of the product/service you offer. Your ultimate goal should be to make their first impression unforgettable.
If you’re struggling to find a competent digital agency that will make your business objectives achievable, spend a little time on reading our comprehensive guide on choosing the right web design & development company, and find out what factors to keep in mind in order to not fail your venture.
There is a common misbelief relating to the website’s domain ownership. Companies usually fail to distinguish the difference between buying domain and website hosting. Apart from pricing differences, these are completely different practices of owning the website. Before signing the contract agreement, you need to figure out what is what. If you fail to do so or decide to reconsider your partnership, you are risking your website to be deleted because you don’t have legal rights to it.
There are factors that impact the website’s ownership. Hosting is the place where your website’s content and data are stored. If you choose to host, your domain name is owned by your domain registrar, and once you give up your business, another company can acquire it.
Lastly on the ownership issues, your website’s content including media elements and written content is the most important thing to consider. If you entrust your website’s design & content development solely to one company, when putting out a contract, be sure to check the paragraph about comprehensive ownership of the site’s content.
What is more, if you decide to partner with another web design company, the former agency has full legal right to exclude the content they have filled your website with. If the agency forgets to inform you in advance, that’s a telling sign about their unprofessionalism and low credibility.
You should not worry about your content’s ultimate fate if you have defined terms in the contract. However, if you decide to seek technical assistance from another digital agency, your former partner will be more than willing to drop the case, even after the contract termination. Nevertheless, in such cases, you will feel more secure if it’s on the paper.
Apart from ownership rights on your domain, quality content plays an equally important role in driving your business success. Articles you post should be brief, appealing, and convey the main idea of your product.
The main principle behind business writing is the establishment of your company as an authority on a topic relevant to the business type. If you fail to create interesting and intelligent content and neglect the main principles of knowledge base articles, your chances of drawing the reader’s attention equal to zero.
Further, a well-written relevant content not only ensures readers liking but also strengthens your position in search engine results.
Your website’s chances of risings up in top SERPs are totally dependent on effective SEO strategy. Search engine algorithms “check” content for appropriate keywords, uniqueness and quality, so if you use copied content and clutter it with lots of keys, your website might get suppressed. Note that if your website’s content has one of the above-listed shortcomings, your business won’t be able to receive great online recognition.
In case you are retaining the content services of an esteemed marketing agency, it is necessary to know who is assigned to creating articles for your website. What type of employment does the company prefer? Does it outsource or rely on in-house content writers? In any case, your business executive team needs to establish a solid relationship with the agency’s content managerial and maintain a constant connection to ensure they use the right business message. In addition, don’t forget to verify the presence of the stated SEO objectives.
Finally, read the written text to determine how well it meets the conventions of writing, convey meaning accurately, and in general, integrates information. After your revision, the final writing product must appeal to you as if you were a consumer. Would you want to read it all the way through? Does the content spark off the feeding frenzy? If you’ve got bored during reading or the content seems cliche, you will similarly receive poor judgment from the audience. Remember to ensure that your inherent business idea, as well as intelligent and credible writing, are present in the final production.
When searching for a digital marketing company, businesses usually start by comparing their service prices. Whether an agency offers a fixed price or different payment plans, you can use this information to smartly channel resources through the budget. In particular, some digital marketing & development agencies require payments before they start working on your product/service, whereas others send clients monthly receipts. Also, some pay their digital experts with hourly wages, whereas others establish arguments based on the number of pages/amount of words they need to write.
Either way, you will have to adhere to the company’s policies. Remember that the money you spend on the marketing services during the working progress might differ from the final cost of the project. As a prudent secure business owner, you might bite down a favorable price; by wanting to be fully saveable, you run the risk of not achieving any significant result. But we strongly advise to not follow this common business practice, especially when it comes to a creative aspect of your business venture. The best way would be to weigh the options carefully before making a decision.
Once you narrow it down to two possible options, you will find out to your own surprise, that the companies you’ve chosen either vary in prices or the quality of work they offer. What’s more, and this is often the tricky thing, if one of the agencies has a higher-cost service, this does not necessarily mean that they offer the best products. It is worth spending time on in-depth analysis of every potential partner and discussing the partnership details and business plan. This will help to put in place a durable and transparent business framework and hence, choose a suitable service provider that has an optimum team of content marketing professionals.
Apart from content creation, other services that will be added in the total cost of your online business establishment package, include the size of the content, custom or WordPress, SEO optimization, and SM marketing.
No matter which company you choose, the rules are similar: it must provide open access to their price list of services, offer several partnership alternatives, and even be able to explain why they have this exact price for this or that particular service. This and other information that interests you must be made available on public display so that businesses could strike the unnecessary questions.
We have mentioned before that businesses tend to flake on following their business plan and delivery deadlines. This often results in digital companies’ slow and ineffective performance. If you forget to adhere to the agreed business communication convention, you risk getting bad results at the end of the project term. Remember to maintain regular business communications that are clear, accurate and correct.
When you make the marketing experts entirely responsible for the project, you end up with the content or UI design that contradicts your product vision. This would entail them to come back to where they have started and make editorial changes. In order to not spend extra money and effort on these unnecessary activities, follow your deadlines and maintain regular communication.
Large and valuable digital design agencies do not disappoint businesses with deadlines and accomplish their tasks in time, which is crucial if the product should be brought into line in the nearest time. But still, the company’s size and scope involve difficulties in prompt communication. Nevertheless, regardless of the company size, the agency must not leave you hanging like this.
For the first and last time – spend your efforts on communicating your new ideas or alterations to the draft project before it’s too late; have your project design team’s contacts at the hand.
To make the most of it, create a schedule for your conference calls every week to discuss progress making and any challenges the design team is dealing with. Any sophisticated project which comprehends many expert teams responsible for different stages of the business process requires close monitoring and strong cooperation of both parties.
Don’t forget to bridge communication gaps with particular individuals, to enable encharged web designers and writers to communicate their ideas and suggestions.
There are a lot of things to consider before starting a permanent business partnership with a digital design company. To develop the best site that answers your unique business goals, and comprises beautiful UX design and captivating content, you need to ensure that you work with a top, classy talent.
The most crucial part of your mega online success is the proper evaluation of the chosen company’s skills and competences, primarily in fields like SEO, Content Marketing, and Web Design.
We hope that our comprehensive guide will help you find a suitable web design & development agency that will make your business aspiration a reality.
If you have not been acquainted with us so far – do not hesitate – contact our digital manager NOW and receive a free consultation on our services. Dewzilla offers the best development and marketing solutions to promote businesses of various industries online. See our portfolio and call us today!