If you're reading this, chances are you own a business. And if you currently own a business, there is no doubt that your business will need a mobile app in 2023! One of the most important parts of being successful in business is finding customers, and since people spend so much time on their mobile devices these days, it makes sense for you to be there too. Mobile technology has become a huge part of our lives, in fact, it was predicted that by 2023 there will be more than 6 billion smartphones in use worldwide. There are many people who can't get enough of their programs! However, many business owners still believe that having a website or Instagram page is enough to attract and communicate with customers, but this belief is no longer true! Mobile apps have become a marketing tool for businesses big and small, while some may think that developing such apps would be too expensive or an unnecessary investment. These applications can actually help you sell more than traditional advertising methods such as radio or television advertising! If you are thinking of expanding your business and want to reach more customers, a mobile app for your company may be what you need. But how can a mobile application help your business? It's time to take a look at the 5 reasons your business needs an app in 2023.
1. The mobile application makes the process of advertising your business easier
Every person spends an average of two to three hours of his time on a mobile phone every day. While they are browsing and using different programs, they notice the logo or brand image that is included on each of the pages. If you see a certain program several times a day without changing, you may recognize it almost instinctively! If you want to engrave your brand in the minds of customers, they need to see your brand more. You have a few ways to do this; One way is to install a mobile app that continuously displays your logo or name. This will help customers remember who you are and always remember what is associated with your company! One of the most important benefits that a mobile application offers to customers is awareness and interaction with your brand, and through this constant interaction, you also build trust. By using an app, instead of telling a story to your customers, you show them why they should trust you. It is important to show every small detail from design to service.
2. Apps help you reach and interact with your customers
If you don't connect with your customers, having an app for your business is almost pointless. The close relationship that exists between users and their mobile devices gives companies a great opportunity to strengthen relationships. Attracting customers and creating a loyal base of buyers is very important for the success of a company. Adding a loyalty program to your mobile app can make it a valuable tool for customer retention and increased profitability. If your app is installed by users, you should offer them exclusive offers or rewards. This will keep them coming back to your app over time to take advantage of these offers. Now we mention some points about creating loyalty and interaction with customers through a mobile app. Provide unique offers for users These offers can be discounts or even contests that give priority to the user only for certain services. All this makes your business visible to a wider audience. Give value to customers A general rule of thumb is to use the customer's name whenever you can, even if it's just as a greeting. Collect information about your customers so that you can provide them with special offers. Make it fun for customers to use your app Using games, videos, or augmented reality is a fun way to keep customers engaged. For example, a sporting goods company might create a tennis game or a hair salon might allow users to upload images to check out new styles and colors. Make it easy for users to find different sections Add a physical location map to let your customers find you and see the streets leading to your business. If you have a large store, add a map of where the shelves are located with symbols for the products. And finally, make sure that your application is easy to use and responsive in any situation. Test the program yourself! If it's difficult for you to navigate, it will be difficult for users too. Check if this app works equally well on iPhone and Android?
3. A mobile app helps grow your audience
Another reason why your business needs a mobile app is to increase its target audience. Who is the target audience? The target audience is the group of people you want to reach and for whom your product or service is intended. Audience growth is essential to the success of any business, and using specific tools and channels for your target audience will bring you significant benefits.
A mobile app development company builds mobile apps on both iOS and Android, thus helping businesses to target customers worldwide. Having a mobile app that is optimized for both iOS and Android is one of the moves a business can make to reach a wider audience. A business can do the following to target its audience and thus grow: App store optimization 65% of people find your business through app store searches. To make sure you are visible in the app stores, implement a good ASO strategy and make sure your app screenshots are attractive. Screenshots highlight the main features of an app that a user likes. Advertising Apple Search Ads and Google UAC are advertising options for the iOS and Android app stores. By suggesting relevant keywords and creating targeted advertising audience groups, you can exponentially increase your app's presence on the Apple App Store and Google Play.
4. Sales growth
Mobile applications are no longer considered a luxury item, but a necessary element for any business. The reason is that applications have proven themselves in increasing sales. According to INFORMS, users who use apps make 33% more purchases, 34% more items, and 37% more on average in the 18 months after an app's launch than users who don't. They don't use it, they spend on their purchases.
Developing an attractive app is essential to engage the user and compel them to buy. Consumers are often attracted to intuitive design that provides a smooth, fast, and easy experience. Here are some key features to look for when building an app for your business.
Simplicity Keep your app simple, because complex apps are boring and will only make users delete your app. Providing a seamless user experience with simplicity is the key to a winning app. Fast loading Unfortunately, we live in an age where everyone wants to get everything in their life very quickly, so no one can be bothered to wait for an app to load. If you want to keep your customers, your app should not take more than 2 seconds to load. In-app payments Payment gateway integration improves the shopping experience of your customers, gives them peace of mind, and simplifies their purchases. The checkout process should be quick and easy so you don't lose potential buyers who are unsure about the security of their purchase.
5. More valuable business analytics
You can analyze the data and observations of your users! With a few clicks, you can see which products they like to buy and how much time they spend in your app. This way, you understand the features they like and at the same time learn what you need to improve so that everyone can enjoy your app more easily. By using the new features we have in mind for mobile applications, we can collect valuable information for further analysis. For example, do we understand what categories of products most people prefer when shopping in-store or online? How many times do they visit a website before buying something? What is their average order value during the checkout process? And finally, which sections are most used by users? The best way to improve your app's user experience is to understand your customers' needs and wants, so they will come back to your app to satisfy their needs. By observing how people interact with your app, you'll learn how to improve it to provide a better user experience. Understanding your customers will be the key to any business venture! Mobile applications are a new way to run a business. With a competitive edge and a creative marketing strategy, your business can thrive in any industry! Now that we have reached the end of this article, we are sure that we all have a clear understanding of how beneficial it would be for our business to have such an application!
If you want to promote your business with a mobile application, you can count on us. As a full-service mobile app development company, Dewzilla's app design team has extensive experience in developing full-featured mobile apps. We know what it takes to create an interactive and user-friendly app for your business to help you achieve your goals. If you are looking for advice to design or develop a new product or service, contact us today!
