How much does it cost to build a website for a small business in 2020?
Nowadays, there are many specialists who are ready to take on the development of your website. But as always, it all comes down to how much work it takes to create it. In fact, such sites can cost as much as $ 10,000 or less than $ 2,000. The price will depend on the complexity of your site.
On average, you will need to be prepared for such expenses as domain name from $ 0.95-12 / domain, website hosting from $ 24-120 / year, SSL certificate from $ 0-1500 / year, design approximately from $ 2,000 to $15,000, pages from $ 1,000 to $ 5,000, site functionality from $ 2,000 to $ 25,000, and a content management system (CMS) from $ 2,000 to $ 25,000.
- Domain name
The domain name of your website is like your internet address. For example, Netflix is located at netflix.com, which is the domain name of this TV series and movies provider. As a rule, you buy a domain name that is identical to your company name, like Netflix.
You can view and buy domain names from companies like Dreamhost, HostGator, and GoDaddy. In the event that the domain name you have chosen is not for sale, you will most likely have to choose an alternative option. While you can contact the existing owner of that domain name, it will usually cost more.
- Website Hosting
Website hosting is like your online company. This is because web hosting companies maintain your site and make it available on the Internet.
The cost of hosting a website on average can range from $ 24,000 to $ 24,000 per year. But generally, most small websites use shared hosting, which costs between $ 24 and $ 120 per year.
Using shared hosting, your business will share the server with several other sites, so this option is cheaper. Shared hosting comes with more limited server resources, but it will often work well for smaller sites as they require fewer resources.
If you need more server resources due to a slow site, you can always upgrade your plan.
- SSL certificate
Most businesses consider an SSL certificate essential, although it is not required. It serves as a foundation for trust, which can motivate users to purchase your product or fill out a contact form. Also, these certificates protect customer data, your brand and business from hackers.
In some cases, your company can get an SSL certificate for free.
For example, your web hosting company might include an SSL certificate in your subscription. However, depending on your needs, you can purchase an SSL certificate, which can cost up to $ 1,500 per year to secure your site.
When it comes to cost, design is a factor that varies greatly. Your company may prefer a fuss-free look, while another may want a high-quality layout that takes more designer time.
In addition, you will probably need several designs or templates for pages such as the home page, service or product page, contact page, and more. This is why design costs can range from $ 2,000 to $ 15,000.
In most cases, small businesses will not have to pay $ 15,000 for project costs.
When meeting with web design studios, ask about their design cost. You can request examples of what the basic design looks like and how high quality it is, so you can get a rough budget for all expenses.
- Number of pages
Websites vary in size. While an online store may have over 100 pages, a service company may even have less than 10. From a web design and development perspective, they take time to design and build, even if the pages use the same layouts.
For example, such an online store might have 50 product pages. These product pages will use the same design template. But the development and design team will need to upload images, videos and copy them to these pages, as well as test them. It all takes time, which is why websites with a lot of pages are more expensive.
The average page cost can range from $ 1,000 to $ 5,000 for sites with 1 to 50 pages.
Usually, web design agencies rate pages by levels, for example, 1 to 10 pages or 10 to 20 pages. And if your business needs 8 pages, then you will fall into the 1 to 10 pages category and will pay the rate of that level.
The functionality includes a number of features, most of which focus on e-commerce capabilities. If you want to accept online payments or orders, budget for functionality within your web design costs.
Even if you provide services such as home maintenance, plumbing, or landscaping, it’s worth offering online payments. For many buyers these days, online payments provide convenience. If your company’s website accepts online payments, it can serve as a unique selling point and help attract more customers.
For functionality, web design costs range from $ 2,000 to $ 25,000.
In a small business, your operating costs are likely to vary towards a lower level versus a higher level. This is because small websites do not require reliable payment processors like large sites like Amazon.
For the most accurate estimate of the cost of small business web design, talk to a professional web design company.
- Content Management System (CMS)
A content management system is a type of software that allows your business, without coding knowledge, to create, update and manage website content. For many users, this is similar to working in a word processing program such as Microsoft Word.
With it, your company can easily update and edit your website. And if you want to change the price of products or services, then you can easily enter your CMS and make changes without contacting the developer.
On average, a content management system costs between $ 2,000 and $ 25,000.
In most cases, how much you invest in this software depends on your preferred CMS and the amount of customization. If your development and design team is spending more time customizing your CMS, then it makes sense that it will cost more.
We also picked up important points when choosing a specialist:
- Specialists, their number and working hours
The most important thing in development is the specialists and their working hours. Even the evaluation of work is done primarily based on how much time the team will spend on the project. The time estimate is actually the same plus or minus, regardless of the developer. For example, it will take about 8-9 business hours to create a layout for a standard master page, and about an hour to create an internal template page.
The number of specialists is also a significant factor. And this happens in different ways: someone does all the work on the site on their own, while someone has a whole staff of diverse employees. The approximate ratio of price and quality here will be as follows: if everything is done by one person, then it is cheaper, but, as a rule, the quality will suffer a little, but if several narrow specialists work, it will be more expensive, but the likelihood of shortcomings is less.
Of course, there are specialists who can do everything on their own, but there are really few such people. Usually, the specialist is strong in one area and a little less knowledgeable in another. Indeed, to create a high-quality website, you need to at least develop a structure, assemble a semantic core, develop a prototype, write texts, draw design layouts, layout, transfer everything to a CMS and download hosting. At the same time, it is easy to make mistakes or do something that is not as high quality as the client would like.
- Expendable materials
First of all, this is a standard domain and hosting for hosting the site, and then the developer will equip it depending on the wishes of the client. You can make a website on a free CMS (for example, WordPress) using free modules, and then you are unlikely to spend money on buying “consumables”. You can also purchase a ready-made template or many paid modules to integrate non-standard features into your site.
All of these functions have one thing in common – the developers themselves are still more important than any “consumables”. What for?
- without integration and correct configuration, these “consumables” mean nothing, in addition, the work on integration and configuration will often cost more than the module itself;
- you can always do without consumables (except for a domain and hosting) – specialists can get by and write their own unique functionality, but it will be more expensive and longer than a ready-made solution.
It is important to note that to work with unfamiliar modules and, in addition, to write your own solutions, the level of professionalism of a specialist must be high enough.
- Working conditions and convenience for the client
According to the terms of work, developers working alone have a clear advantage – the salary must be paid exclusively to themselves, which means that the margin depends only on how the developer evaluates his work and how much he, in principle, can request from the client. If there are multiple developers, the cost of the project is likely to increase significantly. Well, if you are applying to a full-fledged studio, especially a large one, the development cost will definitely be even higher. Renting premises, technical support, managing a complex mechanism, marketing, managers – all this requires investments that are paid off only through the services of the agency.
On the other hand, it will be much easier for a person who is not related to IT to communicate with a specially trained specialist (manager). And in general, from the point of view of convenience for the client, a freelancer cannot be compared with an agency. If a company is engaged in development, it itself, as a rule, has a functional and understandable website for the client, thanks to which you can constantly keep in touch with the manager, the letter will definitely not get lost and you will definitely be answered. All correspondence is strictly recorded and the process of creating a website and interacting with a client follows a pattern that has been honed over the years and has proven itself well.
Yes, this is also included in the price. And this is one of the factors why it is worth looking towards studio development.
Firstly, the studio will definitely not fool you. Everything there is extremely transparent and spelled out in the terms of service. You enter into a legally correct contract, which is provided by the studio itself. Everything is extremely simple, understandable and official. The studio will not be able to lie low, and if something happens, it even has an actual address where you can come and talk live on all disputable issues.
- Data security
Do not forget that for work, specialists will need your personal data, including access to hosting, admin panel, access to your Google accounts and other information that should definitely not fall into third hands or be used to your detriment.
There are probably the majority of honest freelancers, but there are cases when a customer quarreled with an independent contractor, and he simply changed all access, as a result of which the client lost the opportunity to somehow interact with his site.
Studios are directly responsible for the safety of your personal data as legal entities, and this, as you understand, is a completely different story.
How much does DIY web design cost versus professional web design?
The cost of building a website for a small business largely depends on whether your company is building its own website with a professional web design studio. Typically, a homemade web design with a website builder will cost around $ 0 to $ 300, while a professional web design will cost between $ 2,000 and $ 10,000.
Building a website may seem like a cost effective option, but there are some drawbacks, such as:
- You will have to do all the work that can significantly delay the launch of your website
- You will need to learn how to solve troubleshoot issues and maintain your site
- You must settle for a cookie-cutter website
While you can pay up to $ 300 to build a website with a website builder, you also pay with your time. It will take you a while to learn how to use a website builder, as well as familiarizing yourself with important factors such as basic web design rules and SEO best practices for helping people find your site.
But you have to ask yourself the question: “Do I have time?”
If not, consider the services of a web design professional. An experienced team can help your business create a functional and beautiful website that will help your business attract new customers. Over time, your investment in web design services will pay off.