How To Build an Effective Business Website
Rocked by the diversity of professionals, today’s digital services market is hard to search for individuals that actually will dream up your business idea. Moreover, their variable service costs can mess up your perception of actual tariffed rates. To avoid price gouging, you need to define your budget and business goals. In this article, we’ve gathered the most important aspects of a successful website build.
- The importance of a great website
- What makes a business website good?
- Your website is your brand’s face
- A good website is flexible and expandable
- Simplicity in navigation is vital
- A good website is mobile-friendly
- High quality and attractive content
- Contact information must be easy to find
- Be clear with what you want the users to do
- Search engine optimization cannot be ignored
- How to build a great and effective business website
- Easy and memorable domain name
- Safe and expandable website hosting
- What you must not be a mystery
- The content management system is a vital organ
- A good Ecommerce is built on the right platform
- The user interface determines the customer experience
- Quality content equals returning users
- What Tools Do You Need to Build a Website?
- How Much Does It Cost To Build a Typical Website?
- Cost of Building an Advanced Website
The importance of a great website
In the digital age, your website acts as your storefront. It is the first impression you make, and perhaps, the most important as well. To the customer, the way your website looks, feels, and the message it conveys are some of the most determining factors in making the very first purchase. The website is the business’s famous, and its importance cannot be emphasized enough.
What makes a great business website might be different for every business and every person. Some elements are more important for some businesses than others, and every person has standards of their own as well.
Before you start building your website, you must have a general understanding of what a typical user might need, or be interested in. What do they want to learn about, or do on your website? Let us imagine the website is for a local business, such as a restaurant or a shop. In that case, the customer might visit your website to find your address and your phone number, learn about the products or foods you currently offer, see if you have any ongoing events or promotions, and take a look at the prices. If your business offers services, the customer might want to read references and the stories of the previous customers, consult you on their options, or set an appointment.
In the digital age, it is impossible to make your way around having an online presence and a great website. An online presence is essential. At this point, if you do not have a great website, you might disappear in the physical world as well. If you want to be seen, stay relevant, and be seen as an efficient choice, you must have a great website.
What makes a business website good?
As we have already stated, the qualities of a good website can be different. It all depends on your situation, your market, your marketing strategies, and your target audience.
As your storefront, it is best to look at a website from the audience’s eyes. Your website represents your business image, and branding is vital. In our opinion, the website does more harm than good, if its face is not aligned with your overall image. Many developers deeply believe that the biggest factor in the first impression a website makes is its design.
With all that in mind, we try to give a general overview of the qualities that make a website “good”.
Your website is your brand’s face
This article is not the right place for discussing the importance of branding in the marketing of a business. Instead, we simply point to the fact that your website’s design must be in harmony with the other parts of your business’s branding.
Design goes miles when it comes to creating a character for your brand. The website’s look and design must be always kept up to date with what the current standards are. An outdated website implies all the bad things you would want to avoid; low-quality products and low-quality service. This is the modern age. Any website that does not fight to keep up will be seen as outdated and will be removed from people’s minds.
And on top of all that, why would you lose a perfect chance to introduce your business just the right way? The internet is a place with endless potential, where you are not bound to the laws and expenses of the physical world. Of course, building and maintaining the perfect website is by no means cheap. But your capabilities are by no way comparable to what you can do with a building made out of cement and bricks.
You can get creative here, and sculpt the perfect figure you desire for your business.
A good website is flexible and expandable
A great website has a solid foundation and core which can be built on top of or easily be modified to allow additional products and services.
This means architecting your website in such a manageable and navigable way, that new products and segments can be added to it without messing up your whole design. This is especially important when it comes to the prediction and management of future costs. If a website is not architected to be expandable, the business will grow out of it. This means the costs of building a new website from scratch, not being able to do online business at that time, and losing customers.
This is the main reason many companies prefer to have their websites be architected and tailored for them. Unlike out-of-the-box solutions, custom-developed websites are made to fit your current and future needs. They cost less in the long run as well, both because you do not have to pay for features irrelevant to your business, and also because of how expanding a website is cheaper than rebuilding it.
In our time, people are used to finding answers and getting tasks down in minutes or even less. The time it takes to answer a question or find a product is as long as it takes to take out a smartphone and Google them.
If your website does not keep up with the fast pace of the world around, it is going to fail. Customers will look elsewhere to get what they need.
If someone is searching for a nice restaurant nearby while driving, complex maximalist design is all it takes for them to move on.
Furthermore, an easy-to-navigate website is more inclusive. A good website keeps in mind that different people have different needs. Not all users have the ability to look through pages written in a small font to get to what they need. Most importantly, they should not even have to.
You must always try your best to not make the users work for the information they are looking for. When a user does not feel intimidated by the site’s UX and understands it well, they are more likely to spend more time on it. This means a higher chance of a sale, especially for E-commerce websites.
Use the patterns and navigation plans that are already popular among other sides, and then add in your personal touch. The user must not have to learn how to use your site. There is a design language among the other sites they understand and you have to include it in your design.
The navigation and hierarchy must be clear and logical. Be consistent with the visual cues and guide the users through the website.
The perfect website is designed in a way that can satisfy both users that come for something specific, and browsers that are there just to look. Keep them both engaged by suggesting related content.
A good website is mobile-friendly
It has become a priority for all businesses to design their websites in a mobile-friendly way. Most developers prioritize mobile optimization over all else.
The reason why? People are now technically living on their phones. Smartphones are way more accessible. They accompany us in our day-to-day lives. We all want to get as much done as possible, being as productive as we can get. People browse the web in their cars, on trains, in restaurants, and everywhere else. By ignoring mobile optimization, you are losing the mass majority of your potential users.
On top of that, mobile optimization has become a critical factor in search engine optimization. Search engines such as Google have recognized this importance for a while now. How your website performs on cell phones heavily impacts its ranking.
The usage of mobile devices is constantly increasing and there is no possible excuse for your website to not look its best on all devices.
High quality and attractive content
The first rule in marketing is that you cannot sell a low-quality product. And even if you can, you will not be able to do that for long. While the design and website architecture heavily determine if your content is noticed or not, users only become loyal to a website creating content truly valuable to them.
They might start reading your blog because of the visuals, great SEO, or design. But they stay because they found that content interesting and worthy of their time.
No matter what your business is, creating quality content is an important part of marketing and selling your products and services.
An eCommerce has to be organized and easy to navigate for the users to take a look at the products. But in the end, what sells those products are product images and descriptions.
Content marketing has proven itself as a great way to earn loyal customers too. Many businesses are investing in copywriters and other content creators.
Your website’s content must be relevant to your target audience’s language. There is no need for hard words, corporate-speak, and acronyms unless your customers are other professionals in your industry.
You must keep in mind that everyone on the internet has a short attention span. While creating content, you must prioritize the customer’s questions, and answer them first.
Think like your customers. Make sure your content is relevant, never outdated, and does not have any dictation or grammar mistakes.
Social media and blogs are great ways to keep a vivid presence in your customer’s mind. They create a bond between users and your business, creating precious customer loyalty.
Contact information must be easy to find
Making contact is always the most sensitive step of purchasing a service or product. In that step, almost anything can make the customer turn away from the purchase.
No one is ever completely sure about buying something. Spending money is not an easy thing after all. Spending money feels like a negative experience as the brain comprehends it as “losing” money. That is why people tend to think and rethink a purchase over and over again until they forget about it.
Not being able to instantly contact you or add a product to a cart is all it takes for them to give up on their purchase. A good website is created in a way that can ride on the user’s impulse. Studies show that the time between deciding on a purchase and finalizing it should not be longer than 5 seconds. Any longer, and you might lose the lead.
No customer will chase after you. Make sure you are easily accessible, and making a purchase is an easy thing to do. Engage the users in different ways. It is important to provide multiple points of contact, such as email, chatbot, telephone number, and a physical address. Google Maps has become almost a necessity as well.
Why is it important to have multiple points of connection? The first reason is that it is more inclusive.
Second, because it is more accessible. Every second matters and people tend to multi-task. A customer might be comfortable emailing you on the train, one might need a quick answer on the phone, and another might be more comfortable talking to a real person through the phone.
Ideally, contact information should be easily found on every webpage of your website. If that is not possible, make sure you include an easy-to-find contact page.
Be clear with what you want the users to do
There is a reason behind why you created this website after all. Why do you want this user’s attention? What are they doing there?
Your website must have a clear purpose and call to action. eCommerce encourages the visitors to add a product to their cart after viewing it, and the next step when they are viewing their cart is encouraging them to make the purchase. Even blogs and online e-books request the users to follow them on social media or sign up for their email subscription.
Think about what the next step you want your website visitors to take is, a step in your marketing strategy. Then plan the webpage in a way that leads the visitors to do that task. The purpose of the page and what you want of the visitors must be clear to them, but yet, it must not feel forceful.
The easiest way to do this is to include an ask in every webpage.
Search engine optimization cannot be ignored
A nice website is nothing without visitors, and visitors must be earned. Search engine optimization cannot be separated from owning a website. Most developers perceive SEO as a part of the website’s core architecture.
Search engine optimization is everywhere and redefines every part of a website’s design. From the content you create to the tags and titles you use, your page load speed, and even the length of your sentences, all kinds of details are considered in SEO.
Search engines such as Google have specific expectations from websites, factors they base the rankings on. When the expectations are not met, you get a lower ranking, meaning not as many users will come across you when they search for something.
Search engine optimization might seem pretty confusing at first. And that is because there are so many different details to keep in mind. Here are a few simple things you can get started with:
- Using titles and meta tags on every page and image is a simple and doable SEO task.
- Make sure you are using popular keywords in your content. Do not only aim for the most popular keywords but the ones most used in your niche as well.
- Make sure your website is clean, well organized, and managed, with a clutter-free HTML code.
Use hashtags on social media and make sure users can easily share your content. Do not underestimate the power of going viral. Social media is amazing in attracting mass attention.
How to build a great and effective business website
We have discussed the importance of a good business website, and the qualities that separate the mediocre from the great. No matter what kind of business you are running, or how small your business currently is, any business can benefit from a high-quality website.
Here are what we find essential steps to creating the perfect website your business deserves.
Easy and memorable domain name
Your domain name is the address of your website, which people search in their browsers when they want to go to your site.
There are many reasons why your website address is a bold factor in your website’s quality. The domain name is like the name of your shop. The domain name is what you are remembered by, it is what you put on your business card,
But that is not all. The domain name also plays a great part in search engine optimization.
The optimal domain name should:
Have a simple dictation
Keep in mind the stranger a word is, the easier it becomes to misspell it. And as simple as that, your website’s address will be lost. Keep it simple and do not be like one of those Californian moms that name their newborn an ordinary name with an extremely unordinary spelling.
Be short and simple
The shorter the name is, the less likely it becomes to be forgotten. Longer names are easily misspelled as well and you want to avoid that.
No numbers and hyphens
Unless you are trying to go for something super edgy, using numbers and especially hyphens is just a no-no. Numbers and hyphens are honestly far from elegant and super forgettable as well. But the biggest problem numbers and especially hyphens have, is that they can be easily misheard. The users will not be sure if the number is in letters or words, making errors more probable.
No unusual domain extensions
A .com domain name always seems safer and trustable than all the other .net,.co, etc extensions. Of all the extensions out there, .com is the most popularly used of them all. So much, that people always assume that is what they have to type into their browsers. Avoid all other unusual extensions, unless you have to use them. Sometimes extensions such as .gov, .edu, or .org are indeed more appropriate, as they are proof of your website’s identity and authenticity.
Your address should not limit you
Let us take a look at Ebay.com for instance. Users can go to this address to order all kinds of things. That is because the site’s address has not limited itself to one purpose by choosing a more specific name. eBay could be named buy-and-sell for instance. But it is not, and that allows for its growth in the future.
A website address such as Goodreads.com does not allow for the site to grow in ways other than what has been already specified.
A good address is hard to forget
There are more websites on the internet than you can imagine, and the number is only growing too. All of these websites have addresses and names. It is nothing like back in the nineties when you could keep a small notebook of all the website addresses you used, no matter how long and weird.
Your website address must be catchy and memorable, or it will be forgotten.
Do your research
Search for similar domain names to see if anything shows up on Google. When there are many websites with similar addresses, the domain name’s value decreases heavily. Make sure to search the domain name on USPTO.gov to ensure that you will not have any problems with the copyright.
Research the price
Most of the memorable and interesting domain names are already taken, and can only be bought or rented. It is important to choose a domain name that has a reasonable price. Have multiple options in mind so you can find an option that makes sense financially.
Choose a meaningful name
Yes, you can go down the weird, what-does-this-mean brand name path. It might catch a lot of attention, and well it is more fun. But you have to keep in mind that people have become pretty much desensitized to this technique. Google is a fun and catchy name, but such names cost a fortune to the brand.
If your brand and domain name have a meaning related to your business, you will have a much higher chance of staying on the top of people’s minds.
Search engine optimization works here as well
Search engine optimization can be inserted into every part of a website’s structure. That includes its domain name as well.
If you get the chance, make sure to create a website name that is search engine friendly. Including keywords and geo-location makes you much more likable to Google’s eyes.
Let us imagine you have a burger restaurant called Nick’s in London. Google would love to see you name it nicksburgerlondon.com.
Of course, this example has many flaws. It is long and therefore easy to forget. It is not even catchy. Remember that shorter is better.
Safe and expandable website hosting
What is a website hosting provider, also known as a website host?
A website host is a company that provides you with the technologies and services necessary for a website to be viewed online. It is through web hosting that people and companies can post a website or web page on the web.
Every website is hosted on a server. Servers are special computers, which these web hosts provide you with. Whenever a user wants to visit your website, their computer connects to a server and allows them to view it through the browser.
Most of the time, domains are not included by the hosting company, and you will have to buy one separately.
Based on the technologies and support you need and choose, web hosting will cost somewhere between 2$ to more than 100$ monthly. Most of the companies offer discounts and deals for longer plans.
How to choose a hosting plan
You probably do not want to go with a shared server
Yes, it costs way less to purchase a shared server. But we rarely ever advise that. Sharing a server with other websites can heavily decrease the server’s performance. The server will be heavier and errors become more likely to occur.
A shared server is way less secure. If by any chance another website on the server is hacked, you will be vulnerable. Your website can be infected as well, and you might lose more than you could imagine.
A dedicated server plan is an optimal choice
A dedicated server plan serves only your website. Of course, this might not be what your website needs, but it guarantees the best performance. A dedicated server plan is the most expensive option, and it can cost anywhere from 100$ to 2000$ monthly.
With a server machine belonging to only your business, disasters become extremely unlikely. Your website will be most secure this way, and the machine performs more smoothly as well.
But, understandably, a dedicated server’s cost is most probably more than what most businesses can afford. Although a dedicated server becomes necessary for a high-performing site, choosing it for small and newly started businesses is kind of doing too much.
A virtual private server is a middle ground
The virtual private server is one machine, portioned to work as multiple machines. It brings the amazingly low costs of a shared server plan and the higher security of a dedicated server machine together.
A virtual private server typically costs between 20$ to 50$ monthly. You get a taste of both worlds, in a way that is most suited for small and newly begun businesses.
A good hosting company comes with great support
Nothing is worse than facing a problem with your website and not being able to instantly contact the hosting company at once. If your site is down, you are facing heavy costs.
Make sure your hosting company provides 24/7 chat and/or phone support, on top of email support. Test the company’s support to ensure its quality of service.
It is necessary to take all possible measures to avoid the horrifying experience of waiting for email support to respond.
A simple and user-friendly server interface is necessary
If you are a small business, you probably do not own the resources to hire a professional server administrator. That is why you need a simple server interface, such as ePanel, so you can access your server.
You will at some point need to make changes to view the server’s contents, and a professional server administrator is necessary to be able to use terminal commands.
Double-check the server security
Research to find out what type of server security is happening on the server you want to go with. Make sure you can access the server through Secure File Transfer Protocol, aka SFTP.
Good web hosting comes with daily backup services to minimize the chances of a great disaster. Regular security maintenance is a basic necessity every web hosting provider should perform.
An easy, 1-2 click method must also be available to install Secure Sockets Layer, aka SSL.
A high-quality web hosting provider always includes a security protocol you can take a look at. Their standards and goals and their security strategies can be reviewed through that protocol.
What you must not be a mystery
One of the worst possible scenarios is for a user to visit your website and not know who you are and what you offer.
A confused visitor is a lost lead. Make sure that once someone visits your website, they immediately understand what your business is about.
Your homepage banner is the first thing that catches the visitor’s eyes. The main homepage banner, also known as the “hero image” must showcase your business, and introduce the viewer to your branding identity.
A text blurb can also be included at the top of the page to introduce your business and services in words.
Always include an “about us” page link on every web page. That link can be put in both the main and the footer navigation menus. This allows the curious viewers to get a more in-depth introduction to your business; a great way to win their trust.
The content management system is a vital organ
What is a content management system?
The content management system is software used to create, organize and manage digital content. Content management system software does not require any technical or professional knowledge. They are easy to use, and there to make your job easier as well.
Each CMS program is different. They are all created as solutions to different problems and needs. CMS applications usually direct their focus on different subjects. The designs may focus on budget management, user-friendliness, scalability, and more. Do your research and choose the content management system that best suits your situation.
Here are some of the top content management systems today:
It is impossible to be planning on building a website and not coming across WordPress. WordPress is the superstar of the content management system world, and the most popular option there is.
WordPress is not powered by a single company, but by people. No customer service can beat the mega-active support community of WordPress.
WordPress is constantly growing and evolving. You can find numerous amazing plugins to improve the functionality of your site. WordPress is super flexible, as it is open code. It is designed to be responsive and extendable. So if there is a specific need you have that a solution has not been invented for, hire an experienced WordPress developer and create that amazing thing yourself. Just make sure to share it with the others.
Because of WordPress’s infinite potential and scalability, it is a perfect option for small businesses.
But there is an important weak point that WordPress sadly has, and that is security. When a system is used so many times, hackers tend to get more experienced with it.
To be honest, it is a real task to keep your WordPress site secure. The website has to be checked, maintained, and secured regularly to prevent leaks. Other than that, there is the problem of keeping track of every third-party plugin’s security. The owners of a WordPress website must be committed to it.
There are so many delicate security details to keep in mind, and that creates a high chance of errors and mistakes happening.
Some of the regular maintenance a site requires is checking if plugins have been updated recently, making sure every plugin you install has been listed in the WordPress repository, deleting plugins that you have not used for long, and more.
Drupal is another celebrity member of the content management system solutions. Drupal shares many of its great advantages with WordPress. Both of the systems are very flexible, have a great support community, and have a comfortable learning curve.
Drupal is considerably safer than WordPress, and if you go with this CMS you are less likely to get hacked. But the downside to this CMS is its stiffness in extendibility. There are not as many plugins or theme options, and it is harder to create them as well. This does reduce the risk of malicious activity but makes it harder to create a one-of-a-kind website.
The white house website used Drupal for years. It has now switched to WordPress and is still using it.
Joomla! has its following, and is a very popular content management system as well. Right away, Joomla! comes with way better security, search engine optimization, and the great advantage of being multilingual.
Why is WordPress still the more popular option? Because it is constantly growing with more plugins and possibilities. It is more flexible and that makes it preferable to most.
Unlike the systems mentioned above, Squarespace allows you to create in drag and drop. If WordPress is Lego, Squarespace is like a coloring book. Squarespace is not free and it has to be subscribed to.
Squarespace might be ideal for small businesses that do not want to spend a lot of time building their website from scratch and maintaining it. It allows you to be extra creative as it provides you with many amazing design templates. An amazing choice if you are looking for a simple and aesthetic website, without the resources to hire a professional developer.
All of the website design, development, maintenance, metrics, and even the domain name are made available to you in a self-service catering way.
Less effort is needed to master Squarespace compared to the previous systems. But it is way less extensible than they are.
Squarespace is what it is, a low-budget, quick, and easy yet pretty solution to your CMS needs, with an annual subscription.
Wix is Squarespace, but even more budget-friendly. It provides a monthly subscription plan, as well as an annual one.
Just like Squarespace, Wix offers the same drag-and-drop site-building style. But compared to Squarespace, Wix’s drag and drop is more flexible, as you can drop anywhere you wish. That is not the case in Squarespace which has a more structured form.
Wix is the fastest content management system out of all the featured systems. If you need to publish a website as soon as possible, Wix is perfect for it. It has the lowest learning curve, and the lowest commitment as well.
Although compared to Squarespace, you are provided with many more templates in Wix, once you choose a template there is no way to change it but to build the site from ground zero again.
That is not the case with square space; a change of style will not require starting over.
A good Ecommerce is built on the right platform
To be able to sell products on your website, you need the necessary technology for financial transactions.
You will have to choose an eCommerce platform and one that matches your business model.
Here are some eCommerce platforms, suitable for small businesses.
WooCommerce is the celebrity of all Ecommerce platforms. It allows you to turn any WordPress website into an online shop.
It is an extremely flexible and scalable solution, as it is attached to WordPress. WordPress and WooCommerce are created to fit each other like Lego pieces. There are numerous plugins available in WooCommerce as well.
While it is more secure to go with a premium theme from a known developer, WooCommerce has many free themes too.
Technical developing knowledge is required to attach WooCommerce to your WordPress website, so you will probably need a professional to set it up.
With its many capabilities and its wonderful scalability, WooCommerce can most probably satisfy any small business’s needs.
Unlike WooCommerce, Shopify is not an extension. It is a standalone platform, hosted on the Shopify server. Shopify is cloud-based, and you will not have to worry about web hosting. It allows good customizability and freedom of creation. Shopify allows you to tailor an online store to your needs, manage products, inventory, payments, and shipping.
Although Shopify’s independence guarantees higher security, the downside is that you can only link your eCommerce if you have a pre-existing website, and cannot merge them. There is no way to merge the Shopify website to your main unless the main has a Shopify integration plugin. The second downside is that in Shopify you have way less flexibility and control compared to WooCommerce. But if you are a small business with no special needs, that might not be a problem you would have to consider.
Shopify has a low learning curve and can be used without any serious tech background. When you subscribe to Shopify, you will not have to worry about the backend part of your website. It will be all managed by them.
Unlimited products, unlimited bandwidth, fraud analysis, discount codes, and reports are some of the features Shopify provides to its users.
Shopify offers a premium subscription plan, with higher costs.
Shopify Plus is more customizable, allows for more staff accounts, enables international eCommerce, and also provides more support.
Keep in mind that although Shopify Plus is more flexible, it is still not even close to WooCommerce in that aspect.
Squarespace offers an eCommerce subscription plan. This platform can be ideal for companies and people who already have a Squarespace website, and want to create a simple eCommerce website.
If you do not upgrade your plan to a basic online store, Squarespace will charge transaction fees.
Free domain, SSL security, search engine optimization, abandoned cart recovery, discounts, real-time carrier shipping, and more are included in the plan.
While many prefer Squarespace’s interface, generally it is considered less user-friendly than Shopify. And just like Shopify, it sadly fails to keep up to WooCommerce’s potential and scalability.
An extremely user-friendly Shopify extension is available for Wix. To use this extension, you will have to upgrade your Wix account and also subscribe to Shopify.
The user interface determines the customer experience
A bad user interface equals a bad customer experience. It is like walking into a physical store where a bad smell is in the air and all of the salesmen are grumpy and rude.
The user interface can lead a passing visitor to make a purchase, or confuse them and make them frustrated. If the user interface is frustrating, the customer will leave the site faster than the time it took them to click on the link in the first place.
A good user interface encourages the user to come back again.
How to improve the user interface
- Aesthetically pleasing, but not distracting graphics and clear and easily readable fonts make the user experience simpler and more pleasurable.
- Slow load guarantees bump-offs. It also heavily affects your website’s search engine optimization. Google considers page speed as an important factor in its ranking. Compress your graphics, and stay away from unnecessary extensions.
- Look at your competitors for inspiration. Most probably, you can learn quite a few things that can be used on your website as well.
- Think like your audience. Ask yourself what they want and need. Think of what they would like to see once they open your website. What order is the most convenient for your users to see the content in? It is your job to make it easy for them to get what they want.
- Keep your image. Allow your audience to lose themselves in the story you have created. Nothing is scarier than seeing a sudden flaw in a business’s branding. It can easily take all the trust away.
- Contact info must be easy to find. Put it in the footers, and the main menu. The visitors should not search for ways to contact you. It should be you offering the customers ways to do so.
- Be clear with call-to-actions. Nothing is more pointless than a well-designed eCommerce, with perfect product descriptions and pictures, and no add-to-cart buttons.
Quality content equals returning users
When it comes to search engine optimization, many people forget that content freshness is not the only thing that matters. Search engines measure the quality of the content in many ways as well. The content’s originality and how long the visitor stays to read it affect your rankings on Google.
Create a plan so that you stay consistent with creating fresh and high-quality content. Stay active on your main site, but also publish content on other websites which link back to yours.
It is very important in search engine optimization to also update your older posts. After all, there are no limitless subjects to talk about. And why not get the most out of a pre-existing quality post that you have worked hard on? Update it, so that it can earn new visitors once someone searches for a related topic on a search engine.
Customer stories and testimonials are a great source of content too. They are relevant and fresh, and the new visitors connect to them on a personal level. Customer stories make your business look more trustable. It is ideal: free content that works just right!
Oh, and do not forget to keep the brand image alive and thriving through your content.
What Tools Do You Need to Build a Website?
If you do not require a full-cycle web development service and want to build your website using WordPress or Joomla, you can go online to find a perfect tool for every stage of the building process. There are many drag-n-drop web builders that may come in handy. You can use them at every stage of the development process and build any type of website you aim at.
That said, if you know nothing about today’s tools, you may not succeed in getting your business website to the top of SERPs ratings and risk spending budget on unrelated things.
No matter what type of website you want to create, you will need to define helpful tools that conform to the standards of modern website establishment.
- Find the right domain name (e.g. Google.com, IsItWP.com)
- Choose convenient web builder (WordPress, Wix, Weebly)
- Find the right web hosting
Your domain name is the URL you type in the browser. That is how users find your website, as by typing Instagram.com. or Youtube.com.
Once you register your domain name, you are free to start your website under that name for a year. If you want to retain the domain, you are required to pay a renewal fee every year to your registrar. Note that in case your business no longer goes by the same domain name or you simply decide to give up on-site, you risk losing it to another purchaser.
No matter what your strengths are in web development, you’ll need a web builder to be used as a basis. Regardless of your experience and tech skills, a website builder will facilitate your web development process. Find an easy to use tool and create a compelling site your users will love. What is remarkable about web builders is that they have all necessary tech-savvy features to give your website a footprint. you to easily add essential features like SEO tags, plugins, etc. without hassle.
If you are still considering using a web development agency, read our guide to find the best one for your business.
WordPress offers an endless variety of customization possibilities to design a powerful and beautiful web page. In particular, WordPress theme frameworks are very flexible and can help you launch your website in a few clicks.
Before building a business website, you’ll need to get a unique domain name and fast hosting and OSS to start using WordPress.
For instance, when a user searches for more product information by typing your website’s URL into a browser, he’s directed to the website files stored on your web hosting server.
Usually, the company that hosts your website must provide high-speed connection and ensure you have network access 24/7.
To find the best type of web hosting, you will need to create a strategic hosting plan. Today, we have plenty of web hosting providers, such as Hostinger, Bluehost, DreamHost etc., take the time to find out what each of them has to offer.
Most popular types of web hosting include shared hosting, virtual private hosting, blog hosting, dedicated server hosting such as Bandwidth or alternative cheap hosting services. If you already have a website or building it from scratch, we suggest trying shared hosting or WordPress hosting service because both are perfect services with a good name and trend image. WordPress also provides shared hosting plans with powerful security and speed.
Therefore, if you decide on a WordPress website, it would be logical to use a WordPress hosting service. Nevertheless, costs per shared and WordPress hosting service do not vary that much. The only notable thing is that hosting comes bundled with WordPress on your hosting account. This greatly facilitates the efficient conduct of the development process because In practice you have to install them manually.
Below you can select the budget category that best suits the strategy for your web project:
- Create a minimalistic website from scratch with little budget;
- create a full-featured website with great design effects;
- create an eCommerce website;
- create a custom-built website.
Don’t pass up on the opportunity to learn more about shared, virtual private (VPS), and WordPress hostings.
How Much Does It Cost To Build a Typical Website?
Depending on your unique needs, the cost of creating an effective website can vary from $100 to $500. If you need exclusive and savvy design, it can go as high as $30,000 or more.
If you want to develop a small site, you can therefore limit your spendings to the domain name and web hosting. An average cost for a domain name is around $14.99 per year, whereas web hosting will cost you $7.99 per month. All in all, your company will need to pay $110.87 annually to maintain the website.
Setting Your Budget Goals
Now, when we know the costs of building a casual website, you can use this information when choosing an open-source WordPress theme and or buying a professional one with enhanced functionalities and additional plugins.
However, before you proceed with installing the first plugin that pops at the top of SERP, it’s important that you define your website goals. This will prevent you from wasting resources on unnecessary tools when building up your WP website.
What’s your current investing budget?
To stop spending leaks, the best way is to make a “spending plan” before starting the design and development process. Buying savvy tools while staying within the budget is one of the greatest money-saving skills yet to be achieved. Have a clear financial picture of where your business stands and keep spendings in check, especially if it is your first start-up.
Do you need a custom-built website?
Purchasing or installing a WordPress theme can help you save money and effort spent on custom web designers and developers. These days, the Internet offers many comprehensive E-learning programs that provide the knowledge of building websites using no-code programming tools.
But if you decide you would rather hire a digital agency to create a fancy mobile-friendly website, then you’ll need a full-stack custom WP theme to give your business website that credibility. The price for an average development service varies from $20 to $100 per hour.
What features do you need?
When starting out, you won’t need all the fancy stuff you notice on other compelling websites. Even if you start from scratch, it’s important to define the features you’ll need in advance. This helps you narrow down the issues that need to be addressed throughout the development process and prioritize in the landscape of the digital priority. It also helps you offset the costs of losing money on unnecessary tools.
Cost of Building an Advanced Website
Installing an open-source theme with built-in plugins allows you to create an easy WordPress website spending little budget. However, this website will have little impact on your business performance. If you really aim at great online success, high leads and customer loyalty, you might want to boost your website with cool features.
In addition, your website might need a beautiful WP framework to adjust the website to what your business needs specifically. Your ultimate business site might need some extra features to get the best chances of succeeding online. Click the following link to learn about unique gallery layouts and other extra features available in premium WordPress themes.
We also want to draw your attention to some popular WordPress plugins for a professional website build:
- WPForms – provides an easy-to-use drag and drop web builder. Check out the review on WPForms provided by isitwp analysts.
- MonsterInsights – helps you to set up Google Analytics. See MonsterInsights review.
- Beaver Builder – Changes WordPress into a drag and drop page builder.
- Envira Gallery – Best WordPress customizable gallery plugin. Click to see the isitwp Envira Gallery review.
- Constant Contact – This email marketing service will help grow your email lists in an instant click.
- OptinMonster – Will make your website stand out from your competition and generate great leads. Read OptinMonster review.
- UpdraftPlus – The top WordPress backup plugin on the market. Read UpdraftPlus review.
- Sucuri Firewall – One of the most popular WordPress security plugins. Click on Sucuri review.
There are many custom tools on the web that you can use to build a solid digital footprint. Each paid addon will provide all the basics you need for a successful website launch. Depending on the development, testing, and maintenance processes, your website setup cost can vary between $500 and $1000 per year.
We hope that you will find this guide useful for developing an accurate project plan for your business website. In case you’re still looking to expand your company’s presence online, please visit our services page https://dewzilla.com/services/ and check out our great offers now.