How to get more traffic on Etsy shop

About How to get more traffic on Etsy shop

Opening an Etsy shop seems to be the first step for anyone who wants to sell items online. Every day around 30 million people using Etsy for their shopping, but with more than 45 million products in listing it’s easy to get drowned out. However, each one of us seeks to be the best. Promotions and advertisements are marketing tools you can use to raise traffic to Etsy shop, encourage first-time or repeat purchases and create a distinctive image in the marketplace. Here are top strategies on how to get more traffic on Etsy shop:

Etsy SEO (Search Engine Optimization) 

Etsy search engine optimization is a powerful process that can help improve the visibility of Etsy shop and item listings in search engine results for websites like Google, Bing, and Yahoo. SEO can be complicated. Search engines often change the way they search for terms, as well as the criteria for what comes up in a search. It’s impossible to promise, that after SEO your Etsy shop will appear at the top of Google search results. However, there are some best practices that you can use to increase the traffic to Etsy shop using the SEO. 

Find the best keywords for your Etsy shop

An important step in improving your Etsy shop visibility is to find the best words to describe your store and your products. Take yourself to a buyer place and think what words would you look for when you were looking for your services or products? Keyword selection is also useful when you select tags for your product listings that help you find your products in your Etsy search.

Have a great product

Offering something unique, interesting and desirable is the first step in drawing buyers. Before you think about optimizing your SEO search, take a look at the products in your store and think about how your product or store is different from any other. In this way you can enhance the look of your store, thereby increasing the traffic in the Etsy shop.

Shop section

The way you name your shop sections also helps boost the traffic on the Etsy shop. Every section has its landing page with a page title based on the section name. Your page title is the text, that users see in the search engine while the searching. Search engines only show about 66 characters for the page title, and Etsy restricts section names to 24 characters. Etsy will automatically include the name of your store in the page title. Briefly describe the types of items in each specific section. Using personalized “category styles” names for your sections not only helps the customer to navigate your Etsy shop but also can help shoppers find you in search engines. 

Inbound links

Search engines like to show interesting and relevant results, but evaluating “curiosity” is a bit difficult for a computer. While we don’t know how search engine algorithms calculate what makes a page interesting, we know that the number and quality of linked links are important. Of course, you want people to write about your store and online listings and link to your Etsy pages. This helps search engines know that people are interested in your content. Consider linking to your Etsy shop from your blog and networking with other websites to get then to display your listings.

Item listing page

Your item title is gonna be used for creating the page title for your listing page. Search engines only show 66 characters for the page title, so Etsy has automatic rules to determine which title of your item will be used on the title page. Clearly describe your item at the beginning of the item name. Use keywords that you think buyers can search for. Your title is also a factor in the Etsy search engine, so a good title has a double function! The first 160 characters of your item description are used to create a meta description for your listing page. The meta description is a text displayed under the heading on the search engine results page. Your description is important after the first 160 characters. Search engines analyzing the page’s full content. Make sure to describe your item well using keywords and providing detailed information about the objects.

Social media networking

First of all, share your goods and start to talk about them on social networks. This is certainly one of the most convenient ways to show your main competitive advantages. Remember that even though you already know why your products or services are the best, many customers have never heard about it. One way to increase traffic to your Etsy store is through authorities. They will promote your product through several social networks, such as Instagram, Facebook, Instagram, Pinterest, etc. The more people talk about your products, the higher traffic will be bringing to the Etsy shop. The most useful tips you can use to get more traffic to Etsy shop, using social media:

Blogging

Blogging is one of the best ways to promote your products. However, the blog itself is not the main key to success. What matters is what your blog is about. https://www.avalara.com/us/en/blog/2016/07/5-simple-ways-to-increase-traffic-to-your-etsy-store.html

Therefore, your blog should not be just one big advertisement for your products. Therefore, this should be a place where your readers can learn more about yourself and the kind of services or products you serv. It should also be a welcome place where they can interact with you and watch what’s going on with you during product creation. 

Engaged your fans

Keep in mind that content is the king of any social media network platform. With the creating or sharing of unique content, users will interact with your brand. Interesting content can light up your social media account and make them more active and accessible. Therefore, it is a good idea to share good articles or images that are relevant to your Etsy shop. The idea is to find great and relevant content and publish it often. Remember to get your fans involved in the creation process. You should encourage participation, share your ideas and receive feedback from them. As a result, you will get more followers on social networks, as well as increased traffic to Etsy shop.

Automate promoting on social media

When it comes to retailers, social networks are the main source of business. No matter what type of business you are doing, a permanent presence on the social networking platform will help you a lot. The best advice on social media is to be proactive, consistent, and interesting. However, when you do this manually, remember that it takes a lot of time. Therefore, it would be nice to consider using an automation tool for your posts. 

Work with influencers to gain a new audience

Another way to reach a target audience outside of the Etsy shop is to influencers with a lot of followers and ask them to promote your products. Most likely you will need to pay them but they will put your product in the eyes of thousands of people who already trust and admire this particular influence person.

Advertising

Take the time and effort to make your ads look professional and attractive. Use unique advertising to highlight the competitive advantages of your Etsy shop and inform potential customers about current promotions. Place ads in the right places that are very important for your target market. There are several options for how and where you can use advertising to improve traffic at the Etsy shop:

Paid advertising

If you still have low traffic on your Etsy shop, you can just pay for advertising. In this way your shop will be displayed on other websites related to your niche, pages with high traffic, youtube or any other platforms depending on how much and to whom you paid. The good thing, that You don’t need to convince someone to promote you. You just pay them for advertising and that’s it. 

Offline promoting  

It is also useful to promote your Etsy shop offline. Just print out the flyers with short information about you and your products. Don’t forget to include a link to it.

Live streaming 

We are in a stage when you can share everything on the internet. You can make live streaming or even the webinar, and introduce your Etsy shop thereby increasing the traffic on it. Share some useful information about your products or services and transfer viewers to the correct link. 

Use the media 

If your Etsy product is special, useful or you know how to talk to the media, you can ask them to promote your shop and products. There are several TV shows and magazines that show interesting things about small business. Just contact some media or writers and see if they would like to feature you. You have nothing to lose.

Optimize and analyze your Etsy shop to get more traffic on it

Shoppers are coming to Etsy looking for special items like yours. What you need to do is direct them right to your shop. Make them feel comfortable and make sure they can find what they are looking for in your industry. To do that, you need to optimize and analyze the traffic and sales of your shop. Follow these tactics to increase the traffic on the Etsy shop.  

Focus on what matters 

Until you can concentrate, you will never be able to think, make decisions, solve problems or memorize things. Being focused is important, but staying up to the task becomes more and more difficult. Focus your efforts on the most effective way, that bringing the traffic to Etsy shop. Analyze the traffic to Etsy shop and think where it’s coming from and how to improve it. 

Feedback reviews

Reviews can help you to indicate the pros and cons of the Etsy shop. Online marketers should pay extra attention to their customer reviews. It is important to react and respond to each of them: negative and positive. For example, don’t take bad reviews personally, respond professionally, and take notes. Make sure you reach out to all of them, giving sympathy and finding a solution. This way, all other potential customers will understand the cause of the bad reviews and see how you manage them.

Second shop 

The strategy of splitting your goods will increase the traffic to your Etsy shop. There are two ways to do this. The first is to create another related online store. For example, you could leave the same brand but add the word “boutique” if you decide to sell jewelry. In other words, it will be more convenient for the buyer to see only one item in your Etsy store. On the other hand, you can create an unrelated online store with a different brand. You can then link them together in your bio or each store description. In general, having multiple online stores will improve your sales. A convenient way to manage them is with multi orders-type order management software. Not only does it allow you to connect and control multiple Etsy accounts from one place, but it also integrates with all shipping operators and automatically updates tracking numbers. 

Follow the trends

Everyone knows that Etsy stands for both unique content and collectible products. Despite this, there are still brands that find it difficult to sell handicrafts and original art. Those who recognize this situation should try to look at their work from a different perspective. If your products are not saleable, most likely that they are not in trend right now. With this tip, we don’t suggest you throw away your created product but simply add new things. Think of trending animals, words, or styles and try to get them into your work. This will increase the traffic to your Etsy Store and buyers will find all your other items. Creating a few popular items will end this fight and your Etsy shop will be no more unknown. 

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