How to Make the Most of Your Content Strategy
In the following guide, we are going to discuss the main principles of strategic content planning and why it is important for your business. Stay tuned for the newest tech trends from our digital experts!
Every business, at some point, decides to reach out to the consumer on social media. Let’s say you want to create your blog, but you are not sure where to start or haven’t developed a plan yet. You don’t want to be like the rest of the businesses that are just promoting their products, and getting little engagement from visitors. To get the most of blogging, you need to manifest your brand in the most clear yet compelling way. Remember, your customers are getting smarter every day, and no longer buy into empty promises.
To make blogging worth it to your company’s goals, you will need to conduct an in-depth market research and develop content that entertains your audience. Learn about consumer needs and preferences, and what they would like to read about in your blog. Once you weed out irrelevant topics and narrow your blog’s niche, you will soon be watching a steaming growth of online leads.
The time and effort invested in finding a professional content maker, creating trustworthy, qualitative articles will pay off. In terms of SEO optimization, companies that do blog have an unbelievable 434% more indexed pages than those that turn out blogging, a great advantage in having to deal with competitors in the SEO marketplace.
The 80/20 Rule
Before we proceed with strategic tips on effective content marketing, let’s discuss content creation in detail. There’s one common rule that all successful content creators agree to: Pareto’s principle of 80/20. Pareto’s principle states that 80% of your written content should not include promotional collateral, but be relevant to the reader.
For example, you can write actual market-oriented posts that are highly engaging and fun; you can then enrich them with quality references, consumer trends and amusing not-product-related facts that website’s visitors will enjoy reading about.
And because you aren’t relying on aggressive sales tactics or making persistent client-centric promises, your clients stay interested and loyal. The good thing about this content strategy is pretending you are an influencer who creates impact, where the “impact” is your organic content your readers love.
According to the principle 80/20, the rest 20% of your commercial content can be used to educate readers about your product. Specifically, you can use promos and special coupons to drive more sales and enhance your ads, whilst keeping the main focus of the content on your latest bio wood stove – reinforcing the customer’s desire to buy it. Remember to maintain an ideal balance between pushy selling and pervasive advertising techniques. The best way is to integrate personal opinion and ideas to give your content a more natural and user-friendly format.
Content Strategy Research
Let’s delve further into the issue, and define the type of content you should post on your blog. A great way to investigate compelling blog topics is by “friending” your customers on Facebook and other social pages. You can conduct a customer survey in which you ask about your blog and products. Further, try posting content that influencers refer to as reliable. This way, you will find out what articles are the most interesting to read. Not only will it contribute to consumer surplus, but also provide you with important feedback you can use as your strategic priority.
Another effective way to engage your audience is sharing posts of highly-recognized bloggers or influencers. These may be helpful guidance, educational articles, inspirational quotes, and so on. No matter what type of content you choose to share, keep it related to your business. Furthemore, when you share other people’s posts, you stand a chance of being noticed. A good communication between the industry professionals and reciprocal sharing will help you strengthen your status QUO, and increase brand awareness.
This pattern, if blended with other effective content marketing techniques, is commonly referred to as the “BuzzFeed Approach”. According to this approach, your content doesn’t have to be homogeneous to fit in the “worth sharing” category.
For example, Intel’s Instagram followers would scroll down their feed if they stumbled upon the repeating posts about microchip technology; so Intel’s content marketers fill out the Instagram page with various topics on technology to keep up an interest.
In the same way, Red Bull marketers empower their Instagram profile with inspirational photos and videos of extreme sports that perfectly match the brand’s recognizable advertisements about high risk activities.
It is noteworthy that in both posts, brands delicately remind followers about their products – Red Bull creates equipment with elegant design that works greatly for marketing. Namely, the athlete in the photo wears a Red Bull helmet. Now, this is what you need to do with your content: investigate your followers’ preferences, use this knowledge to write on relevant topics, and spice it up with a little bit of commercial content.
Social media can also be an effective tool in strategic content development. You can use any popular media of communication, and pursue behavioral research to analyze each individual consumer. Once you are finished with profile investigation, you can apply the gathered information to more personalized content creation.
What’s more, by researching your target customers’ profiles, you find out things you didn’t notice before. For instance, you may find your customers following an industry-specific media channel that shares business content. You can then use these insights to develop accurate content for your readers who are likely to repost it. Further, by a standard rule of content sharing, more and more users will get to know your brand and social media activity.
Let’s assume you have learned enough about your target audience, and what types of content they like. On the ground of this information, you have made a post you believe will reach a lot of people. So what’s your next move?
We proceed with social media benefits. According to stats of SM impact on PDs, in 2014 social sites were the most relevant for 40% of users in their purchasing decision. So we may assume that people do not use social media solely for entertainment – they are looking for reliable info and reviews of products that eventually form their purchasing intentions.
Another survey shows that around 65% of adults created a social media account this year – and about 90% of young people ages 18-29 hopped on at least one social media platform. Typically, modern internet consumers have 5.54 social media accounts. This global internet engagement is beneficial to your blog as it favorably supports you in building a dedicated audience – particularly if you use accurate target tracking
Content sharing: Which platform to use?
What social media platform should I use for blogging? Well, it depends. The most effective platforms are considered to be Facebook and Twitter. Both sites are perfectly designed for unique content creation. Namely, Facebook provides post attributes i.e. links, questionnaires, media attachments etc. These and other posting features help you engage your target reader and make your posts complete. In addition to that, try to be more “alive” and interact with your audience, showing that you care about their opinion. Ask them what they think about your blog and how they like the content. The more discussion breaks out, the more likely it is to appear at the top of their feeds.
If you use lots of infographics and other media elements in your posts, the best bet may be Pinterest or Instagram. Pinterest has many unique offers for businesses. For example, you can sign up as a business owner and set up your business name. Moreover, the platform provides entrepreneurs with educational materials on how to make the best of your profile to promote the business online.
Besides, Pinterest is now working on new features to help brands expand their online influence and generate more backlinks (pins) to your website. The network is perfect for sharing business infographic ideas or promotion posts – you can illustrate what your product/service is about, list the description, advantages, and actual purpose.
For instance, if you are selling ceramics, you can provide your followers with pottery hacks and tips, and share this post on Pinterest. Note that, apart from fashion and interior design tips, “hacks” are the most viewed category on the platform.
While Instagram has yet to integrate business account features, they do have resources for businesses. The network is perfect for promoting your business events, video and photo content. What is more, Instagram can help you boost your audience reach in a few clicks – entrepreneurs can add their company’s physical location, relevant hashtags and affiliate products to every post.
Various Businesses on Instagram also create product tutorials or website tools, seasoning it with some smooth design patterns. How to Create your Instagram brand with beautiful theme styles and filters.
The following practice of sharing photos and videos of a particular business event may also serve effectively for your SM marketing objectives. After you make a post and add accurate hashtags, encourage your followers to share their experience and upload images from the occasion. Moreover, you can connect with the customers by throwing a photo contest to encourage more tags and build up excitement for the consumer. Add some rating (close-ended) questions to gain an overview of the business situation.
We hope you will find this information useful for your business. It is our goal to provide enthusiastic entrepreneurs with relevant guides. Inspire your audience, connect with them through relevant content, and write about what they like the most.
If you’re still struggling to find a good marketing agency, contact our manager today. We will provide you with free consultation and discuss your business needs.