How to Optimize Your Website for Mobile Devices
In today’s digital society, one can’t imagine routine tasks without using a mobile phone. Mobile devices accompany us whenever we go, and so does eCommerce. Different businesses use the power of social networking sites to approach their target consumer. To the point, Forbes’ statistics show that 75% of social media users say that brands’ advertising posts help them make their buying decision.
It’s not big news that mobile optimization has become the most important competitive weapon in business battles. In this guide, we have gathered some useful tips for companies looking to optimize their website for mobile.
Ten years ago at the Macworld Expo trade show, Steve Jobs promised to the world that he will create an iPod, a phone and a mini-computer. He also reported each device’s characteristics: “New iPod with full LCD touch screen and user-friendly controls. A revolutionary mobile phone. And a next-generation laptop”.
When the time came to show the anticipated invention, Jobs presented just one gadget: “Why create three separate devices, when you can roll everything you need in one. And its name was iPhone.”
With a responsive user interface and patent-pending aesthetic, the iPhone has eclipsed all modern-day mobile technologies and remains the most prevalent of the rest of the smartphones known to mankind. A decade later, more than 1 billion were bought out. This event is regarded as one of the biggest mobile development hits of the century.
The iPhone’s launch was the trigger for the mobile revolution; it changed the way we develop and optimize websites, providing new standards for responsive UI design.
To give you an idea, almost every one of us starts and finishes their day with a phone in their hands — from ordering breakfast to requesting an Uber trip to posting a photo on Instagram — all that and more is done by phone. Steve Jobs gave software developers the key to building a new developmental approach to meet technological requirements.
Mobile Design: 10 Years On
It is estimated that there are 3 billion people of smartphone users and 1.3 billion PC users.
According to recent research of Klikz Digital, New Jersey’s leading advertising agency, the internet traffic that comes from mobile devices is growing every year and is certain to pass desktop. “A phone is more flexible in use, and therefore, it provides greater experience to the user than a computer does,” says company’s CMO Pete Polgar. He also noted that in the following years a smartphone demand will be huge as the technology is becoming a widely available and affordable alternative.”
Polgar agrees that mobile optimization is crucial for a website to succeed. And adds that “None of the search engines will recognize your website it is not responsive. Because SEO rankings are connected to user experience, your website is likely to be bogged down by more attractive sites”.
What Is Great Mobile Web Design and What It Should Include
Mobile responsiveness is about the ability of a website to adjust to any handheld device’s screen size. Responsive websites have a dynamic design that changes, including optimized visual and written content.
“We are not talking about a flyer-like website layout or typical newsletter design,” says Matt Felten, a Los Angeles-based digital designer. “The iPhone UI conception forces designers to adapt to different screen sizes and develop new approaches of device optimization”.
Building eCommerce Site From Scratch? Optimize It For Mobile Users
CEO at lawn care service Bryan Clayton claims it took him nine months to create his company’s website from scratch. “At the beginning, we realized there’s much work to be done for us to reach vast audiences online”, he says, “Our auditors have concluded that the majority of our potential clients are computer users. However, it became apparent very soon that their clients are using smartphones to access the company’s website – 4-to-1.”
Bryan says that their original website was made up of tech-savvy features that create delightful UI experience, including all kinds of animation buffs. “When developing a design strategy for our business web page, we used a full-stack design kit to best satisfy user needs,” he recalls. “The only challenge remaining was to apply this working approach to a mobile web browser”, and he adds very justly, “At first, we’ve been receiving multiple complaints about the unresponsiveness of our website. Users referred to pages’ inability to fit their phone’s screen size; they also struggled with navigation and had to zoom particular parts of a page”.
Before Clayton’s website was optimised for mobile, a very little amount of online leads was generated from mobile browsers – only 4%. This means that nearly 96% of new users that were linked to the company’s website decided to bail on the service during registration.
When the company finally redesigned the site for the mobile view, the stats of the website’s traffic generated from mobile phones have risen at an incredible rate. Particularly, around 82% of visitors to the site completed the process successfully.
Focus On Your Audience
Polgar offers a contrasting finding suggesting that many customers are still opting to browse the brands from a desktop. But still, many enterprises of various industries fail to conduct behavioral targeting, learn about their users and integrate the gathered info in the website building process.
Before you launch into a website redesign, first of all, you’ve got to concentrate on the pre-launch research process: find out what devices your audience prefer i.g. how users choose to interact with their site. Once you know the exact ratio of mobile and PC users, you can establish an appropriate amount of website’s flexibility.
Nevertheless, it is important to not lose the edge with a website’s optimization. In case you put too much emphasis on bright lightning design, and you risk losing the portion incapable of interpreting information fully. Remember to make your visual and written content accessible to all readers — from colour contrast accustomization for colourblind people to attaching screen readers to make the content available to visually impaired people.
Ask For Customer Feedback
The director of LA-based skincare service Blu Skincare says that customer’s comments prompted greater awareness of her site’s inability to retain mobile users.
Zonda Wilson recalls that whenever she asked her customers’ opinion about her service, she would usually be knocked down with answers like “I could not find it”, “there is no comment box”, or “my phone doesn’t read your site”.
She would then ask them about her blog articles and they had a struggle searching for them either. Zonda’s clients were accessing her unoptimized website via smartphones and therefore, had trouble viewing any content at all. This also applied to new customers that would search for a product page to ensure the brand’s credibility. Unfortunately, they would give up very quickly after a few seconds of scrolling. Naturally, it has impacted the amount of site’s conversion rates as well as business goals.
After a setback with the business’ site, Wilson has become a tech-friendly entrepreneur that cares about her clients and has already reported phenomenal results in online activity rates.
In terms of mobile optimization, the “KISS” or “keep it simple” approach will be effective in this case. Based on the fact that mobile phones require less internet power compared to PCs, ensuring fast traffic won’t be a big deal.
- First and foremost, check your web host for speed limit restrictions to make sure your site is able to load quickly.
- For a web design to perform its unique intricacies, the best strategy would be to filter any trivial content out.
If you decide on optimizing your website for mobile, you need to visualize design from a small perspective. This involves weeding through lengthy content, large size images and animation etc. Once you’re finished with the mobile version of the website, the rest of the fuss would seem unnecessary and fall away.
To the point, small enterprises have such a strong rivalry because each of them creates minimalistic yet captivating business web pages. In today’s small businesses market, you have to be aware of the latest tech trends and actual conditions of user behaviour, as their net worth has gone down lately.
Chief executive at Modern Place Lighting says that once they have turned to a modern approach of mobile-friendly design, their internet leads soared with the reciprocal payback. Name;y, the website’s conversion rates have increased by 30% compared to those generated from desktop usage. One of the greatest benefits of mobile optimization is the possibility to discern clearly what you need to get rid of – excess database queries, plugins, and popups that slow down your website’s load time, and consequently, result in low engagement and poor Google rankings.
Vinogradov’s team of digital professionals has filtered out a few trivial SM plugins that took up a valuable amount of display space needed for content output.
Today, we find out about reliable and consistent blogs from social media networks. We also use this medium of communication to share our thoughts on a particular website’s product or service.
To give you an idea, every post on your feed is based upon someone’s opinion and very often, users tend to back it up with relevant sources of information. These are consumer reviews, ratings, product overview and so on; the truth is that everyone is sharing info they’ve found in some blog. This is a case where you’d want your website to be mentioned in that blog.
To gain high recognition in social media, one should have an SM presence across popular platforms, so that the business can accomplish its target market objectives. For niche-oriented businesses, the best way is to analyze where your audience spends the most time online, and target social that has relation to their product.
For some companies, Facebook may serve as an effective marketing tool for lead generation, whilst for others, this may be Instagram. Nevertheless, vast presence in popular social media gives the brand the ultimate power to educate potential consumers about their product.
We hope that our short guide on the benefits of mobile optimization was helpful to you in your research for a smart website redesign. Use these tips when developing new strategic plans for your business. Remember to put your audience first, and pay attention to every detail when creating a web design.
If you’re still looking for an esteemed digital agency to help your business grow and succeed, contact Dewzilla today! We develop powerful tech-savvy solutions that create a unique differentiation in your competitive market. Call our digital manager now!