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using hashtags on social media

How to use hashtags on social media

The main use of social media platforms for businesses is to increase brand awareness, but, of course, it’s not the only use of them. So, to make this happen, there are some tools to increase the interaction and be more seen. one of the most important tools to do so is tagging. In this article, we are aiming to describe different types of tagging and the differences between social media platforms in using the tag systems.

What is a hashtag?

Hashtags originally come from twitter in 2007. After that, they are being used across different platforms of social media.

The main purpose of using hashtags is to become a part of a greater discussion for interested people in that topic by categorizing the content.

Hashtags are created by the sign # which is called the pound sign. It is important to know that hashtags should not contain any space in themselves. By using hashtags, you can label your content to be more exposed. So, you can increase your engagement with this helpful tool. 

When you apply a hashtag to a post, the post will be grouped with all the other posts with the same hashtag. So, when someone is trying to reach a specific group of content, using a hashtag can help. 

Hashtags Vs. @ Tags (Differences between a hashtag and @)

Many people are confused by the difference between tags and hashtags. Therefore, people sometimes use them interchangeably. Tagging is something else. You can tag a person or a company in your posts or photos. It still can help you get more interaction but maybe not as much as you would like. 

Let’s clarify the difference between these two tools with simple words:

When you are using @ you want to refer to a person or a group in a conversation but # refers to a conversation.

For example, you can use @username to tag a person or a company to your post with the username. And you can also add #activity to add your post to the conversation about a specific activity. 

Different types of tags

Tags in the caption

By using @ symbol in the caption, you directly link the post to the tagged account. The viewers can see the tag and click on it to reach the account. The tagged accounts are notified when you tag them, so they can respond to you and it may help you increase the communication. 

Tags in the image

On social media platforms like Instagram and Facebook, you can tag people and organizations to your photos. The tag appears on the screen when the viewers tap on the image with a pop-up. The users can click on the account name and it directs them to the profile.

Geotags

One interesting feature of Instagram and Facebook is Geotagging. By using this feature, you can tag locations to your posts. This option makes your post discoverable when someone is searching the platform for something specific in the tagged area. If you have a local business, this can help you a lot.

Hashtags

Hashtags refer to the topics and large conversations you want to get involved in. Your posts can be discovered more when you add a hashtag to them. Hashtags help your posts to be filed and labeled with a specific topic. So, it is important to choose your hashtags wisely to get the best of them.

How how to use tags in different social media platforms

Social media platforms in this field are much alike, you can find small differences between them. In this part, we are going to talk about how to use them on these platforms.

Twitter

You can use both @ and # tags in original tweets, replies, comments, and retweets.

As soon as you type any of these tags, a list of trending options will appear on your screen. Twitter tries to predict what you want to use using artificial intelligence. 

Using hashtags will help the conversation to get more popular and more trending. It means you help something to get more trending and the trend helps get more interaction.

using hashtags on twitter

Facebook

You can use @ to tag individuals and organizations in comments and posts. 

Just like Twitter, a list of accounts populate when you use the @ tag in then you can select from the drop-down list.

While using # tags, there will be no drop-down list. So you have to know the exact hashtag you want to use in advance.

You can also use both # and @ tags when you’re creating a scheduled post for a page.

Instagram

You can tag individuals and organizations in posts, stories, and comments.after using @ a list of accounts appear on the screen. You don’t have to follow an account to be able to tag it in your posts. But it may be a little hard to find in among similar usernames. So, it’s better to know the full username, first, before tagging.

Using # tags on Instagram is similar to the other social media platforms. You can use it both in comments and posts. Also, you can add it to your stories, but it’s unlikely to help you get more interactions due to the recent changes. As soon as you use the # tag, a list of trending hashtags appears on the screen. But, for some reason, the hashtags vary from device to device. 

using hashtag on instagram

LinkedIn

You can tag individuals and organizations using @ tags in status and comment. After typing @ a list of suggested accounts will be shown on the screen. As you add more letters to the suggestion, it will get closer to the account that you are looking for. But unfortunately, the suggestions sometimes are not very accurate. You may find it a little bit difficult to find what you are looking for. 

YouTube

Youtube is a little different from the other social media platforms. Instead of using hashtags, you can include tags in the box at the bottom section. 

Adding tags in the description box will have very negative effects on your video. It even may be flagged by YouTube. So, it’s better to have a descriptive paragraph to explain your video. 

Why Should You Tag on Social Media?

As the name suggests, social media is about being social. And tagging is a tool to socialize better, It can create a collaborative environment to make more effective connections.

In social media platforms like FB, Twitter, Instagram, and LinkedIn, it’s necessary to use tagging to grow your business. Tagging stimulates interactions and encourages the audience to take a part in conversations related to their interests.

Notifications grab people’s attention about your activities and maximize exposure and engagement. So, you will get more likes, comments, and shares. 

How to use hashtags more effectively

Hashtags can boost your posts on social media. They can improve your interaction with your target audience and also increase your engagement. But to do so, you should keep some tips on your mind. To get the best result for your campaign, you better do these:

1. Use a campaign hashtag to introduce something new

Whenever you are trying to run a campaign, use hashtags to introduce yourself or give some information about it. It can work as a sign and also lets the audience track your activities better.

2. Don’t underestimate the power of trending hashtags

Follow the current trends and change your hashtags based on them. This will help in connecting with an already existing large audience.

3. Include target-audience-specific hashtags to drive engagement

Using hashtags related to your target audience. for example, their college clubs, industries, sports, and any other thing that can attract them. It would be a great start to create conversation flowing on social platforms.

4. Do not overuse hashtags

Generally, you should not use too many hashtags in a post. People think that using too many hashtags will increase the reach of their posts. But it is not true. Social media tagging doesn’t work that way. The algorithm of social media platforms is designed in a balanced way to handle limited tags to make the social media marketing campaign effective. Of course, there are some differences between them, but most of them work in this balanced way.

The right number of hashtags in different social media platforms

As we mentioned above, there are some differences between social media platforms. Here we want to give some pieces of advice about the right number of hashtags in them.

Facebook: 1 – 2

Twitter: 1 – 2

Instagram: up to 30

Pinterest: We are not sure if hashtags help your posts to be seen more on this platform.so, let’s go with zero!

LinkedIn: 2 – 3

5. Use geo-location tagging

Also, geotagging can help you turn up in the feed of your target audience who are located in or around the targeted region.

6. Don’t use different hashtags on different platforms

Using the same hashtags across social media platforms will benefit you by allowing your audiences to find you easily across platforms. It will eventually have a cumulative impact on your social media marketing campaign across channels. It doesn’t make sense to use different hashtags to promote one event. In this way, you will reduce the reach of your post.

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