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Is Google Ads Worth It?

Google Ads is a contextual advertising service with a convenient and simple interface that provides many tools for creating effective advertisements. At the same time, it is suitable for all types of companies: both giant holdings and very small businesses.

If you are looking for a cost-effective way to promote your business in the market while staying in control of the audience you are reaching, Google Ads is a reliable bet. We can support this claim with some outstanding results from our customers, but, it is important to strictly monitor and manage any campaign to achieve positive results. This is a competitive and time-consuming method of advertising that requires more service than traditional advertising, but with a good marketing budget and with the right use, Google Ads can generate a great return on investment.

The total Google ads audience is more than a third of the total conversions. This makes Google ads an ideal advertising tool – you just need to correctly use its capabilities.

This technology of Internet marketing provides the right to advertise on the Google search results page in the “sponsored links” section, as well as on Google partner sites. The great advantage of Google Ads is the flexibility of the system: you can set a budget for a certain period, limit the display of an ad by geographical or time frames, change the keywords or content of the ad itself. Also, Google Ads operates on a pay-per-click system, that is, the customer pays only for every click on the ads. To make it clear, the advertiser pays only for those customers who are interested in his offer. 

If you want to use a scalable marketing strategy, then Google Ads is an excellent solution. With many of keywords available for bidding and new every day, you have an almost unlimited target audience. With millions of keywords, you can add new ones to your campaign to increase the traffic. Once you achieve a profitable pay-per-click campaign, you can always increase the daily expenses of your marketing campaign to get more clicks. Since keywords are ranked in the bidding system by paying more per click you significantly increase your ranking position. For example, If your current position on google search is 4, you can increase your average expenses and boost to the second stance. The higher your rating, the more clicks and more traffic you gonna experienced. Potentially, once you increase the bid for your keywords, you might attract as many visitors as you want or you can afford. If you want to use the advantage of Google Ads and generate traffic and profit, then you need to know how to create it correctly. 

How to Create an Effective Google Ads Campaign

Step 1. Registration.

First of all, what you need to do is to create an account on Google Ads – if you already use other Google services, you can link the account to a valid profile, otherwise, register it at any other email address.

Step 2. Target Audience.

Choosing an audience after registration, you need to log into your account and determine the target audience – choose the location, age, and gender of potential customers. The characteristics of the audience will be completely different for the cosmetic store and the martial arts club, so the second step is one of the most important factors of creating an effective marketing campaign.

Step 3. Budget.

Set the budget framework for the advertising campaign. And don’t forget that Google Ads advertising is for customers only. There is practically no bottom line for the budget – relatively speaking, if you are willing to pay only 10 clicks – you will only pay for them.

Step 4. Set up the CPC.

At this step, you need to determine the cost of each click. When setting “Automatic bidding” (the option recommended by Google Ads), the maximum cost-per-click is indicated, and the Google Ads system selects the minimum allowable cost-per-click for the ad to appear in the best position in each case. At the same time, the actual price for conversions will often be less than the maximum price.

Step 5. Creating a campaign.

To place ads through a Google Ads account, you must create at least one advertising campaign. The system allows you to choose the type of campaign – it determines where the ad will be displayed. Possible options: “Search Network only” (placement of ads on results pages in Google search network resources), “Display Network only” (this network includes sites with Google ad units, various applications, YouTube, Gmail, and others inventory) and Search Network and Display Network (both). The campaign subtype determines the available options and types of ads.

Step 6. Creating an advertisement.

The most creative part of the whole process is writing an advertisement that will attract the attention of potential customers. First of all, you need to write a headline (no more than 25 characters), briefly describe the offer (2 lines, no more than 35 characters each) and indicate the address of the web page that the user who clicks on the contextual ad will go to. You can change the text and title at any time and an unlimited number of times.

Step 7. Select keywords.

Now you need to select the keywords that users will see when they search Google. To simplify your selection, Google Ads offers a special keyword tool. With it, you can not only select the right words but also check their popularity, as well as find out the level of competition for the selected words among other advertisers. Choosing the right keywords is a very important part of Google advertising because the effectiveness of the campaign depends on them. To find the words that will “work”, you need to think like a client, that is, imagine what would you type in a search engine. Highly specialized terms increase the profitability of advertising but reduce the reach of the audience. General keywords allow more people to show an ad, but there is a risk that those who are not interested in your proposal will see it, consequently, it will be more expensive.

The Benefits of Google Ads

One of the best things about Google Ads is that the results are coming almost immediately. Once your campaign is approved, you can start getting traffic in minutes. Just enter the keywords you want to target, provide the maximum bid, and you are ready to go. Afterward, you just sit and watch the traffic that flowing to your website. This means that you can start getting first sales on the same day you started your Google Ads. Having received the results in a few minutes, you will be surprised why you ever spent money on something else. Compared to other digital marketing methods, such as SEO, this one doesn’t require to wait. Other marketing advertisement strategies may take months before you can take advantage, but not Google Ads. Besides, you do not need to agree to any contracts, which means that you will not have money associated with marketing. Instead, you can adjust your marketing expenses at any time by increasing or decreasing them. This not only gives you less reason to try but if you decide that this is not for you, you can easily stop your Google Ads and do not spend money anymore.

Google Ads has an amazing set of analytic data and charts built into its software. These statistics allow you to see how effective their campaigns are and whether they should make changes. Statistics cover all numbers from average CPC to ad position on the search engines and even the conversion rate. With all of this analytics on hand, it can help you to decide where to concentrate your main investments. Now, if you have a very high converting keywords, then it is probably best to increase your spending on them. You can try to start a new campaign with new keywords at any moment, but if you already have statistics that your campaign works successfully, don’t try to change something just keep improving it. Increase the daily expenses for your current campaign and you’ll be taken to a higher ad position, which in turn will give you more traffic. With so much Google Ads data available, you can easily provide evidence of whether Google Ads is worth to use or not. This is perfect for showing to any senior management or concerned accountants.

You can cancel your Google Ads campaign at any moment.

In general, one of the other pros of Google Ads is the ability to cancel it in case if your marketing campaign is not profitable. Compared to other methods, such as SEO and print marketing, often require companies to pay in front. This means that if you signed up a 6-month SEO contract and did not see any improvements after 3 months, you still must have to continue to pay. For some businesses, this might be a huge waste of money. However, with Google Ads, you can stop the campaign in seconds or even pause them if you would like to start it later. It provides you more flexibility and the ability to take full control of your finances. This means no contracts, no fixed conditions and a waste of money.

Cons of Google Ads

  1. Users tend to trust organic search more. Just imagine how many times have you clicked on a search ad? Especially nowadays promoted ads are everywhere. Studies show that users keeping away of advertised products and prefer organic search results more than promoted Google Ads.
  2. Clicks are getting more expensive. A few years ago you could buy clicks for a few cents, now you these prices are far away from reality. Mysteriously, regardless of the time of day, the cost-per-click seems extremely high and is constantly growing. These high-cost clicks are extremely harmful to small businesses. Besides, many entrepreneurs call Google the destroyer of small businesses.
  3. A lot of bans. Google bans everyone beginners, contextual advertising professionals, and of course the bad guys. Recently, this has become generally very common, when advertisers get a ban “just like that” (by mistake of the system). According to Google representatives, such a serious ban policy is associated with a large number of system crawls (those same bad guys). People advertise prohibited topics, indulge in coupons and do other dark things. As a result (again, according to Google), suffer ordinary advertisers. The solution that could help with this problem is associated with the introduction of a multi-level ban system. If any violations are small – they should be unbanned quickly and without consequences for the business. Accordingly, serious violations should be punished as it believes to be true Google (at the moment – this is a ban for life). But this opinion (and the suggestions of other advertisers) is quite difficult to convey to Google. Because the topic of bans has the highest classification in the company. And the opinions of Google users are unlikely to be listened to on this issue. At this moment it is the biggest problem in Google Ads.
  4. Long term of problem-solving. First of all, this drawback relates to the ban problem. If you have any simple situation, such as speeding up moderation, a theoretical question, crediting payments – as a rule, everything is decided in 1 day or maximum 2. But if you are solving the question about the ban (even for “just like that”) – expect a minimum of a weekly solution to the problem.

But in spite of all these cons, Google Ads is a great tool for any kind of business. With the right use, it can improve your results and bring you additional profit.

Create Your Google Ads with Dewzilla

If you are still hesitant to use Google Ads or not or don’t know how to launch your advertising campaign correctly – Dewzilla is here to help you. Our professionals will create and customize Google Ads for your business in the most effective way and consult you in any question.  

Contact us and we will provide you with all the details 


(447) 366-491-118 

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