mobile application development trends 2021
Mobile applications are taking over the digital market and if you want to have a breakthrough in your business, it’s best to promote a mobile application. However, if you want mobile app development growth, you need to get familiar with app market trends, mobile development technologies, and applications trends.
In this article, we’re going to talk about the future of mobile development and which direction you should market your brand to stay on app market trends. Mobile streaming, creating video content, engaging your audience for user-generated content, and mobile commerce are a few ways to market on new technology apps like TikTok and Instagram.
We’re also going to take a look at different types of mobile applications, the future of mobile development, and the process of developing a mobile application.
- What will be the top mobile app marketing trends in 2021?
- Mobile application development definition
- Different types of mobile app development
- Trends and the future of mobile development
- Process of mobile app development
- What is the most trending app for 2021?
What will be the top mobile app marketing trends in 2021?
Since smartphones, tablets, and mobile devices are taking over the market, mobile app development popularity is increasing right by their side. Lots of businesses can’t function without their mobile application and it has become an essential software creation for businesses to run and grow smoothly.
Due to this popularity, companies no matter what their industry and line of work are turning into mobile-friendly businesses and are trying to be one of the applications trends. Another goal is to convert their desktop users into mobile users.
Mobile application development is derived from traditional software development in many ways. But the final product of this software is aimed and designed towards the hardware of mobile devices. Mobile applications should use all the functions of a smartphone, which is more complex than it seems.
The screen is much smaller than the traditional desktop screens, and as you can already tell the hardware of mobile devices and desktop versions doesn’t match. which means that mobile applications must be designed to perform optimally
Mobile application development definition
The process of designing and developing software for mobile devices and digital assistants mainly for IOS and android is what we call mobile application development. There are several ways for the software to operate on the device, it can get downloaded from mobile app stores, it can be pre-installed on the device, or it can be reachable through a mobile web browser.
There are multiple programming languages that are used commonly in mobile application development: HTML5, Swift, Java, etc. The main thing about mobile application development is writing code for wireless devices that are handheld.
Mobile application development is showing incredible growth, almost every industry like telecommunication, health, and insurance, government, retail, etc is on board with developing software for mobile devices since it’s convenient for users, saves a lot of time and money, and instant access to required information. The fact you can instantly use this software if you’re connected to the internet is the main reason mobile application development has gained such popularity. Mobile applications are the market and in order for businesses to remain in the minds of users and succeed they need to use technologies for mobile app development and stay on the app market trends. Mobile apps can bring convenience for customers, employees, and business partners.
With this competitive market and every business trying to be the future of mobile development, developing a mobile application can seem overwhelming, but once you know what type of app you’re going for you can take further steps on this matter.
Different types of mobile app development
As we mentioned earlier, mobile devices are an inseparable part of our daily lives nowadays and considering that mobile application development is increasing every day and the demand for new applications is rapidly growing as well.
We’re all familiar with operating system platforms such as android, and IOS. However, most of us don’t have any idea about the technology platforms that developers and designers use during the process of creating and developing the applications.
When businesses hand their application development to developers, they probably want to know what kind of application they’re receiving.
So there are three main types of mobile application development: native, hybrid, and web. In the following, we’re going to take a look at the abilities and meaning of each of these terms and how businesses choose the most suitable option for their business goals.
We’re aware that in the process of software development for desktops, there are various programming languages that can be used. In mobile application development, it’s the same, as we mentioned, the most popular operating systems are IOS and android, and these platforms have standardized different types of applications for developers. As we pointed above, The variety of mobile applications has been narrowed down to three types that we’re going to talk about as we go on:
So the first type of application we’re going to talk about is native application development. In native app development, the application is specially developed for a specific operating system like android and IOS. This means that you can develop native IOS applications or native android applications, and any other operating system or devices. This also means that since you are developing it for a specific operating system you can’t mix and match the app. Meaning that you can’t install an android native application on an IOS device or the other way around, you also can’t expect that your IOS application to be usable on a windows phone.
In native mobile application development programmers have the opportunity to use various programming languages through the development process and coding. Let’s take a look at some possible programming languages for mobile app development: Python, Swift, React, C++, Java, Objective-C, and Kotlin are some of the main programming languages through the process.
As we mentioned, native development focuses on one platform only. Due to this reason, native applications have the superiority of being more reliable when it comes to app performance, and also they can be faster. You can say that they offer more efficiency when it comes to device resources. Since the UI of native mobile applications is native as well, it offers users an optimized user experience. Also, the native applications are connected directly to the device’s hardware so they can have good access to device functions, like calendar, Bluetooth, contacts, camera roll, etc.
The second type of mobile application development is hybrid app development. Hybrid applications are considered web apps that have visual similarities to native apps and also users feel like they’re using a native app. They’re in fact web applications that might offer fast performance and sometimes offline performance, have an icon on the device’s home screen, and provide responsive design.
There are some technologies that programmers use when creating hybrid applications and it’s safe to say that they’re the perfect mix of both native apps and web technologies. There are also a variety of languages that are used for hybrid application coding, such as HTML5, Swift, ObjectiveC, Iconic, etc.
Compared to native app development, developing hybrid applications is noticeably cheaper and faster, in some cases, a hybrid application can be considered the sketch and the minimum viable product of a native app to see if it’s going to work or not. Another advantage of hybrid applications is for countries with slower internet connections since these applications load quickly and provide users with a consistent user experience. There’s also one more advantage to hybrid applications: less coding. Yes, in hybrid application development, programmers and developers don’t have to write a lot of code since they can use a single code base and avoid trouble.
However, there’s a downside to hybrid application development as well, compared to native applications, a hybrid application might not be able to offer high speed and power that are the main advantages of native apps.
Last but not least, are web applications. If you want to have access to web applications you’re going to need to use a web browser on your smartphone. Web applications behave the same as native applications. For using web applications you don’t have to download the code and install it on your device. Web applications are in fact websites that are responsive and can adapt their user interface to the device of their user. However, you might have encountered the option of actually installing a web application that means bookmarking the website on the device you’re using. There’s a type of web application that’s called progressive web application and it operates on a browser.
Since web applications are considered web-based, there isn’t any need for adapting to operating systems and platforms which are cost-effective. And there’s no downloading process as well, native applications take space and storage of your device but you don’t have that problem with web apps. This advantage makes web apps easier to maintain, and if there’s any update you can stream it online through the browsers and users don’t have to get the update from the app stores.
However, web apps have complete dependence on the device’s browser, meaning that you have to adjust your features with every browser or they might not be operable for some browsers.
Trends and the future of mobile development
As we’ve mentioned before, the mobile application market is a trending market, and mobile app development growth is unavoidable. Throughout these years, the development market has grown out of just being humanity’s tech advancements. In addition to that, when it comes to mobile marketing trends we also need to take a look at the lifestyle change that mobile devices have brought to our environment.
The technologies for mobile app development and the future of mobile development are experiencing a huge boost in this era. Therefore, in the following, we’re going to take a look at some possible applications trends and new technology apps:
Consider platform shifts
Adaption is a crucial matter when it comes to mobile marketing and you need to be prepared for new technology apps.
Solely relying on recognized marketing channels like Google and Facebook will decrease your mobile app development growth therefore, you need to keep an open mind about other marketing channels.
In mobile marketing, there’s always the rapid change of app market trends and platforms, just like the mobile app development growth of TikTok. Even the fact that the app was banned for some time in the US didn’t affect its consumption rates.
Your brand needs to get on board with the application trends like TikTok. A good example of brand adaption to this application is RedBull. They have come up with their branded hashtag, they do videos and reach their audience by creating content on this application. So utilizing your brand with the content that matches the application’s trends is the best way to interact with consumers nowadays. The result of this platform shifting and adaptation is new audience and brand awareness and ideally, it’s best to do it before your competitors do it.
Even though social commerce and e-commerce aren’t new to the table, the improvement of their segment aka mobile commerce has been shocking. During the pandemic, mobile commerce made huge progress, and the time users spent on Android shopping applications was increased by 30%. Mobile commerce can be the future of mobile development and it’s going to stay on app market trends. Online shopping via mobile applications has become a habit of people all around the world and it’s not going anywhere.
In addition to the functioning shopping experience, brands need to be aware of their customer’s habits, based on the data they’re receiving. Having an app has become an inseparable part of online shopping and users expect an application from businesses. They also expect the applications to offer them based on their interests and notify them of sales.
Another key point about mobile commerce is that brands can advertise on social media and users can jump on their application within a few taps. Shoppable ads are what users prefer and seeing video ads works for them and you can do these on almost any platform, from youtube to Instagram, etc.
Mobile streaming has gained popularity, streaming isn’t bound to big screens anymore. You can watch everything on your smartphone nowadays, Netflix, youtube, Twitch, and the list goes on.
The mobile streaming hours have increased by 40%.
In some cases, applications like TikTok or Snapchat are considered streaming services. Since they offer short-form video content which includes them as competitors for streaming platforms. This growth of mobile streaming also brought up advertising opportunities. For instance, consider advertisement on twitch, brands can advertise by donations, participating in chats, subscribing to channels, do online events, etc. however, ads aren’t allowed on every streaming application but the ones that do, work like charm since this gives the brands the opportunity of targeting options and analysis.
Video content creation
Video content has its popularity and has kept this popularity on mobile phones as well. The most traffic of mobile devices has been on video content and its growth has been predicted as well. Video content engages the users and gains their full attention and users pay more attention to video content than other types of content. That’s why brands need to adapt their content strategy into video content creation as well as video advertising. However, your videos must be short, strong, and relevant to your audience.
In video advertising, the platforms you choose have significant importance. Using social media will play a huge role in your video content’s success. Most of today’s applications trends are video-based and most of them are offering visual content. Creative production is also a key point when it comes to video content.
With this expanded usage of mobile applications, a user is targeted for different ads on every platform they’re using, in order for your marketing strategy to succeed you need to do something that makes stand out and grab the user’s attention. The best way to do that is by personalization and statistics show that it can increase your ad’s efficiency by 30%.
But for this personalization to occur, you’re going to need data. User data will help your brand to create targeted content. By analyzing user data you can learn about your user’s preferences. And after identifying your consumer’s needs you can provide better content. Getting user feedback is another key point for gathering data to create personalized content.
user-generated content is the content that users create with any mention of brand names or anything brand-related. User-generated content has been a marketing trend for a long time now and it seems like it’s going to stick around. Since user-generated content is very interactive and authentic other users will find them reliable and trustworthy which leads to increased engagement rates.
The future of user-generated content is video content creation and the most crucial aspect is to get users to participate in this matter. As you’ve seen, creating online challenges has been a successful attempt at participation.
Mobile influencers are the paid version of user-generated content. Even Though it might not seem as reliable as user-generated content, using mobile influencers has its advantages. For instance, every influencer has a fan base. The main thing to consider when using mobile influencers is to choose the right influencer who is relevant to your target users, professional, and uses the same platform that your audience is using. In addition to that, you need to be aware of influencer marketing trends.
For instance, micro and nano influencers are a trend now. According to statistics, micro-influencers have the highest engagement rates on Instagram which their personal contact with users makes them influential. Additionally, video content is another factor that makes them influential.
The 5G network system is currently developing around the globe. The connection between network speed and mobile marketing might not seem like a big deal at the first glance, however, since users aspire to have more interactive experiences they don’t want to be disturbed by the internet connection. With 5G brands can deliver data-heavy experiences to their users. 5G can provide better experiences within HD augmented realities, HD virtual realities, high-speed data delivery, 4K video streaming. 5G also provides marketers with better targeting options since more devices will have access to high-speed internet which leads to more data and the demand for marketers will go up.
Process of mobile app development
So far, we know what mobile application is, we are familiar with the main types of mobile application development, but what’s next? This question might occur to you: what are the steps of creating a mobile app? Here we’re going to take a brief look at the whole process of mobile app development.
Many companies and businesses are trying to go along with mobile applications trends but aren’t aware of the right steps of developing an app that runs successfully or technologies for mobile app development.
Mobile app development growth is possible for companies even in this competitive era, only if it is supported by a precisely maintained development process for mobile applications. Developing a successful app has some key points that make it an effective development process, if you go through these phases your project’s size shouldn’t be an issue for it to be a smooth development process.
Come up with strategies
Having multiple strategies is the first step of any well-planned project. This contains mobile app development projects as well. In mobile app development, you’re going to start with defining a strategy for your project just so you can turn your confirmed app idea into an actual successful application. You can also decide most of this step when you’re deciding on your overall corporate mobility strategy.
Every application serves a different goal from another, due to this reason there are still application-specific implications for the mobility strategy that you should keep in mind and decide on when you’re still in the development process.
As we mentioned above, there are still some factors to decide on when you’re still in the development process, the first factor is to find who your users are, identifying your app users from the beginning makes a huge difference. Another factor is to keep an eye on your competition, research what your competition is up to. The next factor is determining the objectives of your app, and deciding on your goals. And the final factor to decide on is choosing the right platform for your application.
The average cost of creating an application is around $ 150,000 and $ 200,000, the process of development takes about 4 to 6 months. The good thing about choosing a strategy is that you’ll have a more clear vision of your idea.
Analysis and plan ahead
We’re at the second step of the development process. In this step, your application idea becomes more solid and takes shape, and becomes a concrete project. Your planning and analyzing process begin with defining the actual use of the application and recording detailed functional requirements.
The next phase after realizing what your application needs, is creating a roadmap for the product. The roadmap creation also contains the prioritizing process for the application requirements and grouping these requirements into achievable goals with timing.
In addition, if there are any budgeting, timing, or resources issues you should start to define the app’s minimum viable product and prioritize it for the first deployment.
In this step, you also need to identify the skills your application development requires, for instance, the technology stack that operating platforms such as android and IOS use, are going to be different. So if you are considering the creation of a multi-platform mobile application you’re going to be needing both IOS and Android developers.
The next step in the planning process is the name of the application if you haven’t already chosen one. Just like website domain names, your application’s name needs to be unique on any platform. So the best thing to do here is research. You need to research application names in all the possible app stores so that you can have a unique and new application name.
Pay attention to UX/UI
So, the main goal of application design is to provide smooth and effortless user experiences with a refined look. So what’s a successful application? The success of an application depends on the user’s adoption of the app and whether they can use all the features at their best performance or not. Just like desktop, the main purpose of UI/UX design is to create the app’s user experience in a way that your app becomes easier to use, intuitive, and interactive. To motivate your app’s users you need an intuitive user experience.
We’re at the first step of the application design process, in this step we need to identify and determine the data that we’re going to show to our users within the application. The data that our application is going to collect from the users, and see how users might interact with the final version of the developed application, and how the users are going to be using your product from start to finish.
The process is a little different when it comes to companies, when a company tries to develop an application it has users with different levels of permissions and roles and you need to make sure that these pieces of information will be included in the application’s information architecture. You’re also going to need workflow diagrams. Workflow diagrams will help with identifying every single possible interaction that a user might have with the application you’re developing and it also helps identify any possible issue that might occur to users when using the app’s navigation.
Most mobile application designers start their designing process with a couple of sketches just like any other designer. In mobile application development, the wireframes are considered digital sketches. So what are wireframes? Wireframes are conceptual designs, and we also know these as low-fidelity mockups. The primary goal of wireframes is to give the functional requirements of your application a visual structure.
Wireframes aren’t really about the color scheme or the style, however, they are about aesthetics and usability. Wireframes offer a fast and cost-effective approach for the application’s layouts and reviewing them. A factor to consider when designing wireframes is the specific design of the device. No matter what platform is designed for, wireframes must offer intuitive and device-specific user experiences.
App’s design strategy
By app’s design strategy, we mean the application’s style guide. The style guides are living documents that actually document every detail about your application’s design standards from the branding rules to navigation symbols. These style guides contain important info, such as the text family your application is going to use, the color scheme of your application, the appearance of your corporate brand in the application’s design, etc.
Style guides contribute to the design strategy of your application and some benefits come from an early establishment of a style guide. Taking this step in the mobile development process will have a direct effect on the productivity of your mobile app developers. In addition, going through a style guide helps to maintain consistency in the appearance of your application.
Also, it’s important to go through your platforms design guidelines, for instance, if you’re developing an app for Android you must go through google’s design guidelines and if your app is meant IOS you should read Apple’s app design guidelines
Don’t forget mockups
Mockups are also known as high-fidelity designs. Mockups are the final version of the application’s visual design process. So how are mockups created? Mockups are made by applying your application’s style guide to your wireframes. When the design process of the application is over, the main changes and updates are usually from the information architecture and workflow. The main tool for creating high-quality mockups in Adobe photoshop.
Some tools can turn your mockups into prototypes, for instance, Figma and Invision are some of these tools. The main purpose of creating a prototype for your application’s design is to simulate the final application’s workflow and user experience for users.
Even though creating prototypes can take the time it’s a worthy step to take in application design. With Prototyping, you can test your application’s functionality and design before launching your app. Also, with prototypes, you can identify any required change that can improve your application’s functionality.
In some cases, developers prefer prototyping in the wireframe stage. This kind of testing is commonly used for apps that the functional requirements are not well thought out or they need to determine the app’s functionality with a target audience.
The development process
Every mobile application development project uses mobile development technologies and has some core parts in its creation. A normal mobile application is most likely made of the mobile backend, frontend, and API.
The backend or server technology contains the server-side necessary objects and database for the mobile application’s supporting functions. When developers use backend platforms that already exist they will do the needed modifications to reach their purpose mobile application functionality.
API is also known as an application programming interface that is used as a communication method between the backend servers, database, and the application.
The mobile application frontend is a native application that the final users are going to use. If an application is going to provide features with an offline approach the application can use the local data store. Almost any programming language is going to work for your backend and for native apps you are going to choose a technology stack for each platform. Mobile development technology advancement is much faster than new versions of mobile platforms.
The testing process
Testing is crucial for a secure, stable, and usable application. The best way of QA testing is to prepare and design test cases in a way that they check all of your app’s aspects. Test cases are the most important element of the testing process. These cases are used to run test steps, record test results to assess software quality, and track fixes for retesting. There are many other testing steps to go through but we’re gonna take a look at the basic testing approaches.
When your application designers finish off the application’s user experience it’s crucial to make sure it matches the final implementation of the app. The first impression your users are going to have with your application is within your application’s workflow, visual aspects, and interactivity. In the user experience testing, you need to make sure about the color scheme, matching fonts, style, the design of your app’s icon, etc. you need to make sure that your app is going to match the guidelines that we’ve talked about earlier.
Your application needs to be functional in order to succeed. It’s not an easy task to predict every user’s interaction with your app. You need to test your application’s functionality with as many users as you can to be prepared with as many usage scenarios possible. The possibility of finding bugs when different users interact with your app is high since every user has a different approach. The main goal of this testing is to ensure the full functionality of your app’s features.
Launch and support
If your application is a native one, it needs to get submitted on app stores. the Apple app store for iOS apps, and Google Play for Android apps. You need the following metadata to publish an application on the App Store: App store screenshots, Category, keywords, Description, Icon.
It’s best to encourage your users to leave feedback for your application to your company. Quick end-user support and frequent application patching with enhancements are critical to maintaining user interest.
What is the most trending app for 2021?
All of the successful application trends share a common aspect that makes them the future of mobile development, they use mobile development technologies to solve user’s problems. And this will attract a specific target audience that has that specific problem.
Mobile application development is helping companies to stay relevant to the market with technologies for mobile app development, showing constant growth, and having demands.
In the following, let’s go over some of the most downloaded applications:
Instagram is one of the top and largest applications in the world and it has around 1.5 billion users. The most engaging factor of Instagram is that it offers convenient use of visual content in the forms of images and videos. Instagram was introduced in 2010 and Facebook bought Instagram in 2012.
Instagram is popular among the younger generations which makes it an amazing opportunity for marketers to advertise and target the younger generation.
Instagram is free of charge. so it’s popular among users, and it’s available for popular platforms such as IOS and Android. There are few reasons for this huge number of users, and one of them is it provides in-app editing features, another reason is the Instagram stories that will disappear within 24 hours. Instagram also gives businesses the opportunity to sell in-app. This way brands and consumers can find the right fit.
Another popular app among users is amazon. Amazon offers e-commerce, cloud computing, streaming, and the list goes on and on. User experience matters the most for amazon, and it makes it easier for users to purchase, give their feedback, and in some cases return the product all around the world.
Amazon is free, and it’s also available for both android and IOS users. Amazon also offers a scanner feature that users can scan an item’s barcode instantly and compare prices. Amazon’s return policy is another reason users engage with it. Users can simply choose the products they want to return and do the whole process through the application. And in some locations, some users can bring the returning items to a retail department that’s partnered with amazon and takes care of the shipping process. Amazon also has a buy now feature that users can use and purchase the item with one click.
Uber is one of the ride-sharing services on demand, which has over 103 million riders with drivers in more than 70 countries. There is lots of competition for uber these days but it has some qualities that make it outstanding. They are also heavily represented in most countries of the world. Uber owns its success to be the first one in this line of application development, however, the app itself has a great user experience.
Uber is available for android and IOS devices and consumers pay per ride. It also has great navigation and works well with google maps which allows users to specify their location, also the payment can be done with cash as well as credit cards. Another good point is that riders know their traveling prices beforehand.
The main purpose of developing TikTok is to create short video content. Users engage with TikTok and it’s an interactive application that the younger generation seems to enjoy. There are few factors that make TikTok popular, and the most important one is its algorithm. The algorithm detects what users want to watch and navigates relevant videos to users. Tiktok also offers automatic filters for users to look instantly good on camera which adds to their engagement rates. Tiktok also has a feature that users can use to duet with other users and collaborate with each other.
The Netflix application is an on-demand application for video streaming. Netflix is available for all devices including smartphones. Netflix has a huge inventory of movies and shows containing a variety of genres and most users prefer it over other streaming platforms.
It’s available for android and IOS and users pay for it by subscription. Netflix has a great suggestion algorithm based on user Netflix personalized data which keeps users engaged. Netflix also provides offline streaming for shows and content that users download, this way users can watch their favorite content somewhere out of service. Another feature of Netflix is parental control which allows parents to monitor the content their child downloads on the family account.
Without any doubt, youtube is the most popular video platform. It offers original and entertaining content to users and helps creators to share their work. Youtube is a free platform however, it has the option of purchasing an ad-free account. Both android and IOS users can install youtube on their devices. The caption buttons on youtube videos are easy to access, and youtube offers video chapters that allow content creators to break their videos into chapters which makes it able for viewers to jump to the chapter they need. Youtube also provides a subscription button feature and this way users can subscribe to their favorite channels.
Airbnb is a great application for travelers. This application connects hosts to travelers. The application works for IOS and android devices and the payment is per booking.
The filtering feature of Airbnb works magically and makes it easy for users to find what they need based on their budget. Also, all the payments can be done through the app, even the incidental ones.
Spotify is a great app in the music streaming world. It pays attention to user experience and constantly improves the streaming quality and the application’s design. It’s available for android and IOS and it has a free version that is supported by advertisements but users can purchase a premium account to get an ad-free experience.
Spotify has an offline streaming option that allows premium users to download music and listen without an internet connection. It also makes it possible for users to share playlists and discover new music. Another high-quality feature that Spotify offers is its made-for-you playlists that match the user’s taste.
You can use dropbox on multiple devices and offer reliable cloud storage with a good design. It’s best for teamwork and you can easily share files with other users and upload your files with no trouble. You can install Dropbox on your android or IOS device and you enjoy the free version. Dropbox also offers a premium version that adds to its features and gives you more storage. There isn’t any limit on the file size that you need to upload and it offers easy integration. The sharing features are secure and you can share what you need through secure links with other people.
Whatsapp was created in 2009 and was purchased by Facebook in 2014. It’s a popular messaging application worldwide and you can make phone calls, video calls, etc by having access to the internet. Whatsapp is free and it’s available for android and IOS. It makes it possible to share their live location with others and has no limit for voice messages, additionally, it’s a secure application and keeps users’ data safe.
Mobile app company
So far we’ve learned about the definition of mobile application development and took a look at different types of mobile application development. Your brand without a doubt needs its mobile presence, but how do you know what type of mobile application suits your purpose the best? You need professionals for these kinds of questions, you need to know how to find a mobile application company to guide your brand through these decisions. It means you can ask us for help
We’re experiencing constant mobile app development growth and see new technology apps every day. With this rapid growth of mobile usage, your brand should make a mobile appearance since it engages users and raises satisfaction rates of their user experience.
With this competitive market, the best thing to do for your business is to stay one step ahead of your competition and satisfy your consumer’s demands by offering them a creative application that is innovative and try to keep up with app market trends by using the correct technologies for mobile app development.