8 Sales Funnel Stages to Build Successful Sales Funnel
Every business that is somehow related to sales (products or services) must have sales funnel to turn out their website visitors into paying clients.
The main goal of the sales funnel is to move consumers from one stage to another until they are ready to make a purchase. Every next stage of sales funnels is getting consumers closer to the purchase of the product or service. So it is highly important to know the stages of a sales funnel and how to complete them right.
Before we get through each stage of the sales funnel, let us clarify what is sales funnel and how it works. A sales funnel is a sequence of steps that a potential customer goes through, from brand recognition to the final conversion. With proper construction, digital marketing funnel increases the number of potential customers, visibility among potential clients and the total income from your business. That’s a perfect fit for any business, cause digital marketing funnel not only attracting leads but turning them into repeat customers and fans of your brand. A sales funnel works as a watering can on the top of which are a lot of water but just a small amount flowing out. The same is here, at the beginning there is a big number of cold traffic, but only a small amount will get to the end of the procedure – purchase. There are 4 main stages of the sales funnel.
- Attention – the consumer learns about a new product through advertising, recommendations of friends, social networks or in any other way.
- Interest – after meeting with a new product or service, the consumer has a conscious interest in the product.
- Decision – at this stage, the interest of the product passes into a desire to own it.
- Action – the desire is turning into an active action – the decision to purchase and the fact of purchase.
However, we have determined 8 of them, which are more detailed describing what you need to do to launch a more effective sales funnel. Now, let’s move on to each specific stage of the sales funnel.
Stage 1. Working on the Proposals
This is the preparatory stage at which you are working out your product and service as much as possible, as well as formulate your USP – a unique selling proposition. In a unique selling proposition, you must clearly state what exactly you are offering (describe your services or products), what benefits the buyer will receive and how you differ from your competitors. Keep in mind, that words just like “We have the best prices, high quality, and short deadlines” not working anymore, everybody wants more specifics.
Some specifics examples by prices:
- Our products worth their prices. If you will find a cheaper price for that product we will provide you with a 50% off discount!
- 10 first buyers will get a 20% discount. (Customer will never know which number he is, but he must always find himself in that list);
- Purchase this weekend and get 10% off.
- We will deliver our items directly to your office within an hour after ordering;
- If you have not received the goods within the agreed period, we will reduce 1 dollar per each minute of waiting.
- If the quality of your bag will not satisfy you, we will change your bag or give your money back!
- If your product will be damaged while transportation, we will buy you a new one! (if you are doing a delivery service).
Stage 2. Generate a Cold Traffic
Cold traffic is a term for a potential circle of possible customers. This concept is often referred specifically to network marketing, but it is quite correct to apply it to trading in general. Ultimately, profit depends on the number of cold contacts: the wider the circle of potential buyers, the greater the likelihood of a transaction. Getting contacts is also a science, as well as competent work with the proposal. You might find your potential customers in the thematic forums, social networks or even in real life, but you should always pay attention to the following points:
- The communication style of the seller;
- Ways of reaching out the consumers;
- Politeness and literacy;
The methods of real communication can be also used in the Internet space: if you know how to build relationships in the “real world”, then it will be even easier on the network. A real smile, of course, could not be replaced by emojis, but the general style of negotiating or building a presentation on a website should always be friendly and easy.
Stag 3. Engagement the Interest
The next stage of the sales funnel is to take a potential client who doesn’t know about your business, service or brand, and acquaints him with what you offer. This is done in several ways; advertising on social networks or sites that your target client can visit; sponsorship of local events; and conversation campaigns or branding campaigns are all common ways to introduce someone to your brand. Here are some of the common tools used to create awareness of your brand, that might help you to involve your consumers deeper in your sales funnel:
- Email list – Collection of the email addresses of your customers and potential customers, which you will try to involve to your digital marketing funnel;
- Email service provider – is a software or company that collects your email list in one place so then you can send emails to all or parts of your email list at the same time;
- Landing page – also known as the consent page, the compressed page, or the engagement page, is the page where people land on when they first learn about your business through advertising or promotions; this is one web page that usually offers a free tool, guide or resource (lead magnet) in exchange for an email address;
- Lead magnet or freebie: A lead magnet is a piece of information that is rich in value and which you offer visitors for free in exchange for their email address.
Stage 4. The Process of Persuasion
The main stage of the sales funnel is to get consumers to your landing page and then entice them to sign up for your lead magnet. This turns the potential customer’s interest in your business into a qualified lead. The middle of the funnel closes the gap between the initial introduction and the phase of curiosity. Tools, which are used to encourage action in the middle of the funnel:
- Email sequences – are simply a series of emails that are sent to your customers automatically according to your criteria.
- Advertising. This includes advertising on social networks or sites that your potential customers frequently visit.
- Behavior Tracking Tools: These are tools like FreshMarketer that let you know if your new customer has downloaded your freebie or opened any of your emails.
Stage 5. Work with Objections
The ability to work with objections is another tool that has been successfully applied to any industry. The seller determines what objections he can hear from the interlocutor and prepares answers to them in advance. Therefore, you must neutralize all of your fears and doubts by persuading a person to purchase a product or service. It is better to do this gently and unobtrusively, although in some cases aggressive methods might work as well. In modern marketing, belief is based on indirect methods. Having made a purchase, the buyer believes that it was his conscious choice, however, the acquisition was the result of a complex psycho-emotional process, which was led by the seller.
Stage 6. Closing a Deal
At this stage of the sales funnel, a potential customer decides to do business with you (purchase the products or services). This is called sales conversion. In most cases, conversions are how you measure the success of the sales funnel. Useful conversion tools, which can be used at the bottom of the funnel:
- Optimizing those within your funnel will be key to the continued success of your marketing funnel, and a tool like Freshmarketer can help;
- Heat mapping tool: A heat mapping tool will create a virtual map of visitors based on where they spend time on your landing page; take a look at tools like Optimizely or Hotjar;
- A/B testing tools: A/B testing tools allow you to see which elements on the landing page are converted best; these elements can be text, image or freebie itself; a tool like Crazy Egg can help you do A/B testing and decide what you can change to get a better results.
Stage 7. Results Analysis
The higher the percentage ratio of the number of purchases/number of offers, the more productive the work of the sales funnel. You can analyze the results at any stage of the funnel. Ideally, there should not be any sharp jumps in indicators. The number of participants in the chain: offers – cold contacts – interested parties – contacting customers – purchases, of course, should be decreases as you move towards, but the output should necessarily be the overall conversion rate of the funnel.
Stage 8. Increase the Conversion
You can increase the conversion, that is, make real buyers from interested parties, in different ways. The following options may help you to optimize your sales funnel and increase the profitability of your company:
- Personalization (clarification of the client’s data and addressing him specifically);
- Online consultation. It is always good to have technical support, that can provide any consultation or help to find an answer to the customers’ questions. If you are working by yourself, of course, it is impossible to be 24/7 online, in this case just leave your contacts or special field where a customer can ask you any questions;
- Offer free delivery of goods, but do it smartly (you might suggest free delivery in your city or use cheap service, that will not affect your profit);
- Add a function that will automatically transfer a selected item to the basket (the customer could be ready to make a purchase, but without a proper and easy way to make a purchase, he can change his mind and refuse to buy it);
- Contact after the purchase. After the customer made a purchase, contact him (you can send him an email, but it is better to call him) to clarify all the details and make him feel like you care about him, so next time he will but your products/services.
Speaking about the conversion in an e-commerce business, it is worth to note that an increase in the number of visitors to a website does not always mean an increase in conversion. The cost of attracting visitors can exceed the final profit from the sales funnel. Another option is to increase exclusively to the target audience. For example, if you are selling expensive cars, then young people under 25 are unlikely to be interested in such a product, so your audience is wealthy men from 30. If the methods of attraction are ineffective, you should consider optimizing them. So, what you need to do is customize your ads correctly. It is also worth taking care of writing good advertising texts. If you don’t know how to do it properly or struggling with some problems, that not allow you to be much profitable, we are here to help you.
Set up your sales funnel with Dewzilla
Our experts have strong experience with the sales funnel. They know how to attract the target audience to get the most effective result. Each dime is valued, so it’s better to pay once and don’t lose any flow that bypassing you. Our professionals will go with you through each stage of your sales funnel and optimize it in the best way.
Contact us and we will provide you with all the details