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ultimate guide to shopify seo

Sopify SEO Guide for Online Store

Shopify is a standalone solution, which means that your store can be ready in minutes since there is no additional software to install. It does not have a free plan, but prices are still affordable.

The platform offers an attractive design, payment gateways, product options, marketing functions, SEO, various extensions, and additions to further expand and improve your online store.

There are many multi-functional e-commerce platforms, each of which has its strengths. One of the most popular solutions is Shopify.

In this article, we will tell you about SEO for an online store for beginners and deal with basics such as keywords, site structure, and SEO on-site pages.

seo on shopify steps


SEO is a set of measures and works to improve the site for the growth of organic traffic from search engines. When you search for something on Google, you will see the results.

Search engine optimization of an online store means actions aimed at ensuring that product pages appear in the top search engine results.

The higher the number of your page on which the site’s results are located, the less organic traffic will be.

As a result of a study conducted by the advertising company Chitika in 2013, it turned out that only 4.8% of users go to the second page of the search engine. Until the third – only 1.1%.

Your score on the first page also matters. In the same study, it was found that the first delivery result occupies an average of 32.5% of the traffic. The second result attracts 17.6% of users. The sixth result in search results receives an average of less than 5% of traffic.

Does Shopify have built-in SEO?

SEO is incorporated into Shopify online stores, and there are options to assist you to improve your content. Some SEO is handled automatically: auto-generated canonical tags are added to pages to avoid duplicate material from showing up in search results, your website’s sitemap.xml and robots.txt files are produced automatically, and themes generate title tags that contain your shop name automatically.

Social media connection and sharing capabilities are also necessary for themes to make it easier to advertise your shop.

So, yes. Shopify does include built-in SEO and utilizing that helps you to improve your rank.

How to SEO my Shopify store

Are you seeking a Shopify SEO approach to help you increase your store’s conversion rates?

Sure, it’s critical to select an eCommerce platform that suits your needs, but what happens once you’ve created your site and opened it for business? What strategy will you use to reach out to potential customers? How would you persuade them to shop with you rather than your rival companies?

how to seo on shopify
how to seo on shopify?

Shopify offers several SEO-friendly options out of the package, but there’s still a lot more you can do to improve your search engine results. While keywords are important in SEO, getting your site to rank better requires more than merely distributing keywords throughout your content.

We’ll coach you through several critical stages to practice SEO for your Shopify store and rank #1 in 2020 in our Shopify SEO guide:

Employ the right keywords

Internet search engines such as Google use the content on your page to decide what keys to rank the page and how high your page should be ranked for each key

Therefore, if you have a brief description on the product page, Google will have nothing to work with. Therefore, try to create detailed and long descriptions to help the search engine more efficiently process your pages.

If you have a huge catalog of products, focus on the most popular products or those that are ranked at the bottom of the first search page or the top of the second.

The longer your descriptions, the more accurately Google will evaluate your page. Moreover, in long descriptions, you can insert more keys.

When you work with the Google autocomplete function, you start typing in the search, it shows you possible queries. At the bottom of the page, you also see additional search options related to what you entered in the query.

LSI keys

LSI keys are any keywords that appear in the search results along with a given keyword because they have the same meaning. They can be found using the Google Keyword Planner or other tools. You can also try running the keyword through the scheduler to get an idea of the LSI keys.

If you have traffic from the main keyword, you can also insert similar searches on the first page.

When you begin the SEO promotion of an online store, you first need to identify the valuable keywords that potential customers are looking for. You can do this with keyword research, google suggestions, and other elements highlighted below:

Semrush keyword research tool 

If you have $ 100 for a monthly subscription to SEMRush, then SEMRush is what you need. This will make your keyword list better.

For example, you are competing with the online store of T-shirts BustedTees. All you have to do is enter the domain into the keyword research tool and select “Organic Research” in the left menu. Scrolling down, you will see all the keywords by which the site belongs to the categories. You can also switch to “Competitors” and get a report about them. This will give you a large list of sites similar to this or any other website that you have visited.

You can also use Gap Analysis to see which keywords all of these competitive sites belong to. Pay attention to details and make sure that you select “Unique Keywords”.

Thus, you get a list of your competitor’s keywords.

Factors to be considered 

After all the turns, you will get a pretty long list of keywords. The list should be narrowed and focus on those words that matter. Let’s start with the key factors: 


The higher the frequency of search queries, the more potential traffic you have on the site. SEMRush can provide you with voluminous data, but the Google Keyword Planner tool, which is free, can also do it. However, the free version has limited private user information for advertisers who have not created or launched a campaign. Such users see the frequency of requests in certain numerical ranges.


The lower the competition for a keyword, the more likely it is that you can be ranked by this key. You can use the SEMRush tool again to check the relationship between competition and keywords. In short, you need keys with high frequency and low competition. Of the free tools, MozBar can help you.


This is a very important factor in the ranking, which is often neglected. Get keywords that fit your product.


You need to use keywords that indicate the commercial purpose of the site. In addition, you can determine the goal by simply looking at the keyword.

Choose the right links 

Search engines utilize backlinks to assess how well your site is regarded by the general public. Consider it SEO’s version of word-of-mouth. It’s an off-page SEO approach that focuses on developing your validity and reliability. Backlinks are really important for SEO.

When another website connects to your e-Commerce site, Google and other search engines recognize you as a valuable resource.

Every backlink is seen by Google as a signal that you are respectable, high-quality, and trustworthy, and as a consequence, you are ranked higher as a result.

The goal is to make sure you’re obtaining connections from high-quality, niche-relevant websites.

Here are some pointers to acquire links to your store: 

Link to suppliers and manufacturer

If you sell items produced or supplied by well-known firms, they may have a policy that only approved sellers are given a connection. Send them an email to see if they’ll connect to your shop.

Voices from the Industry and Influencers

To produce both links and content, reach out to industry experts and influencers for encounters.


It’s possible that you’ve previously been referenced in numerous places but haven’t been linked to. You may look for these mentions on Then write them an email requesting that they include a link to your site in their mention.

Expired Links

This necessitates a little investigative effort to find broken connections for items identical to yours. Once you’ve found one, contact the owner of the site that contains the broken link and request that they link to your site instead. Because broken links are detrimental to SEO, this is a win-win situation for both parties: they get to fix a broken link, and you receive a backlink.

There are also several principles by which you need to organize links for optimal ranking:

  • Users should understand your link so it should be easy to read.
  • Use keywords in links – they appear in search results.
  • Short links are better than long links. Try to keep their length at about 50-60 characters.
  • The link and page title should be very similar. If you insert meaningless keys and repetitions into links, Google will notice this and downgrade the site.

Professional Content marketing

Let’s speak about content marketing now that you’ve got everything else in place.

People visit your website for the content. As the owner of an eCommerce site, you may be persuaded to scrimp on the content or believe that product descriptions are sufficient.

Take the effort to develop fresh material that enhances your entire user experience, and you’ll have a lot more success.

It might be difficult to decide what to write about, but it doesn’t have to be. Make a list of everything your customers ask you or anything you believe they would want to know. Real responses, not advertising.

Your content is an opportunity to introduce consumers and prospective consumers to your business in a non-for-sale-ish approach. It’s also one of the simplest strategies to obtain more backlinks and rank for more keywords.

Get help from the SEO apps

In this part, 5 useful apps for Shopify are covered for you to consider:

Plugin SEO

This Shopify software assists you in focusing on the SEO issues that are worth fixing, allowing you to save time and money while boosting your SEO. It checks relevant keywords and headers, meta descriptions, speed, content, article design, and more regularly to ensure that your site is as optimized as possible.

Smart SEO

Smart SEO automates the creation of appropriate meta tags for product, series, weblog, and article pages in your Shopify store, as well as alt tags for product pictures, so you don’t have to. Furthermore, the app sends your store’s content to search engines through JSON-LD data, which is already formatted in the way search engines require.

SEO image optimizer

Because images are what sell your items, it’s critical to have a lot of them on your website. Quality photos, on the other hand, maybe resource hogs, so you’ll want to employ an image optimizer like this one to maintain your site running smoothly.


This software analyzes all blog content for SEO strength and provides ideas for growth as well as the ability to modify multiple pages with a single click and keep up with Google’s algorithm updates.


OptinMonster allows you to improve your Shopify store so that you can generate more money from the traffic you already have while keeping your SEO in good shape.

Optimize the website structure 

The organization and structure of the site are affected by the ranking in search engines. The structure also affects the experience of your users. Therefore, you need to organize the site so that the products on it are easy to find for both visitors and the search engine.

When customers can discover what they’re searching for directly and immediately, they’re more likely to stay on your site longer and visit more pages, which can boost your online reputation.

As you remove or add products and categories, the site structure begins to quickly become more complex. If you manage to build the structure correctly from the very beginning, you will save a lot of time for the future. To do this, you need to make sure that the structure of your site is simple, but at the same time, it is easy to scale as the store grows. And each page of your site is deleted from the main page of the site with a minimum number of clicks.


Simplicity is often underestimated. You don’t want your users to constantly press the “Back” button to return to the right place or couldn’t find the right product? Try to make the site simple, convenient, and user-friendly. Also, you do not need to make the site in such a way as to redo the structure later each time you add a new product category.

Your homepage has the highest trust rating. Thus, the farther the product page is from the home page, the lower the credibility of this product page. This is the base. Here are more relevant recommendations:

Use the principle of supply and demand to determine what levels of site structure (from categories to properties, brands, or filters) need to be indexed and optimized since they are in real demand.

An index is the name of the database that the search engine uses. Google has a crawl, indexing, and rating. Scanning is when bots go through the pages of a site. Indexing is when pages are added to the database. The ranking is the issuance of pages from the index on demand and their distribution by relevance.

Why is this needed? One of the most common problems with online stores is the lack of content and duplicate pages. This is because the site structure has many internal levels, such as filters, property pages that have few products and they are also included in other pages.

The simplest solution is not to index these types of pages or to not canonize one of the versions. This is easier than specifically creating useful content for them.

Canonicalizing a page is a way to show Google that this link is the main version that needs to be displayed. This helps in cases with duplicate content. Without the rel = ”canonical” attribute for a Google link, it can:

Skip unique content as you make your way through the thicket of duplicates, lower your rating and choose the wrong basic version of the page for you.

First, determine what you need to index. Look at the number of searches for the characteristics of a particular product, type, or brand of your store. Highlight the most popular pages.

For these pages, determine if they have enough content, whether it matches what the user is looking for, or if additional efforts are needed to optimize the page. If not, and you need to optimize the pages, know that it will pay off. In the end, you have already established that there is a demand for goods on these pages and that they are often searched for.

Is it necessary to index all levels of website structure?

Not every level of website structure needs to be indexed, so approach this strategically.

Always keep in mind that your website should be designed with customers in mind.

Now that you have completed your keyword search and completed your site, you need to optimize the 2 most valuable page types:

Product Category Pages

Product Pages


Search engines also use page meta tags to determine rankings. These HTML tags provide structured metadata for pages of the site.

The title meta tag is the page title in the browser that appears in the search results. When ranking sites, it is taken into account by the search engine. The title meta tag determines whether the page matches the search query or not.

A meta description is a brief description of a site page in a browser that appears in search results. This tag is not visible to visitors on the site page. This meta tag is taken into account by search engines to determine the page content. According to the description, the search engine distributes sites in the search results. For this you need:

Change description and title meta tags to contain keys

Edit the alt tag so that your keys are in the pictures

Pay attention and make sure your file names contain keywords

Meta tag optimization is necessary for both the search engine and visitors.

Add-ons such as “Sale,” “−50%,” “Free Shipping,” and more can increase your search engine ranking. This is because Google also considers the percentage of conversions from the search engine to the site as a ranking factor.

How to optimize the Shopify website?

After creating your Shopify store you need to focus on boosting your business and increase your Shopify SEO traffic. Shopify SEO has a more specific way than other websites, maintaining Shopify search engine optimization and applying Shopify keywords can reach more audiences for your Shopify store. 

In this Shopify SEO guide, you can pick up some useful Shopify SEO tips that guide you on how to optimize your Shopify SEO website.

Relevant Shopify keywords

One of the first steps in starting Shopify SEO is to target relevant Shopify keywords. Keywords determine your store’s ranking on search engines like google. To gain more organic traffic and engagement on your Shopify store you should optimize your website with the right keywords. Now there are two steps for you to Optimize your Shopify SEO by using relevant keywords:

Shopify SEO research

To find the relevant Shopify keywords you should start keyword research. There are some general ways for conducting keyword research, for example, you can use keyword research tools or you can use Google AdWords to extract your keyword data and optimize it. You can use SEMRUSH KEYWORD RESEARCH TOOL to research your relevant Shopify keywords and generate some new ideas.  

Long-tail keywords:

Long-tail keywords contain three or more words. Using these keywords for your Shopify SEO is better since they are more specific and can guide users about your products as well. 

Product pages optimization

Use your high-value and more prior Shopify keywords on your product pages. This can integrate customers into your Shopify store and help you raise the rankings on those keywords. Remember not to overuse your high-value keywords since it can cause a negative ranking. 

Try to put your keywords onto title tags, headings, and meta descriptions, these are the gold spots for your Shopify keywords and helps you rank better for those keywords.

User experience

One of the main steps in optimizing your Shopify store is to improve user experience. Having a weak user experience can lower your search engine optimization rankings. 

There are some ways to boost your page speed, such as using Shopify plugins but using too many plugins might give you the opposite impact. 

You can also reduce redirects, compress your image sizes, watching the browser caching, etc.

Importance of visual elements

In eCommerce shopping, visual elements play a major role. Since users can’t physically see the product you need to rely on visual elements. Using high-quality photos and videos will improve your user’s experience.

Adding visual elements on your home page, product page, etc to give your audience a full view of your product. Also adding visuals will increase your user’s engagement which leads to more dwell time and finally increases the rankings of your website.

Website’s navigations

Try making your navigations easy to use. Don’t let your users struggle to find the products on your website and create a simple navigation system so that people can find what they need without trouble. First, start categorizing your products and then add subcategories for them. 

Optimization for shoppers

You need to provide high-quality product pages that convince your customers to buy from your Shopify store without concern. 

Here is you can optimize and improve your product pages:

  1. High-quality photos: your customers use your photos to decide whether they buy your product or not. Upload photos from every angle and make sure they have high resolution.
  2. Product description: make sure you give your customers full information about the product. Include the necessary details in the description. For instance, inform them about the material, size, or important features of the product.
  3. Product options: if your product comes in different colors or sizes make sure it’s easy to see and pick. This way customers can find what fits them easier.

Content and organic traffic

We can’t emphasize this enough. Creating relevant content has a vital rule for your Shopify SEO. This will bring organic traffic to your website, engage your users for a longer period and increase your sales. 

Creating Shopify SEO content helps you create a relationship with your users. If you create content about your area of expertise and share about your business your users will consider your website a trustworthy website and a source about your line of business. 

For starters, you need to recognize the topics that you want to cover and keep the ideas that ensure more website traffic.

You can identify these topics by browsing google about your topic, using Shopify SEO tools such as google trends, and searching the relevant Shopify SEO keywords as we mentioned earlier. Once you identify your topics you can start your content creation in different formats like ebooks, videos, guides, etc.

Try to create a range of content so you can absorb different audience groups, don’t forget about relevant Shopify SEO keywords for higher ranking.

CTA buttons

You can use action buttons to guide your users through their shopping experience. Make sure that your CTA buttons such as add to cart are standing out and noticeable. You can try highlighting them or using outlines. 

Importance of testing

Testing is an important step in your Shopify SEO optimization. You should test everything even though your website looks like it’s working great there is always something that you can improve about it. By testing, you’ll make sure that you are presenting the best version of your website. 

Of course, you want to test different features and elements on your Shopify store, but make sure that you perform the testing one element at a time. For instance, if you change your CTA buttons make sure you test them individually. Also, get certain that you test elements like headings and images.

Enhance the user experience

Now let’s look at some solutions to increase your site’s user experience, which will also enable you to rank higher in search engine results.

Boost the speed

It’s all about transparency when it comes to site speed. Visitors will not be frustrated if your site is simple to use and everything goes swiftly. This implies they’re more inclined to stay on your site longer.

You may speed up your Shopify store by using a fast, mobile-friendly theme, modified and leaner images, eliminate any programs you aren’t using and stay away from sliders.

A responsive design

Your Shopify store will look amazing on any platform, including desktops, tablets, and smartphones, thanks to responsive design.

Responsive themes may dramatically enhance the user experience and retain people on your site for longer periods. Because Google uses time-on-page as a metric for determining a site’s worth, having a site that’s simple to browse and read can help you rank higher.

That concludes our discussion. You’ll be moving up the search results rankings in no time if 

you follow the instructions in our Shopify SEO guideline.

How to improve SEO on Shopify?

Shopify’s popularity has increased throughout the years. There are some general improvements that you can do for your Shopify SEO. 

We have some Shopify SEO tips for you. but first, let’s understand the concept of Shopify SEO. 

What’s Shopify SEO?

Generally speaking, Shopify SEO means the SEO improvements that you make specifically for Shopify stores and are different from other websites. 

Shopify stores have benefits like a blog or redirecting ability but they can also cause some SEO problems. 

We’ve gathered some search engine optimization tips for Shopify that can help you avoid the common issues with Shopify SEO and you should put them on your Shopify SEO checklist

Shopify SEO tips

Duplicated content

Duplicate content is the most common issue that can accrue within Shopify. This can happen with the similar or same content existing on different URLs. this can create issues with search engines like google and make them unable to decide which one of the pages must come first. 

Shopify duplicates the content in several different ways:

  1. Shopify duplicates the product pages
  2. Shopify duplicates the collection pages 
product pages

This issue occurs within the Shopify product pages. Shopify stores render their /product/ page in two different URL paths:

  1. Canonical URL path: /product/
  2. Non-canonical URL path: /collections/.*/product/

Shopify includes a canonical tag through all the /collections/.*/product/ pages and equates it with the related /product/ page. This surely helps google to coherent the duplicated content but by looking through the internal link structure you’ll notice that Shopify creates your website’s structure using non-canonical links.

This might create an important Shopify SEO issue since the website is sending google variance signals. Even though google considers canonical pages but there’s the possibility that google takes them as a hint and not a directive. 

Meaning that you are allowing Google to decide whether the content duplicates every time or not. 

Adjusting your internal link structure can easily fix this issue, you can use Shopify SEO services to adjust your Shopify pages to canonical /product/ URLs.

Collection pages

In Shopify pages, we often see content duplication through the website’s pagination. When you create a paginated URL series the first collection’s page (?page=1”:) gets duplicated.

A URL page with the ?page=1”: link always contains the original content of a non-parameterized URL. having a developer for Shopify SEO services to maintain the internal linking structure is recommended.

Product variant pages 

In a Shopify store, it’s not an unusual thing to create multiple product URLs for the same product with slightly different URLs. in this condition, this can cause issues of duplicate content, because usually, the main product doesn’t change but in small ways such as change of color. it means that multiple pages with duplicated or similar products may exist. 

The variety of product pages doesn’t have to be a Shopify SEO problem it can be beneficial for some websites. These URLs allow websites to use indexable pages that you can specifically optimize. 

If your Shopify store offers a range of products you should try determining the necessity of these pages having a separate URL or not at the beginning, this way you’ll know whether you need to start unique content creation by using Shopify keywords or just go on with the duplicated version.

Index and crawl

Indexing is storing, organizing, and analyzing the connection between the pages. Crawling is the process of discovering these pages and where they are linked to. Some eCommerce SEO tips are considered Shopify SEO tools. Crawling and indexing are noticeable elements in eCommerce SEO therefore we’ve gathered the ones that are usable in Shopify SEO:

Robots.txt file

Shopify has stated in their official help documentation that you aren’t allowed to modify the Robots.txt file. As we mentioned earlier it’s authorized by Shopify to use “noindex” to pages via theme .liquid this can’t prevent Google from crawling your content. 

There are some website areas that Shopify doesn’t allow to crawl:

  • Shopping carts
  • Policies pages
  • Searching internally 
  • Admin sections
  • Orders and checkout 

Even though Shopify’s disallowing can be beneficial for you, the fact you have limitations for your robots.txt file adjustment can create issues with controlling google’s crawl on your Shopify SEO content. However, you can try different methods such as nofollow or canonical tags for controlling the content crawl.

Log files

Log files are computer-generated data that contain pieces of information about activities and operations in operating systems and devices. Log files are similar to the Robots.txt file however, Shopify doesn’t provide these log files for you.


Redirects are used to link users and search engines like google to a different URL than intended. There are several reasons to use redirects such as relocating your SEO-friendly website to another domain, merging the duplicated content of your Shopify SEO, temporarily forwarding traffic to your website, and moving your user from an old or outdated page to your new pages.

Shopify allows implanting redirects, which helps you to navigate your customers from broken or un-updated pages to a URL page with proper Shopify SEO content.

You can start the process by going to Online Store > Navigation > URL Redirects.

Data structure 

Structured data on Shopify SEO has a few branches: product structured, article structured, and breadcrumb structured. Let’s go over these categories and how these work on Shopify SEO:

Product structured data

In a general view, Shopify works well with structured data. Most of the themes on Shopify should include an out-of-the-box product mark-up so that gives google the necessary information about your product. for example, the product’s price, name, and description. 

This is one of the important elements for an eCommerce SEO website and Shopify themes do the job for you. 

There’s another way that Shopify can be beneficial. Expanding your product structured data into collection pages and creating an individual product link to have a product listing page can be helpful. It’s also recommended to add the listing to a category page as well.

Article structured data 

If you use the blog feature of Shopify you should use article structured data as well. The blog functionality and focusing on Shopify SEO content can bring you more organic traffic. It’s proven that article structured data is something that Google prefers. 

Breadcrumb structured data

Breadcrumbs are essential to any eCommerce business and they provide easy-to-use internal links for users. These can help google to have a better understanding of the website’s structures. Adding the breadcrumbs to Shopify SEO websites and marking those with breadcrumb structured data helps Google to understand your website’s internal links.

Shopify website’s speed 

Most of the complaints about Shopify are related to slow speeds. But compared to other platforms, Shopify’s performance is noticeably better. Shopify uses the Fastly CDN and leverages browser caching for maintaining solid performance. But in addition to that we have some recommendations for you to improve your Shopify SEO website: 

  • Stop using any low usage Shopify apps
  • Manually resize the images for the more prior pages 
  • Use Google tag manager to migrate your tracking codes

In a summary, you can see that there are so many Shopify SEO tools such as indexing and crawling, that can help you improve your Shopify SEO. You can also use Shopify SEO services for your improvement process but having a developer makes the search engine optimization process of your Shopify SEO website more efficient. 

Is Shopify bad for SEO?

You can achieve 80 percent Google competitiveness through using Shopify. It doesn’t get much better. If you put in the work and know what you’re doing, you’ll rank higher in less competitive searches.

However, because valuable rankings are so competitive, adjusting for the remaining 20% of lost performance will become tiresome and frustrating.

Here seem to be five concerns that may cause you to reconsider your decision to use Shopify. Alternatively, it might persuade you to switch to Magento, BigCommerce, or another platform that allows you to have more control.

Canonical URLs

Canonical problems are caused by duplicate material being delivered to Google.

Shopify might claim that the rel=”canonical” HTML element solves the problem, but they’d be completely wrong. It’s not as if they’re misusing the code. They’re just expecting this tag to perform something it doesn’t do well.

These bugs require the use of .htaccess or vhost files to be resolved. They’re also unavailable on Shopify. When we contacted Shopify Plus support, they verified the issue but were unwilling or unable to resolve it.

When it comes to URLs, Shopify may be a pain. It will occasionally add strings to specific URLs that you will be unable to alter.


The .htaccess file is a configuration file for a website system running the Apache Web Server software. When a.htaccess file is created in a directory that is subsequently ‘loaded via the Apache Web Server,’ the Apache Web Server software detects and executes the .htaccess file.

.htaccess files are being used to change the configuration of the Apache Web Server software, enabling or disabling extra features and capabilities. Basic redirect capabilities, such as when a 404 file not found problem occurs, are available, as well as more sophisticated services such as content password security and picture hotlink avoidance.

Breadcrumb URLs

Shopify produces breadcrumb URLs of goods underneath categories, which is a variation of issue #1. In Google’s index, you’ll frequently discover two versions of the same page.

Only the second URL should be indexed, according to Shopify’s default canonical behavior.

However, a Google search reveals that this idea frequently fails.

This is irresponsible behavior in and of itself. There’s no use in generating so many different URLs for the same thing. All of the self-hosted platforms I’ve come across just don’t accomplish that.

Even worse, you won’t be able to solve it without more access than Shopify is prepared to provide you.

No spaces or pluses

The robots.txt file instructs Google on how to index your website. You can’t reach it on Shopify.

Not worst of all, every time two-word goods or vendors exist, products and vendors that contain a plus or a space character will be prohibited from crawling.

It’s a hazardous generalization that does a great deal of harm to many individuals. Especially when the number of SKUs grows.

It’s not WordPress 

Are you a content marketing professional? I certainly hope so. Owning attention is always preferable to borrowing it. To succeed, mature brands must become intuitive link-earning machines. Let’s be honest: Shopify isn’t a platform for content marketing. With Shopify’s default blogging engine, there is a slew of nuances and restrictions.

Install WordPress on your computer. On Shopify, however, you can’t put anything in a subdirectory. You’ll need to host it elsewhere and direct a subdomain, such as, to it. In SEO, a material with the same subdomain (for example, “www”) indicates a tighter relationship. This is why putting your blog, news, ebooks, infographics, or whatever else under a subdirectory is a good idea. You can’t do that on Shopify.

These were just basic examples of how limited Shopify’s SEO features may be. It becomes worse if you start thinking about creative keyword design, account-based marketing diversification performance improvements, and other situational solutions.

Must-have Features

No doubt Shopify is a fantastic platform for starting an online business. They provide a lot of features and tools that will make it easier for you to run your shop. However, we’ve observed that Shopify lacks certain essential SEO tools, like the following.

Meta title

One of the most crucial components of on-page SEO is the title tag. Your title tag not only tells Google what your website is about, but it also appears in google search results. People will click through to your online store if the page title (together with the meta description) is compelling.

Shopify’s product names aren’t search engines or user-friendly. Although you may alter the names to suit your needs in the latter, it becomes a tiresome job when there are hundreds of product pages.

Improving the title tag is so simple. Just navigate to the Search engine listing preview after logging onto your site. Select SEO for your website and click Edit. Enter your title in the Page title area. You have up to 70 characters to input, but it’s better to keep it around 60 to avoid being cut off in the search results. Near the start of the page title, include primary and target keywords. Save the file.

Meta description

In Shopify, there is a bug with a non-user-friendly Meta description, where the system chooses the description manually and ignores the indicators.

Follow the same procedures that you did for the title tag to optimize your meta descriptions.

Keep in mind that while Shopify provides you 320 characters, according to Moz’s study, a meta description is often cut off at 155-160 characters.

Include the most powerful copy and target keywords at the start.

Product explainer video

A specific provision should be made for the integration of product explanation videos. Shopify doesn’t have such a feature.

Security and getaway icon 

One of the most important factors for an online business is security and payment gateway symbols. Because security is so important in today’s eCommerce world, an online business must clearly state the payment gateway it employs as well as the level of security compliance it maintains to gain consumer trust. Such a feature is not available in Shopify.

At the end of the day, it all comes down to deciding which platform is best for your online store.


What are the Shopify SEO limitations?

Shopify has become a popular platform since it’s easy to use, includes hosting, etc. but some common issues occur during optimization of the Shopify SEO:
Being unable to edit tag pages
Duplicate content
Inability to customize the pages
Limited initial template selection
Duplicated titles 
Limited meta description
Locked robot.txt
Strict URL structure 

How good is Shopify for SEO?

The main thing about Shopify is that it offers a variety of Shopify SEO tools that covers the basics of what an eCommerce business needs. If you want more than basic Shopify SEO tools you can go to the Shopify app store and you’re likely to find your advanced features there. So it’s safe to say that Shopify has excellent eCommerce SEO tools and if you ever need more professional and in-depth SEO tools you can buy them on the Shopify app store.

Website design and development 

Web design and web development are referred to the process of creating a website. Web design is all about how a website looks and web development determines how it fuctions. The first one is based on graphics and what a web user sees in the website while the latter is about how s/he interacts with the website. 


Shopify usage is continuously growing over time. Therefore understanding how Shopify SEO works and how you can optimize a Shopify store has a significant value for your business. 

In this article, we tried to guide you through Shopify SEO and how you can improve your search engine optimization results and rankings with Shopify SEO tools. Hopefully, you’ve gained some additional knowledge on Shopify SEO services and how you can use them to appear on the google search engine.

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