The best eCommerce books in 2021

E-commerce or electronic commerce is the process of buying and selling services or products online. Transaction of money, data, and funds over an electronic network is also considered e-commerce. Anything is purchasable via eCommerce. In this article, we are gonna share the best eCommerce books of 2021 with you.

The books in this list will teach you:

• How to sell on Amazon
• Ways to attract converting traffic
• How to increase your profits
• How to negotiate in trading relationships
• Ways to automate repetitive tasks
• and more!

No matter if you’re a beginner or an advanced seller on Amazon, Shopify & Co.

But first, let’s talk about what eCommerce is and how it benefits your business. 

What is the meaning of e-Commerce?

eCommerce is also known as internet commerce or electronic commerce is a type of business model that you can use to trade products or services via computer networks. 

Ecommerce uses the worldwide web in at least one part of the process. It varies into transferring electronic funds, online marketing, mobile eCommerce, EDI, data collection systems, etc.

The most general explanation for E-commerce is the digitalization of businesses by using global networks. 

Ecommerce helps especially small businesses to reach a wider market. Let’s go over some of the advantages and disadvantages of starting an eCommerce business:

Advantages of eCommerce:

In a brief you can say the advantages of using eCommerce for your business are being cost-effective, personalized shopping experience for buyers duo to constant data receiving, being able to sell your products worldwide, etc. being familiar with these benefits of eCommerce makes a huge difference for your online business:

Being cost-effective

One of the best advantages of an eCommerce business is that you don’t need a lot of money to start it. For example, consider retail companies, they pay a noticeable amount of money for renting each of their stores, designing the store, sales equipment, etc. in addition to these costs they also need to hire staff for every store to run them. 

But an eCommerce startup cuts the costs that are not necessary. For an eCommerce dropshipping store you need to pay a reasonable amount as your virtual rent.

Depending on your business you may not need to hire as many staff. You can hire more people based on the growth of your business and your online shop employees can work remotely.

Branding your business can be a lot cheaper with eCommerce. Graphic designers tend to have more affordable prices for an offprint store logo than a store sign. Your expenses are much lower with eCommerce which is an important factor in the beginning.

Flexible timing

Another advantage of eCommerce is that your online store has an open timing schedule. So it’s possible to make a sale 24/7. You can attract customers any time of day, but if you compare this with physical location stores you see that they have a strict time limit, so this gives your business a competitive edge. 

You attract a different target audience. For instance, people who don’t have normal working hours or can’t do in-person shopping for any reason. Your eCommerce business can turn passive buyers into active buyers.

Being open to business all day means that you will have customers who order during unusual hours, you can easily add features to your website that automatically do your part for you, therefore you don’t need night shift employees.

International sell

Your brand can easily sell internationally. You can sell your products worldwide by using shipping services like Aliexpress. You can use the dropship feature from Aliexpress to evaluate your prices and ship them internationally to get a competitive edge. Also by using these services you can absorb a worldwide audience. 

Having an international selling option helps to build up your brand a lot faster. It adds to your brand’s profit growth since you get a head start compared to your local competitions. 

Personalized shopping experience 

One of the best advantages of eCommerce is that you can create a variety of landing pages for different audiences. Using website personalization can elevate the online shopping experience for your customers without having to do much extra work, unlike physical stores which you need to give all-time customer service.

Besides landing pages, you can use email marketing campaigns to personalize the experience. You can also try retargeting your customers by showing them ads about the items that they added to their shopping cards before.

Affordable staff

As it was mentioned earlier you need fewer employees than retail shops, also you don’t have to hire staff at the start of your business and you can run your online business on your own. 

eCommerce business allows hiring your employees internationally, and you don’t have office limitations. You can hire virtual assistants who are affordable for your business. 

Increasing impulse purchases 

You can use features like countdown timers or showing a limited amount to encourage impulse buying. You can put your inventory’s limited edition or new items to impulse test and evaluate the purchases. Impulse shoppers love the idea of owning a product before anyone else so this can help your sales. 

Also having good photography, using vibrant colors, etc, and using ads that tickles impulse shoppers can help your eCommerce business. 

Retargeting customers

Retargeting customers can be one of the most profitable parts of your online business. Creating

ads with services like Facebook pixel and reaching out to your area’s customers is possible with eCommerce. 

You can also target customers who visit your site and don’t buy anything or remarket the ones who forget about the items that they have on their shopping carts by simply collecting email addresses and using pop-ups, etc. 

Easy data access 

You can easily access your customer’s data with eCommerce since the services that you’re providing uses their email address, mailing address, and phone number and you can use these to communicate with them.

Most customers aren’t comfortable with sharing these pieces of information with physical retail shops 

Order processing 

You can process a high number of orders with eCommerce since you don’t need to store them and you can send them per order. you don’t need to stock your products like physical stores. Using dropship services can give you this advantage. 

When your order numbers start to increase you can consider hiring employees for the process of orders. 

Organic business growth 

In eCommerce, you can add to your website’s organic traffic by eCommerce blogging. Using this method gives you the ability to increase your sales without spending much money. 

By content creation, you can draw customers to your website and you can turn your retargeted customers to be active customers.

Even though the advantages and benefits of eCommerce are undeniable, there are some disadvantages to it as well. 

Disadvantages of eCommerce 

You must consider every aspect of eCommerce for your online business. Now that we know about the advantages let’s get familiar with a few disadvantages that businesses usually experience:

Site crash and technical issues

Maybe the worst disadvantage of eCommerce is that the purchasing process stops. If your website crashes no one can buy anything. To avoid these kinds of situations the first step is to make sure that your website is hosted on the right platform. 

Inability to try the products

This has been a problem for a long time. Customers are hesitant about online shopping since they’re not able to try the products on. But some companies are providing augmented reality. Therefore many websites are starting to add AR to their features which allow customers to try on their products. 

For example, consider Sephora’s virtual artist.

Sephora is a make-up and beauty shop and by using AR, their customers can see how they look with their products and see whether the products are suitable or not. Using these kinds of elements in your eCommerce business can give a more interactive experience to your customers.

Lots of competition

Another downside of eCommerce is that you need to win your customers. To avoid these kinds of conflicts for your website you can try different eCommerce strategies than your competition companies. Other companies may target your customers via ads, you can go on and work on your SEO content writing area.

Your competition might use Instagram marketing? You can use Pinterest instead. 

Shipping can be time-consuming

From the customer’s perspective, long shipping timing is one of the worst disadvantages of eCommerce. Comparing to physical location stores, customers don’t get their purchased product right away and it might take around a few days to one week.

Physical retail popularity 

Even though shopping by eCommerce has increased noticeably, physical shopping still owns most of the market. Companies like Amazon that are known for their online services are now creating in-person stores as well and some retailer stores are trying to go full-on eCommerce.

What are the 3 types of e-commerce?

If you’re launching an e-commerce business, you’ll almost certainly fall into one of these four categories. Each has its own set of advantages and disadvantages, and many businesses operate in many categories at the same time.

Knowing which category your big idea belongs in can change the way you think about your possibilities and potential risks in a more imaginative way.

Business to consumer

Business-to-consumer (B2C) applies to the process of marketing products and services directly to customers who are the end-users of the company’s products or services. The majority of businesses that sell directly to customers are referred to as B2C businesses. B2C became extremely popular during the late 1990s dot-com boom when the term was mostly used to refer to online businesses that offered items and services to customers over the Internet.

A B2C transaction, especially for lower-priced items, has a far shorter decision-making process than a B2B transaction. Consider this: choosing a new pair of sweatpants is a lot easier than researching and acquiring a new email service provider or food service provider for your company.

Because of the shorter purchasing process, B2C companies spend less money on marketing to generate a sale, but they also have a lower average order value and fewer regular purchases than B2B companies. And B2C doesn’t just refer to items; it also refers to services.

B2C enterprises with an online presence continue to surpass conventional brick-and-mortar competitors decades after the dot-com revolution. Amazon, Priceline, and eBay are examples of early dot com success stories. They’ve since built on their initial success to become industry innovators.

B2C developers have taken use of technologies such as mobile applications, native advertising, and retargeting to promote directly to their consumers while also making their lives simpler.

Business to business

Business-to-business, commonly known as B2B, is a type of transaction that occurs between businesses, such as between a purchaser and supplier, or between a wholesaler and a retailer.

It takes place between businesses rather than between businesses and individual customers.

B2B transactions have a relatively long sales cycle, but greater order values and more repeat orders.

To be effective, business-to-business transactions need a strategy. Account management professionals of a corporation are responsible for establishing commercial client connections in such transactions. For effective transactions, business-to-business connections must also be cultivated, generally through professional meetings before sales.

For manufacturing companies, business-to-business transactions and huge corporate accounts are frequent. Samsung, for instance, is one of Apple’s most important suppliers in the iPhone’s manufacture. Apple also has business-to-business agreements with Intel, Panasonic, and Micron Technology, among others.

The car industry relies heavily on B2B transactions. Many vehicle elements are produced independently, and automakers acquire them to build cars. Tires, batteries, electronics, cables, and door locks, for example, are often made by several firms and supplied directly to automakers.

B2B transactions are also carried out by service providers. Real estate agency, maintenance, and industrial cleanup companies, for example, frequently market their services to other businesses rather than individual consumers.

Customer to business

Consumer-to-business, or C2B, is a business paradigm in which the customer provides the firm with a service or product. This is the exact opposite of the traditional business-to-consumer (B2C) paradigm, in which a corporation sells goods and services to customers in exchange for a service.

The internet and social media enable a C2B model by linking customers who may provide marketing services to businesses in exchange for a fee. C2B business solutions are frequently utilized to attract traffic to e-commerce platforms.

The competitive advantage of the C2B e-commerce business lies in the price of goods and services. This strategy allows customers the opportunity to choose their pricing or have firms compete directly for their business. Recently, this approach has been creatively used to connect businesses with social media influencers to sell their products.

Consumer to consumer 

Customer to customer (C2C) is considered to be a business concept in which customers trade with one another, usually through the internet. 

C2C refers to a market setting in which one client buys things from another consumer through the use of a third-party firm or platform. C2C businesses are a form of a company model that arose as a result of e-commerce and the sharing economy.

C2C firms gain from the inner expansion of motivated buyers and sellers, but quality control and technology maintenance are significant challenges.

Customers gain from product competitiveness since they may often find goods that are hard to buy elsewhere. Because there are no merchants or wholesalers, sellers’ margins might be bigger than they are with typical pricing techniques.

Auctions and classified advertising are two examples of C2C markets.

Craigslist

is an e-commerce website that links people who want to advertise their products, services, or events. Craigslist not only offers a marketplace for buying, selling, and trading goods, but it also publishes classified advertisements every month, such as job openings and real estate listings. This platform requires the vendor to personally deliver products to the customer.

Etsy

permits business owners to build their customized website to sell their items to customers. The C2C site provides advice and tools for building a business, with prices varying depending on the stage of growth. There’s also a “Sell on Etsy” app that makes it easier to keep track of orders, listings, and customer inquiries.

eBay

There are two sorts of product listings on this site: fixed-price and auction products. The Buy It Now button may be used to purchase fixed-price products rapidly. The Place Bid button on auction goods allows you to input bids and displays the current bid price. These products are available for bidding for a certain period. You need to understand a LOT before being declared “sold” to the highest bidder.

Because of its cost-effectiveness, the C2C market is expected to develop in the future. The cost of utilizing third parties is decreasing, while the variety of items available for purchase by customers is continually increasing. Because of the prevalence of social media and other internet platforms, retailers believe it to be a crucial business strategy.

Business to Government

The sale and marketing of goods and services to federal, state, and local government agencies is known as business to government (B2G).

B2G is a sizable segment of the industry. Every day, the federal government spends around $8.5 billion. Notably, a percentage of its revenue is earmarked for small providers.

Given the vast quantity and variety of federal, state, and municipal purchasing regulations, it’s no surprise that an entire sector of the internet is dedicated to matching businesses with government organizations.

The General Services Administration (GSA) is the government’s official purchasing arm at the federal level, creating and implementing policies on a wide range of items and services acquired by the US government.

When negotiating with government authorities, firms who are used to communicating with other firms or directly with consumers sometimes run into unforeseen roadblocks.

Governments typically take longer to authorize and begin construction on a project than private enterprises. The overall efficiency of the contracting process might be hampered by layers of regulation.

Contracts with the government are frequently larger and more dependable than similar private-sector jobs. It is typically simpler for a firm with a history of successful government contracting to secure the following contract.

Consumer to government

Consumers can submit comments or request information on government power from the public sector through the C2G, or Consumer to Government E-commerce enterprise. It is a popular E-commerce business strategy to pay a power bill through the government website. As a result, the C2G business model allows customers to communicate with higher authorities without having to travel around in circles.

Examples:

• A state’s tax department has decided to abandon paper tax filing in favor of an electronic filing platform.
• an electronic polling app that allows individuals to vote in elections without having to go to a polling station or fill out forms.

Government to business

G2B (Government to Business) is a direct reference to the interactions between government departments (subjects) and companies (businesses).

The approach entails an electronic interchange of any information between enterprises and the government, which is commonly done through the internet, making collaboration or communication more efficient than it would be otherwise. Websites, buying markets, software, and online services are used by government agencies and businesses in G2B.

Examples: 

• procurement by the government
• marketplaces for electronic procurement
• auctions on the internet
• electronic incorporation forms
• E-learning
• upgrading corporate information
• sending filled-out electronic forms (eg tax forms, social insurance forms) (eg tax forms, social insurance forms)
• electronic payment transmission

Government to consumer

G2C often tends to refer to contacts between the government and its citizens, such as responding to customer issues or providing government services and products. Land searches, license verification, and automobile ownership searches are examples of such services. Online help on government platforms is used to handle issues such as nonpayment of taxes or tax refunds.

Grants and loans, as well as records of property transactions and credit reports, are all part of the G2C industry. Government contracts may be quite profitable, and they represent a sizable market for government-to-consumer companies.

Consumers seeking safe investments through bonds and other secure investment instruments create G2C marketplaces. Consumers are safeguarded in the G2C market by legislation and institutions that monitor public safety. Finally, citizen-to-citizen e-commerce is growing in popularity, with citizens using G2C websites to purchase stamps, registrations, and permits.

The establishment of e platforms, where local stakeholders may express their information and views, would increase public involvement and promote innovation.

What type of e-commerce is Amazon?

In the United States, Amazon is the largest internet retailer. Amazon began as an online bookshop, but it swiftly expanded into a variety of industries, including electronics, fashion, and home furnishings.

Amazon Prime is perhaps the company’s most inventive and successful addition to internet shopping. Amazon Prime is a membership program that offers buyers free 2-day delivery on all orders.

When a company sells a product or service to a single customer, this is known as B2C e-commerce. Amazon, Walmart’s online storefronts, JD.com, and Alibaba’s TMall are examples of B2C e-commerce enterprises.

The impacts of books on the process of getting familiar with e-commerce

Nowadays, setting up an e-commerce shop is simple. Making it a hit and generating money with it, on the other hand, is a lot more difficult. To develop an e-commerce firm into a successful website, a lot of work is required. This can only be accomplished with a successful e-commerce approach. You must educate yourself if you are new to e-commerce and do not have a strategy in place.

Books will help you accelerate the process by teaching you all you need to know about anything from customer service to marketing your e-commerce firm. Many successful entrepreneurs have opted to put their ideas down on paper, resulting in a profusion of e-commerce books to select from.

Best Ecommerce Books for Beginners

If you’re just starting out selling online, there’s a lot to learn. You not only need to understand how to source a product. You also need to educate yourself on supply chain setups, online marketing best practices, and mechanisms to increase your conversions.

Sounds like a lot? I’ve got you covered! To help you get started, here’s my list of the best books to learn eCommerce:

How to Sell on Amazon in 2021: 7 FBA Secrets That Turn Beginners into Best Sellers

It’s no wonder that Amazon is the number one choice for customers and sellers alike. But selling your products on Amazon is not always as straightforward as it is for a customer to buy an item.

There is a LOT you need to understand to set up your seller account for success: Which product should you list? What niche is profitable? How can you compete effectively?

In his current book, Matt Voss answers all of these questions and more. He explains the entire product listing process, starting from researching a profitable niche, over how to source it effectively, and how to list it with Amazon FBA. A must-read if you want to sell products on Amazon without shipping them to customers yourself!

Category: eCommerce Guide

Authors: Matt Voss

Buy it on Amazon

Ecommerce Marketing: How to Get Traffic That BUYS to your Website

Chloë Thomas is a renowned expert in the field of customer persuasion and conversion optimization. After leading a marketing agency for ten years, she now focuses on helping businesses to grow their sales online.

She took the learnings with and from her clients and explains the effective marketing methods that increase your online store’s traffic. But it’s not just about getting traffic. Chloë focuses on traffic acquisition models that translate into conversions. A must-read for sellers that want to take their online store to the next level.

Category: Ecommerce Marketing

Authors: Chloë Thomas, Rytis Lauris

Buy it on Amazon

Ultimate Guide To Ecommerce Growth: 7 Unexpected KPIs To Scale An E-commerce Shop To £10 Million Plus

No matter what type of product you’re selling, you have to convince your visitors to put your product in their basket and to complete the purchase. What seems so simple can often be very hard to accomplish. Conversion rates range anywhere between 1-4%. But where do the other 96% of your visitors go?

With over 15 years of experience, the two brothers Mark and Ian Hammersley have mastered the art of scaling businesses online. And share the seven KPIs you need to measure to grow your eCommerce business in their newest book!

Category: eCommerce Growth

Authors: Ian Hammersley, Mark Hammersley

Buy it on Amazon

Building a StoryBrand: Clarify Your Message So Customers Will Listen

Storytelling has become a proven concept for many brands to make a lasting impact in their customer’s life. And as an eCommerce seller, building a brand is essential to attract loyal customers and repeat sales.

But this book isn’t about telling your company’s story. It’s about telling the story of your customers. Sounds interesting? In his book “building a story brand”, Donald Miller focuses on why you should make your customers the heroes of your brand. With his SB7 framework, he gives you an actionable plan that you can use to break through the noise of your competitor’s marketing campaigns.

Category: Ecommerce Branding

Author: Donald Miller

Buy it on Amazon

Digital Business and Ecommerce Management

Are you in the planning phase of starting your eCommerce business? Do you want to understand the ins and outs of managing a digital business? Then this 623 pages long book will become your bible of choice in no time.

Dave Chaffey takes no shortcuts. He not only takes the time to introduce his readers to the world of eCommerce but also explains in depth the key components of successful digital business strategies. This is the book of choice for anyone who wants to learn what it takes to run and grow a successful business.

Category: Ecommerce Management

Authors: Dave Chaffey, Tanya Hemphill, David Edmundson-Bird

Buy it on Amazon

Best Ecommerce Books for Advanced Sellers

While you’ll enjoy the list of previously mentioned books, the following ones offer you the best value if you’ve already run your eCommerce business for a couple of years. If that is you, here’s my list of the best eCommerce books for advanced online sellers:

Profit First for Ecommerce Sellers: Transform Your Ecommerce Business from a Cash-Eating Monster to a Money-Making Machine

Let’s face it: Running an eCommerce business can be expensive. Paying for inventory, loans, and customer returns eat into your profit margins before you even get to pay yourself.

Cyndi Thomason has seen it all. And addresses all the questions and concerns you might have when it comes to increasing your profits.

This book is for you if you struggle to have the cash you need to operate and pay for your inventory and can’t keep up with demand. It teaches you how to have a “profit first” mindset that sets you up for long-term success with and for your loyal customers.

A must-read with a deserved place in the list of the best eCommerce books of 2021.

Category: Business Development

Authors: Cyndi Thomason

Buy it on Amazon

Never Split the Difference: Negotiating as if Your Life Depended on It

Negotiating is the bread and butter of any successful eCommerce business. Think about it: How often did you have to negotiate for better cost prices or payment terms with your vendors in the past year?

If you want to master the art of negotiation then this book is for you. Chris Voss uses (real) stories from his past as an FBI hostage negotiator to teach you concrete negotiation tactics such as “mirroring” and “labeling”.

I’ve used the mentioned tactics in this book countless times. And let me reassure you: They work every single time! Sounds interesting? Then never split the difference again!

Category: eCommerce Growth

Authors: Chris Voss

Buy it on Amazon

The Finance Book: Understand the numbers even if you’re not a finance professional

When you think about finance, what’s the first thought that springs to your mind? Boring? Confusing? …or maybe: Overwhelming? I feel you.

But let’s face it: Understanding the financials of your eCommerce business is essential to run and grow it effectively.

If you’re searching for an easy-to-read and practical guide to the world of finance, then the authors of “The Finance Book” got you covered. Explaining the key elements of financial statements and financial health, this book will become your go-to source to take your financial management skills to the next level.

Category: Retail Finance

Authors: Stuart Warner, Si Hussain

Buy it on Amazon

Automate and Grow: A Blueprint for Startups, Small and Medium Businesses to Automate Marketing, Sales and Customer Support

The last book on this list covers one of the topics that let you unleash your growth potential: Automation.

The last book on this list covers one of the topics that let you unleash your growth potential: Automation.

No matter what type of online business you run: Most startups, small and medium businesses struggle with growth. Because they only have limited resources available.

Think about it: You shouldn’t waste the time of your teams to work on repetitive tasks. Rather, you want them to move on to solve the next big problem for your business. And the only way to do that is to automate time-consuming tasks to allow for time savings and an increased focus on high-value activities.

In his book “Automate and Grow”, Michael Devellano teaches you how you can effectively scale your business with a blueprint to automate your marketing, sales, and customer support efforts. Nice!

Category: Business Development

Authors: Michael Devellano

Buy it on Amazon

5 Tips on eCommerce business 

Building a new eCommerce business can be a challenge. As a newcomer, there is this possibility of making some mistakes that might delay your profiting process. 

To help you avoid as many mistakes as possible we gathered some tips that can help reach the money-making stage shortly: 

Be serious about your experiments

Do every experiment as you mean it. eCommerce businesses need to experiment with a variety of strategies to succeed. Experiment with different kinds of ads, ads are one of the main elements that bring the customers to your website. 

Once you draw customers to your business, you can start experimenting with the website’s features to see how people respond to those. 

If you’ve just started your eCommerce business avoid making assumptions about your customers, instead go ahead and experiment with them. The data you receive will show you if you should go on or not.

Don’t save your profits just yet

It’s tempting to pocket the first profits you make. However, you are trying to grow your business to be a top eCommerce business, and you probably should reinvest that money back into your business. 

Few months into reinvesting the profits you made, you’ll get to the point that you can live off the money you make from your business.

Stay on schedule 

Create a consistent schedule. You can create a schedule so that your customers know when to come back. For instance, if you put on new products every week, you can try to upload them on the same weekday so it becomes a regularity. This encourages them to keep checking your website. Try being consistent and you can get loyal customers.

Get rid of any technical issues 

Don’t start selling your products while your website is incomplete. Having an empty homepage is one of the worst mistakes you can make. Add graphics to your homepage and make sure to add your logo. 

Categorize your products so that your customers be able to find them without trouble. Also, include your business’s contact information, your refund policy and explain your shipping process. Having a complete website helps your customers to buy your products without worrying about their purchases going wrong.

Include your customers

Use the pictures your customers send you after receiving their purchase. Getting pictures from people using your products makes trusting your business easier for new customers and gives you social proof. 

By asking your customers to share their pictures with you on social media platforms people can see how your products look like and it’s kind of a free advertisement for your eCommerce business. Don’t forget to give credit to your customers.

The bonus eCommerce tip is to stop delaying, and just start. It’s possible to make mistakes but you can recover from them quickly. 

Difference between eCommerce and m-commerce

Both eCommerce and m-commerce are aiming for the same goal even though they have different meanings. Their common goal is making purchases easier for customers.

In a brief, we can say that m-commerce is a subset of eCommerce focusing on mobile sales and services. 

As you know, there is a lot of similarity between eCommerce and m-commerce but these have their share of differences too, you can read about them down below:

Location and GPS

In eCommerce, there is this limitation for marketing via location since the devices are mostly not portable. Using m-commerce apps and features creates the ability to track user’s locations by GPS, wi-fi, etc. 

Therefore m-commerce apps can provide information that helps with location-wise content creation or suggestions for customers. This can lead to personalized discounts or suggestions for users of a specific area. 

Privacy and security 

Another difference between eCommerce and m-commerce is the level of security. During online shopping, you use your personal information for money transactions. 

With m-commerce, you have more security options that can protect your safety. For example, two-step verification, face ID, fingerprints, and so on.  

Matter of mobility 

m-commerce refers to the usage of mobile devices. In this case, people can do their purchases and transactions almost anywhere. By using mobile wallets people can do their business transactions with just a few taps.

eCommerce is shortened for electronic commerce. eCommerce activities mostly happen on laptops or desktop computers. This limits the element of mobility since bringing your computer everywhere to do money transactions is not an easy task. 

Benefits of m-commerce 

m-commerce can be pretty beneficial for online businesses. Let’s see how can m-commerce benefit your business and why is it important for your online business to be mobile-friendly:

Additional marketing strategy

Using m-commerce or encouraging customers to use mobile apps has its benefits. You can offer them mobile-only discounts, account promotions, free shipping, or anything that works for your marketing strategy. 

m-commerce can help your business go viral and get new customer bases worldwide.

Gaining High-quality insight on customers 

Using mobile apps helps you to know your users in a more personal way. Some apps use beacon technologies to engage with their consumers directly. Beacons are some kind of sensors that are placed on the store shelves and have a connection with mobile devices. 

You can combine the received signals with other gained data on customers and show them personalized suggestions to the products that they might be interested in.

Payment options

Unlike physical location shopping, m-commerce offers a variety of payment options. Mobile wallet services like pay-pal, Amazon pay, apple pay, etc are commonly used in m-commerce. 

These mobile wallet apps make on-click transactions possible.

Another option is using direct mobile billing, this way when a customer purchases something it adds directly to their mobile bill, this option is not available in every country.

Customer engagement 

In today’s world, people tend to keep their mobile devices close, this makes it easier to get the customer’s attention. Using trendy social media and messenger apps via AI, helps you interact with your customers through the apps they already love and use. 

You can also use AI integrations to provide better quality and personalized experience to your consumers. Companies like Alibaba and eBay are examples of using AI integrations by creating chatbots.

There are around 3 billion people worldwide that are on their mobile phones daily.  The number of people who are using eCommerce platforms is increasing therefore it’s important to have an m-commerce plan for your business. Mobile shopping or m-commerce can help you provide a better shopping experience for your users by gathering data about their shopping habits and it’s rapidly growing.

Mobile app development

mobile application development is the process of creating an app or an assistant for a mobile phone. This act is like other operations of development and consists of two main parts: UI and UX. Do you want to know more about it? Well, it is as easy as touching the link.  

CONCLUSION

Charles William Eliot once stated, “Books are the quietest and most constant of companions.” Books are the definitive source of knowledge, whether you’re learning a new linguistic or computer language or getting the drive to start an e-commerce shop.

There’s no denying that consumers today have access to an abundance of blogs, videos, podcasts, and other resources to understand the ins and outs of running an e-commerce firm, but it isn’t for everyone.

Many individuals would pick up a thick book to learn new things and be inspired by those who have accomplished their greatest aspirations. There are many e-commerce books to choose from, but selecting the proper one can be challenging.

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