Tips on how to convert website visitors into customers

Different website visitors
Different website visitors

If you are here you probably know how to create promotions and enhance the traffic of the website. However, you still do not know how to turn visitors of the website into loyal customers. Be sure, you are not the only one who have this issue. Many sales teams, owners of online businesses, and vendors face similar problems. 

According to Google Analytics, consumers can be either curious or inpatient or demanding. 

In the first case, before buying any stuff, the customer will check additional information on the product. This way they protect themselves against any mistakes and losses. In the second case, with the internet and smart era, humankind has less and less time to go shopping or request certain services. These days saving time is crucial for successful people. In the third case, we have consumers who are used to a certain level of quality and personalization, thus they will not visit websites once again if they do not have such options. 

So, these three types drive all types of engagement with your business. On your side, you should decide which type of customers you would like to see, or you already have. Only then you can build a smooth and effective experience for customers within your website. 

Thus, start with these 10 easy tips to improve your website:

1. The faster the website, the better for your business

Nothing works better than fixing the performance of your website. These days customers need quick solutions and solid background of the product they purchase. Well, the main reason for such behavior is the hectic world we live in. 

Radware conducted a study that showed 51% of online customers in the United States are likely to leave purchase unfinished because the online shop was running slow. Moreover, if your website has a one-second delay it lowers the level of sales by 7%. 

If you wish to improve the performance, try working with a content delivery network (CDN). The tool has free and paid versions, however, the second option is not very expensive. Thus, if you want to use it to the fullest, try investing not only time but also money in it. 

There are several other reasons why you should make your website as fast as possible. Quick reaction improves ranking on Google, increments views, and improves customer experience and enhances conversions. 

2. Highly Engaging Content Matters

There is a difference between creating some content and creating highly engaging content. If you build it only for the sole reason to better the ranking of your website in search engines, it is not a bad decision. However, search engines do not buy your products or services. Who does it? Of course, the customers. Thus, try to change tactics from creating posts and other media for the high ranks to creating content for the target audience. 

However, how to make it more engaging and targeted to your customers? There is a simple list of questions that can help in this matter. Among these questions are: 

  • Is the tone of voice and content in general engaging?
  • Is the content readable?
  • What about its structure and layout?
  • Do you personally enjoy reading your content?
  • Is it informative?
  • Do you include call-to-action (CTA) buttons after the content, so that customer will share or click? 

Imagine you create this content for someone important in your life, thus, high quality should be always part of your strategy. Create content for people and not because you have to. Try to create content that would feel like you speak to a single person, ask customers to comment or respond in any other way possible, and add real data, images, infographics, videos, etc. 

3. Think about marketing offers

If you hear it for the first time, we are going to explain this notion for you. So, a marketing offer is a piece of content that you provide to your prospects. This content will be free if they give some information about themselves in return. 

This feature is not only about creating new loyal customers but also supporting the old ones who were with you for some time. So, these offers can be guides, e-books, webinars, white papers, videos, templates, coupons, case studies, free tools, etc. 

However, before making such offers, remember one thing. Always be convinced that the offer will be concerned with the products or services that you provide for your customers. 

4. Design an impression with an effective landing page

Adaptive design
Adaptive design

A landing page has become an important part of successful interaction with customers. So, if you want to make a good and productive first impression, think about the landing page. Let alone, It is the first thing the customer sees. Thus, the landing page should exist only for one reason and not for some random information, you also would like to see on your page. 

A landing page has a certain list of solutions that will help you create effective and engaging interaction with a new customer. Among them are: 

  • creating a headline that will be detailed and engaging;
  • hiding all links and menu;
  • giving a clear explanation on offer with great visuals;
  • giving more place for advantages rather than features;
  • adding real or related to the topic image, video and animation;
  • making a length of form related to the value of your offer;
  • adding social media buttons.

All in all put as an aim at least 20% of the conversion rate for your landing page.  Remember that you can always contact us and we will provide you with high-quality web design.

5. Effective elements for converting 

These elements are good supporters in converting random visitors into loyal customers. Among these elements are the logos of companies who cooperate with your business or trust you, case studies, social media shares, testimonials, a seal of guarantee and other related things. 

These elements might seem unimportant, however, in the long run, they can improve the performance of website and conversion rates. These days users do not wish to risk their money. 

6. Opt for forms

A landing page has become an important part of successful interaction with customers. So, if you want to make a good and productive first impression, think about the landing page. Let alone It is the first thing the customer sees. Thus, the landing page should exist only for one reason and not for something else you also would like to see on your page. 

A landing page has a certain list of solutions that will help you create effective and engaging interaction with a new customer. Among them are: 

  • creating a headline that will be detailed and motivating;
  • hiding all links and menu;
  • giving a clear explanation on offer with great visuals;
  • giving more place for advantages rather than features;
  • adding real or related to the topic image, video or animation;
  • making a length of form related to the value of your offer;
  • adding social media buttons.

All in all put as an aim at least 20% of the conversion rate for your landing page.  

5. Effective elements for converting 

These elements are good supporters in converting random visitors into loyal customers. Among these elements are the logos of companies who cooperate with your business or trust you, case studies, social media shares, testimonials, a seal of guarantee and other things. 

These elements might seem unimportant, however, in the long run, they can improve the performance of website and conversion rates. These days users do not wish to risk their money. 

6. Opt for forms

Online form

Forms are very useful options on the landing page to get to know your customers and make connections with them. How does this happen? You let visitors or customers fill in a certain form where they add information about themselves. You can use this information to offer them something in return. It can be anything. From newsletters to a trial period. 

The path of converting from visitor to customer should be as easy as possible for both sides. There is a certain balance where it is not enough or too much information. Sometimes if you ask a few questions through forms you will not have quality information to connect with possible customers. Thus, always test various forms and find the one that will work the best for your business and generating leads. 

If your company has B2B model, you should include at very least these three options:

  • Name
  • E-Mail Address
  • Job title (optional)

7. Create a page where you express gratitude for your customers.

Another great option to connect with visitors is a thank-you page. Your possible customers go there only if they already know that they come back for sure. This page can appear after they buy something on your website. As a result, they can subscribe to your newsletters or to some other actions that you will offer. 

These pages are useful for supporting a certain level of engagement with your customers. Moreover, if they are already your loyal customers, you can offer them some other opportunities. Everything depends upon what aims you have and what path you have planned to develop relationships with customers. 

8. Create CTAs that have a high level of conversion

Forms are very useful options on the landing page to get to know your customers and make connections with them. How does this happen? You let visitors or customers fill in a certain form where they add information about themselves. In return, you can use this information to offers them something instead. It can be anything. From newsletters to a trial period. 

The path of converting from visitor to customer should be as easy as possible for both sides. There is a certain balance where it is not enough or too much. sometimes if you ask a few questions through forms you will not have quality information to connect with possible customers. Thus, always test various forms and find the one that will work the best for your business and generating leads. 

If your company is B2B, you should include at very least these three options:

  • Name
  • E-Mail Address
  • Job title (optional)

7. Create a page where you express gratitude for your customers

Another great option to connect with visitors is a thank-you page. Your possible customers go there only they already know that they will come back for sure. This page can appear after they buy something on your website. As a result, they can subscribe to your newsletters or to some other actions that you will offer. 

These pages are useful for supporting a certain level of engagement with your customers. Moreover, if they are already your loyal customers, you can offer them some other opportunities. Everything depends upon what aims you have and what path you have planned to develop relationships with customers. 

8. Create CTAs that have a high level of conversion

Call to action on computer

If you want to guide your customers for certain actions there are such CTAs buttons.  For instance, you want clients to communicate with the support team, put button “call now” and other many options. Your CTA buttons can be any in any form and in any place your marketing team thinks it makes sense to put. 

If you want to guide your customers for certain actions, there are such CTA buttons. For instance, you want clients to communicate with the support team, put button “call now.” Your CTA buttons can be anything in any form and in any place your marketing team thinks it makes sense to put. 

With such buttons, you can easily establish contact with your future leads. 

CTAs are important in starting the communication that will convert your visitors into possible leads. We can give a great example. When a visitor clicks on the call-to-action button, he or she will be brought to the main landing page where you also have a call-to-action button. The button could ask this person to study marketing offer or acquire coupon code for a discount, etc. At this exact stage, it is very important to make visitors trust you and your product. 

If you do not know where to start with CTA buttons, you can begin by asking yourself a question “why?”. Why should the user be interested in buying your product? If you find the answer, one of the most popular CTAs is “Buy 2, Get 3 For Free” or “Get 5/20/30 Discount At Once”. 

9. Execute processes connected with sales

These tips mostly relate to a sales team that main prerogative to convert leads into real customers. Sure thing, previous tips are enough to increase the number of customers. However, some businesses that work with inbound marketing, need to consider this option. Before you get your customers, you need to educate on your offer. Remember to put into life complex processes or workflows connected with sales only after a random user has turned into lead. 

This process goes like this: 

  • A user has found one of your blog posts. Now, this user is your visitor;
  • So, he or she has read this post, has found free e-book with the help of the CTA button, and decided to click on it because it might help to resolve his or her issue;
  • Your visitor is redirected to a landing page and fills in the needed information to receive this book;
  • He or she at last downloads this e-book and visits your thank-you page. Now the visitor turns into a lead;
  • From this moment you can interact with your lead and possibly turn him or her into your loyal customer who might promote your business to friends, family members, and others. 

We offer you several strategies, that can improve the situation on this matter: 

  • classic strategies in sales (follow-up emails or cold calls)
  • automatic mail answers that do not have annoying sequence 

In the long run, please, remember one important thing. Having problems with selling products to your target audience is quite a widespread thing. You need to study all aspects of your selling process, otherwise, you will not gain any new customers, lose the existing ones and will not be able to sell your products or services. 

10. Think about proper remarketing

Many cases of remarketing have proved that this solution is quite effective if you do not have any positive changes in a long time. Remarketing improves the relationship with customers who still doubt if they need to purchase anything from your website. 

This process includes developing ads that targeted to a certain audience that has already engaged with your website but left. These ads motivate people to continue their actions. For instance, some people have read one of your posts but then left. You use remarketing so that they continue reading and downloading or buying stuff from your website. 

eMarketer has gathered statistics that have shown that three out of five online customers in the United States notice ads that are connected with their previous searches. Specialists from eMarketer also have learned that 30% of customers are happy to see such ads because they simplify the process of search. 11% of customers perceive such ads negatively and finally, 59% think neutrally about such help. 

If you want to use this tip, opt for marketing services from Facebook. This social media has great set of tools for remarketing. It is very popular, functional and adjusts according to your needs. 

Summary

We sincerely hope that the tips above can help you turning many visitors into customers who will stay with you for a long time. Marketing experts know many more tips that can improve this situation, however, for starters, these 10 tips are enough for anyone who struggles with the issue.

References:

  1. Oganes Barsegyan. Council Post: Four Web Design Tips To Convert Visitors Into Customers.- Forbes. – Link – https://www.forbes.com/sites/forbesagencycouncil/2020/02/14/four-web-design-tips-to-convert-visitors-into-customers/#4bf55db7610b
  2. Steve Olenski. 6 Reasons Your Website Visitors Are Not Turning Into Customers, Forbes. –  Link – https://www.forbes.com/sites/steveolenski/2017/02/20/6-reasons-your-website-visitors-are-not-turning-into-customers/#1949cbf82f33

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