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Offshore Web Development

how Offshore Web Development Can Improve Your Business

The website of the company is its face which helps to sell a particular product or service and tell the world about the business. Due to this reason, it is essential to hand the website development over to the professionals. 

Web developers are the experts who deal with the structure of the website and the backend of the site or application. Despite the fact that the set of skills of web developers and designers often looks similar, the designer’s role is different and focuses mostly on the look of the product. 

how to use offshore web development
Offshore Web Development

What is offshore web development?

The businesses tend to outsource website development to other companies. Offshore web developers offer a wide range of benefits. Offshore custom software development is also called offshore custom software engineering. This profession helps to maintain different kinds of software applying different technologies used in IT. Offshore website development often uses various fields of knowledge related to information technology like mathematics and project management.

The technological services offered by offshore web development include:

  • product architecture and designing;
  • finding intranet and Internet solutions;
  • testing and coding through the development of SaaS;
  • web development with MySQL and PHP;
  • project management;
  • providing specialized services like Web 2.0.

Need for offshore development

Businesses are looking for new ways to expand their influence on the market. The online marketplace is defined by the products that have entered the scene which are laptops, smartphones, and tablets. This triggers a need for the application developer who will code up the apps that will be useful for the company’s market strategy. However, this is not a one-fits-all solution. That is how the offshore developer’s profession has emerged.

The offshore developers usually have rich professional experience, a specialized set of skills and expertise in the specific field. These are the reasons why the companies prefer to choose the offshore web developer over the full-time developer. The four major technological bases in the world are the UK, USA, Canada, and the Gulf where the companies tend to hire offshore developers to build their applications.

offshore web developer
offshore web developer

Benefits of hiring offshore developers

Remote job opportunities

The pandemic of COVID-19 created a new environment for businesses where the companies need to adapt their schemes of work to the current realities. Some people are more adapted to working remotely than others. The outsourcing partners are used to indirect communication with the clients without physical presence. In comparison, full-time developers often stick to the office job with fixed hours, a sense of organization, and a clear chain of command.

So, the first benefit of employing the offshore specialists for developing your website or application is their ability to work remotely and past experience in telecommuting which is of high relevance to the employers now.

Reduction of costs

Building the application or website is a project work so you do not necessarily need to hire a full-time developer. It is a good opportunity to save costs on salaries, benefits, and fees for workers. The calculated prices often help to save costs. 

how to reduce the cost
reduction of costs

Business owners can find qualified workers from Eastern Europe, Asia, or Latin America for the lesser costs comparing to hiring the freelancer or staff member from the United States or Western Europe. However, you need to be alert if the employees’ salaries are too low. There is a risk to face a low-quality work or additional fees for the extended timelines of the project. 

Skillful and experienced professionals

The website reflects the condition of your business, so it should be of high quality. The customers will not take into account the number of accolades you received or the number of years you are on the market. If the website is unprofessional and inconvenient, you would probably lose the clients and sales. 

If you choose to outsource the website development, it means you are entrusting the project in the hands of the skilled experts. The offshore web developers often have a high degree of professionalism and plenty of experience to help your business stand out from the competition.

Time effectiveness

Hiring the outsource developers or company for developing your website or application often means that you can free your staff and help them focus on the other priority tasks. The outsourcing team may build your online presence while the full-time developers would be developing the application for your business. 

Offshore companies are focused on meeting the requirements of the employers, so you can be at ease about the quality of the project because it will be in safe hands. In addition, the offshore web developers are not involved in the other projects of your company, so they will not be distracted by the problems that are not related to their tasks. They will pay attention only to the important tasks they are dealing with at the moment, so you will achieve satisfying results. 

No infrastructure required

One more benefit of outsourcing is the ability to do without providing special resources to the employees because they already have them in place. You do not need to offer management, training, equipment, or software. Moreover, if you are addressing the external provider of web development services with his own resources and staff, the project will require a lesser degree of control and involvement on your part. The offshore web developers may even provide their help and consultation on the improvement of your website as the international contractors. 

24/7 communication

There a wide range of tools for remote communication including Zoom, Slack, and email. These tools are very useful for keeping in touch with your remote employees and tracking the state of your project. The outsourcing companies are usually focused on meeting the needs of their customers remotely, so they will provide you with immediate responses. 

If you are looking for constant communication, you may search for the outsourcing company located in the same time zone as your online business. This approach will help you to receive reports about the project faster. For instance, if your company is located in the United States, you may look for the offshore website developers in Latin America. In the case of Eastern Europe, it is better to look for business partners in Western Europe. 

working on a team
How to make a competitive product

Competitive product

Offshore developers have not only technical expertise and skills but can offer innovative abilities that help to make a product of high quality. When you start partnering with the outsource web developers, they can take a fresh look at your product and make it even better than you pictured before. The task of the offshore developers begins from giving the specification to the software, coding, and testing that leads to the creation of a competitive product. Thus, when the product is introduced in the market, it brings significant revenue. 

In addition, the outsourcing companies often provide search engine optimization services which help to introduce the new visitors, increase sales, and achieve your business goals. 

Efficient and profitable business

Offshore developers create the software for intranet and extranets. The software created by the developers helps to maintain the data. Web applications are useful for receiving the best web content. Also, the apps help to manage new articles, publish blogs, and run online shops. The software is helpful in operating businesses by developing a weblog system, shopping cart, content management system, product catalog, and photo gallery. 

When it’s better not to outsource

With what we said, it might look like it is always right to outsource; but, no. Sometimes it doesn’t make sense to use offshore web developers. But when exactly?

1- When you have it.

Sometimes you have the right people to execute the job. They have the skills, knowledge, and experience needed to make it done. In this situation, it doesn’t make sense to outsource the project.

2- When it’s not cheaper

In most scenarios, it is less costly to outsource the project. But, sometimes it is not even cheaper, but also more expensive. Of course, you are paying more to receive more quality projects. However, if you don’t need that much greatness, you don’t have to outsource your project to an offshore web designer or web developer.

3- When it is too important

Of course, you can stay in touch with the offshore web developer to have full control over your project, but it’s sometimes risky. 

So, when the risk is too high, it’s better to seek other alternatives that grant you more control over the project.

How to choose the best offshore web development company

how to choose a web developer
finding the best

There are thousands of offshore web development agencies around the globe that make it hard to choose one. So, you better have some considerations before selecting the offshore web developer company.

1- Flexibility and cost-effectiveness

One of the most important factors of a good offshore web developer is flexibility. Flexibility is not just about being agile in executing the project. It means that the developer should be manageable and presents some pricing models for the project based on your needs.

You should select your partner with consideration of the nature of your project. If your project is simple, the price list should be simple and if it is more complex, there will be a demand for more things to concern. 

2- Scope of knowledge, experience, and skill

You don’t want to fail. It’s the least you expect from your offshore web developer. So, it is important to select a partner who is capable of doing what you need. This is what you can predict the success of your project based on. 

For example, if you need someone for web development, the offshore developer should be able to utilize frameworks and technology stacks for web development.

3. Offshore developer location

Geographically, Asia and India are like gold mines to find offshore web developers. These areas have been the most common choices for a long time. However, new locations are emerging and they have proven their ability to compete with previous locations. Vietnam and several countries in Eastern Europe, including Romania, Ukraine, Belarus, Moldava, and the Czech Republic seem to have a desirable reputation.

4. Company Security laws

One of the most important risks that you will face when you are going to outsource your project is the differences between countries’ laws and regulations. therefore, you should make sure that the company:

  • is compliant with international security standards.
  • Has an articulated business flow control system. 
  • Has established internal structures for data security and protection. They should also be open about how they’ll handle your project data.
  • Adheres to contractual adjustments, especially conditions on intellectual property rights and data protection. 


Hiring offshore web developers has many advantages for your business. These are the high quality of services, experience, time- and cost-effectiveness. While choosing the offshore web developer you need to take into account some important options.

The most important thing is the interview with future potential employees. You need to examine the portfolio and recommendations carefully. The social media pages are also essential while choosing the perfect candidates. When you are analyzing a portfolio, try to test the features and construction of each website instead of the cursory glance.

You might begin your partnership with the low-stakes project. If the employee’s work satisfies your requirements at this stage, you might shift to the larger projects. If the cooperation turns out to be successful, you could have a lasting partnership.


Why companies are showing more interest in using offshore web development?

As we mentioned above, there are many benefits to using offshore web development.
70% of the companies’ main reason is the lower labor cost. 65% of them have stated that staff augmentation is another reason. 30% of these companies use offshore web developers because they want to access high-quality employees and the same amount is because they want to use new technologies. And, 25% of them utilize offshore web developers to meet customer requirements.

The popularity of using offshore web development is growing so fast in some countries. Why?

There are two main reasons for this fact:
–         Customers are willing to cut the expenses.
–         There aren’t many domestic IT professionals in the US and Western European countries.
What is the difference between outsourcing and contract programming?
These two terms may confuse you, but they are not the same.
Contracting is when a customer (company) buys a service or service from another company. In this condition, the customer owns and controls the service or services.
In other words, the customer demonstrates what exactly it wants and how it wants the supplier to make it done.
And it’s easier for the companies to cancel the contract to replace each other.
On the other hand, in outsourcing, the customer turns over the ownership and the control of the process to the supplier. They just ask the supplier for the desired result and it’s the supplier who decides how to make it done.

Big projects or small projects? Which one is more suitable for offshore web development?

Both. Whether you are just a small company with time to time projects or a big company with many heavy projects, offshore web development can give you the benefits you’re looking for.

Who owns the codes and intellectual property rights?

As soon as the customer pays the fee, all the codes, database, files, graphics, and other materials will be owned by them.

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