7 Ways Solid SEO and Web Design Work Together to Build Rapport With Google
Practice shows that many of us think that search engine optimization and web design are unrelated elements of our business websites. In reality, it is not a case. Moreover, to do both elements properly, they have to work jointly. Regardless of what you think, Google pays a lot of attention to how your website looks and is used. Even though it does not see the same way people can see, there are a lot of advantages to developing a responsive website that will turn your SEO into a strong tool.
- What is website SEO?
- Always stay user-friendly
What is website SEO?
“SEO” stands for “search engine optimization”. Put simply, this is the act of planning your website to be the best match for search engines, appearing the most relevant to the searches, resulting in more visibility and higher traffic. Search engines and their results are vital for attracting new users to your business and ensuring that your usual ones always return. Other than quantity, SEO also guarantees a good quality of visitors. This means the traffic visiting your site will be truly interested in your content and business.
SEO will also increase your organic traffic, which is traffic that is not driven from ads.
Search engines like Google use crawler bots that surf the whole internet to gather information on all the available content. The code is then used to create an index, which is fed through an algorithm to be displayed in a way that best matches your query.
This optimization can be done in many ways, such as using good inside and outside links and making sure your title tags and meta descriptions are the right lengths and informative.
Although you must keep in mind that getting into a good rapport with Google needs more actions than the simple repetition of keywords. Although SEO is extremely important, it is not something you dress an already existing site in. It has to be built into the web design. In this article, we offer you several solutions that will help your website rise in search rankings among all opponents.
There are a variety of SEO ranking factors including:
- high-quality content (The most important factor)
- optimized content
- the right target keywords
- page load speed
- Domain Age
- Backlink profiles
Remember that getting into the rapport with Google needs more actions than the simple frequency of keyword. We offer you several solutions that will help your website rise in search rankings among all opponents.
At the end of 2017, Google made a statement that its webmaster blog firstly would begin indexing mobile websites. Before that, the indexing would be done for the desktop version of the website first. However, from that moment Google gradually started implementing a program that is focused on mobile versions first.
This is not just some random decision. Google always knows what it is doing. Recent Quartz reports from media agency Zenith show that at least 70% of all web traffic is coming from mobile phones. With upcoming years this number will only grow.
If you are thinking of optimizing your website design for Google, remember to spend some additional time developing stable mobile version, because this is the one crucial detail Google algorithm will pay attention to. Ask yourself: how responsive is your content? your visual content? is every detail tagged the same it is on your desktop version of the website?
Considering the list below might be helpful to create an enhanced mobile-friendly website:
- A mobile-responsive theme: it modifies the layout based on the screen size and resolution which offers more dependable readability and usability on smaller screens
- easy to read: large and distinct fonts.
- easy to navigate: Links should be clickable, clear enough, and divided by categories and space out.
- enjoyable to look at: images and cascading style sheets (CSS) should be as light as possible
Making use of your mobile version as the main test model (the same way Google does it) is the best solution to make sure you will get all crucial elements correctly. Try to design your website smartly for various mobile devices. A mobile-first web design is thought through in such a way that the smallest and the simplest devices can function well with it. You could create an adaptive site or if that is impossible, a separate mobile site. This will make your SEO stronger and better.
Always stay user-friendly
When a random user visits your websites, goes through it, and then leaves because they could not find what they were looking for, some call it a lost sale. Google certainly calls it a bounce.
The president of SEO National, Damon Burton, strongly believes that quite often an intuitive and user-friendly design is the underrated detail of SEO. Google tries to implement the idea that everyone should be treated like a regular customer and not some random guest. And that’s why when your website is difficult to go through and not mobile-friendly, it creates issues not only for Google but also for users and visitors. Remember that SEO and web design are intertwined. If you want to do it right, then try to combine them to build a stable and strong user experience. Later, this will enhance your rankings.
It is getting more understandable that as the website’s algorithm improves, it is going to be better not only for users but also for Google. If you develop a good website design that is simple and clear, your users will find what they need there, and even get curious and check some other things out. This will lead to more time on the website, more backlinks, and more engagement. These things do not go unnoticed by Google. And they mostly happen because of a neat design.
A successful website is not only aesthetically pleasing but also offers a seamless user experience. It is easy to scan, well planned, and easy to navigate through. Good error handling is also very important for an efficient user experience. Take time to design your site in such a way that fits your customers, and ask them about their preferences. Constantly test your site, to see it from the eyes of the user audience, and remember that a trustworthy business is a considerate one that takes steps to be accessible.
You must not forget the elderly, disabled, or blind audience. Many of these users use screen readers to access the internet. The 508 website accessibility guidelines show simple web design techniques that can be used to ensure your website is screenreader-friendly as well.
Here are some tips to make the atmosphere friendly:
1. listen to your audience:
Take time to know your audience and their expectations. Ask regularly what they’d like to receive and what content you should work on more. Discover the missing elements that your visitors are interested in and eliminate the irrelevant features. Placing the user at the core of your design and content will lead to a more friendly atmosphere.
When a visitor lands on a web page, the first thing they look at is the navigation bar to orient themselves with the page. the navigation bar is vital because it’s like a map that directs the visitors to the right spot. The number of your categories should be limited and placed in the same location on every page.
3. Improve the layout:
Since many users visit websites throughout their smartphones, employing a responsive layout is crucial. The version of your website that users have access to on both desktop and smartphone, doesn’t have to be necessarily the same. The important thing is to read the text without having to zoom. The ideal website layout is symmetrical, clear, and orderly.
4. Beef up your contact page:
Adress all the social media pages and open the door for more connection. Complete contact information is something that many websites are missing.
It is understandable that as the website’s algorithm improves, the results will get better not only for users but also for Google. When developing the design of your website, in case if you have a good design that is to work with, your users will find what they need. This will lead to more time on the website, more backlinks, and more engagement.
Sometimes going steady and slow will not help
Every good and efficient design should load quickly and without issues. You should always keep your web design simple and organized to increase the speed of page loading. This is one of the main parts that Google takes into consideration when it is indexing. And even if you are suggested, users may not have the time to wait, get impatient, or not have a great connection.
For page speed, there is a Fundamentals guide from Moz that places attention on the fact that pages with slow load speed tend to have bigger bounce rates and lower spent time-on-page. According to the iCrossing study, the slower your page the lower your conversions.
Good content means good SEO
Do you have clear, intuitive, accurate, and to-the-point content? Google prefers smart websites and a clear content structure with keywords that are put in the correct places. Pages that could be easily found, containing content with a certain logic.
Frédéric Dubut, the senior program manager of Bing tells us to ask ourselves that would we send the users to our website if we were in the shoes of the search engine? If the answer is anything but yes, you have a lot of work to do with the content itself before you get to play with anything else. The priority is the content and the users are there because they require information. Without good quality content, there is no reason for them to stay.
Doing in-depth research about the keywords is the most important fact after content that is high of quality itself. You should study your audience and truly understand the language they use. This ensures that you are using the right keywords. If not, your target audience may never even find your content.
The founder of Copyblogger, Brian Clark, believes that if you create fundamental content that is relevant, clear, and made for regular user needs, you may put in order Google snippet; As Search Engine Journal notices FAQs, how-to posts and other similar user-friendly pages are the easiest variants to get there. If you have tons of aging content, you can touch them up and make them shiny and new. If a search suddenly becomes very popular, google will apply something called a QDF –query deserved freshness- this will affect the results to display what’s most relevant at the time.
Giving straightforward answers also holds tremendous value. Search engines are increasingly trying to give direct answers. If your answer is good and simple enough, it might be showcased as a featured snippet, or even heard on Google assistant. Research even shows that more than 50% of Google searches end without opening other sites.
Overall, up-to-date content and good structure level up your rank and may even lead you to the desired “position 0” of search. Great results, don’t you think?
Create an easily readable design
While you have been working on bettering your SEO, you are likely to spend more time on your content. Some businesses do not understand that the design of the website had an enormous influence on your content or presentation of it to be precise.
Weak web design can make it almost unreal for users to read the content they have been looking for. If you have pages with blocks of content in bizarre places, with a lot of hyperlinks that are put there aimlessly, scares off your target audience that comes to the site in search of answers. There is no point in your website if you can not provide information users have been looking for.
At some time, you have probably visited a website that had unreadable text because of the design of the page. It could be a light-colored text on a white or bright background or some dark or dull color on a black background. Those types of designs should belong the to late 1990s where they have come from.
However, sometimes an issue is not always related to color. The text might be too small or too big or written in an unreadable form. Like websites that are not quite mobile-friendly, websites that are hard to read on any kind of device or desktop version will scare off possible users quickly. Professional web designers should know how to build websites that create easily perceived content so you can get the most profit.
Length of lines, white space, and additional elements like images can influence how people see and focus on your website. Also, do not forget to take into consideration people with disabilities by creating an inclusive web design version.
Your site map should have a certain logic to it
While mapping your website, you should think of the overall harmonies and your ideal goal. If you don’t have a clear vision of your website, sure your audience will not as well. If you understand that your linking structure confuses you a lot, it also will confuse your users. Moreover, it will even have Google confused, at its base, the best SEO website design allows an easy read to the search engines, making sure that the crawlers can easily read through the pages and the content. That is why you should invest more time into making your link structure logical and purposeful.
Take a look at your anchor text and ensure it follows checked practices. Make certain you are not leaving scattered, vague links that will confuse your audience. Along those lines, also try to answer the following question: is your web design properly leading your users to the correct destinations? Your site map is as important of a web design function as any other when it comes to SEO. Therefore it is important to focus on this aspect of your web design more than you probably are. A messy site map creates a webpage that is NOT user-friendly.
Even though many perceive SEO as a technical art, it is still inseparable from web design. This is one of the main reasons Google is continuously updating the rules. Although it is becoming harder to steadily fit its standards, you still have to make sure your SEO and web design work together to your likings.
“Search Engine Land” is among the examples that have achieved this. It started with one of its firms having almost zero visitors, and in a few months, the number had escalated to about a hundred thousand visitors. Their hard work started with initially offering high-quality content, improving their design, and then bettering their SEO. Web design should be considered as part of a good SEO; With them combined, you will see good results in the nearest future.
Win over your users
In comparison with other SEO factors, you cannot truly measure the amount of trust your users have in your website or business. Although, there is no doubt that gaining their trust is yet essential in accessing higher ranks for your website. Keep in mind, it is hard to change already formed opinions, so you should be aware of your decisions.
In those past years, we have faced numerous growth in perfect websites offering an unbelievable user experience. Thus, having the competitive market in mind, it is only natural to expect the same from every website, especially yours.
Websites offering a user-friendly experience, with clean, organized maps, and a straightforward answer to the user’s needs, are more efficient and generally found more honest. Users consider revisiting the website and investing their time and trust into it. Next time the website’s name pops up on their search engine, they will prefer to click on that one instead of the others.
On the other hand, though, a website looking outdated and old will probably scare the users off, as they will find the information itself old and irrelevant. Even if not so, using such a website will probably take more of their valuable time, thus being less efficient to use.
There might also be some goods or services that your company provides but is not what the customer has visited the webpage for, these goods and services must not be displayed as more than just a gentle suggestion. This bad web design will have the website look like a mess, and overwhelm the customer, which leads to them leaving. This will make it seem like you prioritize money over your customers and your website as untrustworthy.
SEO and website design go hand in hand, So, it might be easier than what you think to improve your website. Considering web design rules, results in more views and loyal customers, which is a goal SEO also aims to achieve. As a fact, the Rapport SEO builds with Google, is based on how Google perceives your web design as well. By remembering these points stated above while developing a design for your website, you are likely to grow your rankings more than you could even imagine.
SEO goes the best paired with web design. As a result, improving your website does not have to be so hard. Remember about these points when you develop a design for your website and you are likely to have higher rankings than you have had before.
First of all, the website should be crawler-friendly, and accessible to search engines. They should be able to go through your pages fast and efficiently to gather the information they need. This is the most important factor in SEO-friendly web designing and a crucial factor in your business success. An SEO-friendly website has a clear map with sensible, relatable domains and a logical, well-built link structure. Choosing the right CMS can be game-changing and Word press is by no way the only option. Your CMS must match your situation. An SEO-friendly web design is mobile-friendly, as that is where more than 70% of visitors come from. Your website should be both fast and user-friendly, as hard and slow access to content guarantees lost traffic.
Yes, it does! Search engines like Google are getting smarter by the second, and Keywords by no way are not all it takes to impress them. Many things matter to Google, such as your title tag and your META description. The information they give, how they are perceived and their length are all critical. Heading tags and the unity they create is also important to SEO. Your page speed, host, user-friendliness, and mobile-friendliness determine the bounce counts of your page, which is a vital factor in SEO and staying relevant.
If you are looking for a power start, the best option is always to get the help of an expert. We offer Dewzilla.
Dewzilla offers website designs and SEO packages. They are experienced in website development, design, content, SEO, and CRM management. Their services are varied and they can even help you to simply promote your website and plan. Through an in-depth analysis of the business processes and the company’s structures, they determine what is the best way to improve your business, achieve performance targets, and increase productivity.
You can also always learn how to use a program like Word press and learn to do it yourself. There is some simple stuff you can start by like working on your title tags, mastering the keyword search, make great links, choosing a good host, etc. you must also never forget the importance of a mobile-friendly site as most of the traffic is mobile users. But then again, the first important thing is the quality of your content which should always be the priority.
Today there are many options out there that it has become hard to choose. Finding the right platform can be a truly difficult task, but here are some we like anyways:
It has been one of the most famous platforms in the last 5 years. If you have done the tiniest bit of research, you probably already know of it. This platform originally started as a free and open-source blogging platform. It grew and evolved into one of the most SEO-friendly platforms out there, due to its customizability, extensions, and clean web development tools. Although WordPress recently launched its e-commerce plans, you probably will not find it the best suitable for an online store. Due to its blogging roots, it wasn’t originally designed for such tasks, and unless you get a good sense of how it works and some experience in the development field, you can’t use most of its functions.
Wix has changed a lot since it first started. Although it began as a drag-and-drop website builder, many of its bugs and issues are now fixed, and it might be the best fit for your SEO needs! If you own a personal website or a blog, or if you own a small business you might want to check Wix out. If you are looking for total SEO control though, you might want to look for a more controllable platform from the beginning.
This Is another user-friendly website creator. this too, like Wix it offers beautiful templates and a simple editor. Square space has millions of users as it is straightforward and easy to use. This again is not a great option for those in search of complete SEO control as it doesn’t have SEO tools and you will have to use their existing features.
It is simple and accessible on the surface but completely customizable at its core. Due to its simplicity, many find ghost a surpassing alternative to platforms like WordPress. Its built-in SEO and social media sharing features are handy and easy to use, extra plugins are not required, and you don’t need a developer to write code. Anyone can use Ghost.
Joomla is one of the most influential current rivals to WordPress. It supports any business of any size, and millions of web developers are using it. Unfortunately, you do need developer knowledge to be able to configure its tools for optimal SEO usage. But When you grasp the basics, it is a popular and powerful tool that helps you make most of your fantasies come true.
At last, a website is a creative platform and as endless as blank paper. It is a perfectly fine place to free your imagination and create a language that suits your business and best communicates with your target audience. Have fun!