7 Ways Solid SEO and Web Design Work Together to Build Rapport With Google
Practice shows that many of us think that search engine optimization and web design are unrelated elements of our business websites. In reality, it is not a case. Moreover, to do both elements properly, they have to work jointly. Regardless of what you think, Google pays a lot of attention to how your website looks and is used. Even though it does not see the same way people can see, there are a lot of advantages to developing a responsive website that will turn your SEO into a strong tool.
Remember that getting into the rapport with Google needs more actions than the simple frequency of keyword. We offer you several solutions that will help your website rise in search rankings among all opponents.
At the end of 2017, Google made a statement that its webmaster blog firstly would begin indexing mobile websites. Before that, the indexing would be done for the desktop version of the website first. However, from that moment Google gradually started implementing a program that is focused on mobile versions first.
This is not just some random decision. Google always knows what it is doing. Recent Quartz reports from media agency Zenith show that at least 70% of all web traffic is coming from mobile phones. With upcoming years this number will only grow.
If you are thinking of optimizing your website design for Google, remember to spend some additional time developing stable mobile version, because this is the one crucial detail Google algorithm will pay attention to. Ask yourself: how responsive is your content? your visual content? is every detail tagged the same it is on your desktop version of the website?
Thus, making use of your mobile version as the main test model (the same way as Google does it) is the best solution to make sure you will get all crucial elements correctly. Thus, try to design your website smartly for various mobile devices. Later that will make your SEO stronger and better.
Always stay user-friendly
When a random user visits your websites, goes through it, and then leaves because he or she can not find what he or she has been looking for, some will call it a lost sale. Google certainly will call it a bounce.
It is getting more understandable that as the website’s algorithm improves it is going to be better not only for users but also for Google. When you are developing the design of your website, in case if you have a good design that is to work with, your users will find what they need there. This will lead to more time on the website, more backlinks, more engagement with users. These things do not go unnoticed by Google. And they mostly happen because of clear design.
The president of SEO National, Damon Burton, strongly believes that quite often an intuitive and user-friendly design is underrated detail of SEO. Google tries to implement an idea that everyone should be treated like a regular customer and not some random guest. For these reasons, when your website is difficult to go through and not mobile-friendly, it creates issues not only for Google but also for users and visitors. Thus, remember that SEO and web design are not unconnected things. If you want to do it right, then try to combine them to build a stable and strong user experience. Later, this will enhance your rankings.
Sometimes going steady and slow will not help
Every good and efficient design should load quickly and without issues. Thus, you should keep your web design simple and decluttered to increase the speed of page loading. This is one of the main parts that Google takes into consideration when it is indexing.
For page speed, there is a Fundamentals guide from Moz that places attention on the reality that pages with slow load speed tend to have bigger bounce rates and lower spent time-on-page. According to the iCrossing study, the slower your page the lower your conversions.
Good content means good SEO
Do you have clear, intuitive, accurate, and to the point content? Google prefers websites that smart and clear content structure with keywords that are put incorrect places, pages that are easy to be found, and content that has a certain logic in it.
The founder of Copyblogger, Brian Clark, believes that if you create fundamental content that is relevant, clear, and made to regular user needs, you may put in order Google snippet. As Search Engine Journal notices FAQs, how-to posts and other similar user-friendly pages are the easiest variants to get there. Up-to-date content and good structure level-up your rank and may even lead you to the desired “position 0” of search. Great results, don’t you think?
Create an easily readable design
While you have been working on bettering your SEO, you are likely to spend more time on your content. Some businesses do not understand that the design of the website had an enormous influence on your content or presentation of it to be precise.
Weak web design can make it almost unreal for users to read the content they have been looking for. If you have pages with blocks of content in bizarre places, with a lot of hyperlinks that are put there aimlessly, scares off your target audience that comes to the site in search of answers. There is no point in your website if you can not provide information users have been looking for.
At some time, you have probably visited a website that had unreadable text because of the design of the page. It could be a light-colored text on a white or bright background or some dark or dull color on a black background. Those types of designs should belong the to late 1990s where they have come from.
However, sometimes an issue is not always related to color. The text might be too small or too big or written in an unreadable form. Like websites that are not quite mobile-friendly, websites that are hard to read on any kind of device or desktop version will scare off possible users quickly. Professional web designers should know how to build websites that create easily perceived content so you can get the most profit.
Length of lines, white space, and additional elements like images can influence how people see and focus on your website. Also, do not forget to take into consideration people with disabilities by creating an inclusive web design version.
Your site map should have certain logic in it
When you plan on mapping your website, what should it look like? Is it some kind of octopus with tentacles flailing in various directions? Or a huge hedge with wood sticking out of it where some forgotten branched have died previously?
If you understand that your linking structure confuses you a lot, it also will confuse your users. Moreover, it will confuse Google even more. That is why you should spare time into making your link structure more logical and clear. Take a look at your anchor text and ensure it follows checked practices.
Ensure you are not leaving unclear links that will confuse your audience. Thus, try to answer the following question: is your web design correctly leading users to correct places? Your site map is an important web design function as any other when it comes to SEO. Thus, try to work on this aspect of your web design a lot.
Even though many perceive SEO as technical art, it still can not be separated from web design. Google updates its rules of the game for the reason. Although it is harder to feat its standards you still have to make your web design and SEO work together with you an not against you.
Among good examples is Search Engine Land. One of its firms had zero visitors and in a few months, the number reached about 100 thousand visitors. At first, their hard work started with high-quality content and design and then with SEO. Remember to combine good design with SEO. You should not split them, however, if you combine them, you will see good results in the nearest future.
Win over your users
In comparison with other SEO factors, you can not truly access how much users trust your business or your website. However, gaining their trust is still important to get higher ranks for your website. Of course, some people quickly form their opinion on something and then it is very hard to change them.
Over a number of years, we are quite used to seeing perfect websites that offer unbelievable user experience. Thus, it is only natural to expect the same result from each website.
Many of us see something that is easy to work with, clean and that can quickly provide us the needed information. As a rule, we think such websites are more honest and effective. However, if a website looks outdated and old, most of us will the website as soon as possible and never come back.
You still could have a good or services that might be not quite what users have been looking for, however, your website should not show this. However, if you have a bad website that will only show how much you do not care about users or business in general.
SEO goes the best paired with web design. As a result, improving your website does not have to be so hard. Remember about these points when you develop a design for your website and you are likely to have higher rankings than you have had before.