Why SEO Channels are Important for Your Startup
When launching the first startup, entrepreneurs aim at great results of the project and that it will receive wide recognition among target customers. However, they keep forgetting that they won’t make stunning profits if they do not provide effective SEO channels.
Starting a new business requires – and this is the key point – an establishment of brand awareness in Social Media. Success can be fleeting and, after a wave of hype, your product is soon forgotten. And that’s the reason why SEO plays a crucial role in your business blueprint.
In this comprehensive guide, we will consider the most important stages of startup launch in terms of SEO optimization, and how to make the most of each stage.
SEO is considered an effective marketing channel in today’s digitalized marketing. The tool is used to engage the targeted audience, appeal to them in the right place online and with the right content. If done properly, SEO will ensure your first-page ranking in search engine results.
Unlike other marketing strategies, SEO does not involve providing a ton of money – although you’ll need to spend some budget to enlist a professional SEO in your project, it is hardly comparable to costs you are to invest in overall advertising. It is important to note that SEO is not solidly used for high online leads generation, but it’s also a great method to learn about your customers, earn his/her trust, develop consistency with your product, and ultimately, make customers stay loyal to your brand.
Read further to find out how you can optimize search engines to work it for your startup, and most importantly, analyze each advantage of SEO optimization.
Enhanced Website Recognition
When your young start-up first appears on the web, at first, the only people who visit your website is your project team. To make others notice your website, all action must be therefore directed at building strong SEO strategies or using pay-per-click ads.
Once your SEO experts establish the right strategy, execute on-site and off-site optimization, provide keys etc., your string online presence will skyrocket traffic and therefore, your business profits.
In comparison to the above-mentioned paid ad strategy, a healthy SEO will help your target audience find your website through organic links. However, since the recent Google’s ad redesign of organic and paid links, your website may get lost in a homogeneous pool of blue links. This means that the current click-through rates may vary greatly, and differ from old stats we have used to. Make sure that your SEO team has innovation competence and is aware of the search engine updates.
In that way, your website’s online lead generation depends on your market niche, great SEO optimization (ling-building, keyword accuracy, updates etc.), and your first-page ranking in Google’s search. According to the recent Advanced Web Ranking study, sites that take the positions from six to ten on the first SERP, get fewer clicks than a third link alone, while the first links in Google’s search generate one-third of all clicks. So as long as your website balances between the favourable positions, your SEO endeavours to create a large customer base and establish brand recognition will bore fruits.
User’s Brand Appreciation
We have learned that the more accurate keywords and meta your website content, the more favorable your SERP ranking will be. And there’s more. When your website is displayed on the first page of Google, users assume that your business is of high credibility and give their loyalty to the brand unconditionally. This is especially true for websites that demonstrate high expertise, authoritativeness, and trustworthiness (EAT), and Google contributes to these businesses’ success by levelling their highly-appreciable sites on first SERP.
Targeted traffic that lasts
Once your website asserts its position among the top links of the first page of Google, you should not seek organic traffic elsewhere; if Google approves and holds your website rank, your online traffic will be stable throughout the year or longer. Comparing to paid advertising, this strategy is robust since the online traffic effect from per-pay-click ads slips away very quickly. And this is one of the main reasons for growing online businesses to choose SEO over other methods of online marketing and customer acquisition.
Another advantage of SEO is the power to attract potential customers and retain them. The quality traffic is the logical outcome of your strategic SEO efforts, and smart long-tail keywords are the only way to ensure lasting stability of this traffic.
Particularly, you will need to provide your website with actionable keys that set out the concept of your service. These are query-oriented phrases that consist of three to five words such as “SEO starter guide” or “buy vegan steel toe boots”. Your efforts should primarily focus on providing users with relevant information and fulfiling their needs.
Basically, people seek Google’s assistance with a clear idea in mind: they have some queries they want to find answers to. If you succeed in providing them with relevant tips or product, you will get the anticipated traffic and hence, dedicated customers that will be coming back for the actual info and service.