Youtube for Marketing. Why you need to use it
The date when the very first video uploaded to YouTube is April 23, 2005. This video showed one of the YouTube founders at the zoo with the unambiguous name “I’m in the zoo.” YouTube has come a long and long way since then. For ten years, the number of viewers ranged from 0 to 1 billion. YouTube is not just about fun and games.
Today, YouTube has become not only a leading platform for watching videos but also a powerful marketing tool. In an era of active development of video marketing, a business sooner or later decides to create its video channel. It can easily help you to engage a new audience and generate more leads, you just need to use it in the right way
- The Importance of YouTube for Business
- YouTube Marketing Strategy
- Determining YouTube Analytics
The Importance of YouTube for Business
As the importance of video content becomes apparent, more and more enterprises are turning to video. Around 62% of businesses use YouTube as a channel for posting video content. YouTube is the second most popular channel for companies that share its video content, while Facebook taking the first place. YouTube may have become very popular as a platform for a personal viewing of videos, but it is also a valuable tool for businesses. In recent years, more and more companies have started using YouTube as a channel to communicate with their existing customers and introduce themselves to potential customers. And with enormous reach, it’s not shocking that businesses are using YouTube to expand their marketing targets. Thanks to the use of YouTube sharing has become easier, and this is happening in both directions. Businesses can not only easily share their news with their audience or improve their brand awareness, but at the same time, they can use YouTube as a channel of communication with their market and receive respond from them. This can be done by interacting with the audience in the YouTube comments. YouTube gives brands the ability to customize the look of their channel. To take full advantage of this, businesses must upgrade their YouTube channel to reflect their brand identity to stand out from the competition. Although setting up a YouTube channel can be very simple, the tricky part is to keep working on it and post regularly to increase the number of subscribers and maintain your audience.
YouTube Marketing Strategy
Next, after you have created the video and optimized it for search, let’s talk about how to advertise your YouTube channel and video. Having a high search engine ranking and a large subscriber base is great, but these goals can be difficult to achieve when you are just starting. That’s why it’s important to always share information about your YouTube channel and videos on other platforms. Fortunately, YouTube and other platforms provide an easy process of sharing video content. We have defined some tips on how best to promote YouTube content on other channels.
Posting videos to social networks is an easy way to add additional information to your video and chat with viewers. YouTube allows you to promote your video on other social networks in an incredibly simple way. To share your video, simply click to the “Share” tab under the video. There are you have several options on where to promote the video. For easy publishing, YouTube even provides an abbreviated URL for your video. When promoting your YouTube channel or video on social networking sites, think about the best marketing strategy. However, simple share videos on your timeline or feed may not be the most effective option. Think about the point of why you’ve shot this video. You might have created a tutorial because users asked a lot of questions about how to use your product. In this case, the best way to answer these questions is to provide a link to your video on YouTube.
2. Website and blog posts.
Promote your YouTube channel and videos through your website and blog. Add the YouTube Follow badge to your website or/and blog first so your audience can easily find your Youtube channel or video. Secondly, place relevant videos on your blog or website. Think about the creation of a YouTube video that will accompany a specific blog, share video reviews or examples with clients on your website. This will not only help to promote your YouTube channel and video but also drive traffic to your webpage. To add a YouTube video to your website or blog, just copy the embed code below the video you want to post.
While you are looking for and attracting new customers and potential leads, do not forget about the current consumers who you already have. Send your video content to relevant email lists. Inspire your contacts to check out your blog where you added the video to increase both video views and site traffic or direct them to the appropriate playlist that you supervised. Sending an email with valuable information and video content is another great way to keep attract your contacts.
4. Collaborate with others.
If you (or your company) have a relationship with another person (or company) that is widely represented on YouTube, then ask them to collaborate. Collaboration with others is an interesting way for both sides to attract the attention of the additional audience. Shoot a video or playlist together. There are many opportunities for creative collaboration with other persons or brands, just make sure that their audience and purpose match yours. The partnership should be in line with your marketing strategy.
4. Engage with the viewers.
A very important thing in YouTube marketing is interacting with your viewers. Respond to their comments, answer questions, ask for feedback and thank the audience for their support. This is a simple task that you can forget or leave behind, so try to find the allotted time to check video interactions and respond to consumers.
5. Promote your Youtube videos with SEO.
While users search for content, such as the video you are creating, of course you want to see your channel and videos in the first places of search results. You may have the best video content on the Internet, but if it doesn’t appear in the first few Google or YouTube search results, you’re not going to get very many views from search engines. For example, there are a lot of beauty blogs out there, and a lot of them cover similar material in their tutorials. Because women looking for these tutorials know this, they’ll search either Google or YouTube for things like, “How to flat iron curly hair.” If you have a video showing how easy it is to straighten curly hair, you want it to be first on the list, because viewers looking for this tutorial are more likely to click on the first video they see. If this YouTube video does not play, is too long, or looks confusing, they will move on to the next, but not all viewers will scroll through page after page of tutorials to find the “perfect” video, especially when they don’t even know what they should look for yours. Fortunately, you can make your videos more visible and relevant to search engines by paying attention to some details and adding the right keywords in the right places.
Determining YouTube Analytics
You spent a lot of time and effort on your YouTube channel. You created interesting content, optimized it with the SEO and shared it on different platforms, the time has come to evaluate your success. At first glance, YouTube analytics might seem complicated. Let’s face it, interpreting a set of numbers and weird-looking graphs can be quite a challenge. Fortunately, understanding of YouTube analytics is pretty easy if you know how to do it.
Set up your goals.
First of all, you can not measure your marketing success without defining your goal. If you shot, edited, uploaded, optimized and shared your video and still don’t know what goal you are trying to achieve, we have a problem. Your goals have to drive your video strategy from start to finish. You should focus on achieving one goal for each video. Some of the most common video goals are to increase brand awareness, the number of views, clicks, or inbound links or social networks. Depending on the way how you use the video in your marketing materials, the goal may be to increase the frequency of opening a series of emails or increase the conversion rate on the landing page. YouTube is a great platform for improving brand awareness. As the second-largest search engine in the world, YouTube allows your videos to be watched using regular search or paid advertising. Video is a nice way to humanize your brand by showing off real employees, partners, or customers. It also allows you to build credibility by posting content that helps your target customer. Promoting the videos with paid ads over regular searches can affect the type of video you need to create. If you plan to raise awareness organically, consider filming your company’s history, customer reviews, or training programs.
Key metrics to track.
Now when we have determined our marketing goals, we can discuss how to measure success effectively. From the first see, YouTube analytics might be overwhelming. On the other hand, it is disappointing when you publish a video and don’t get as many views or as much interesting as you expected. YouTube analytics shows how viewers found your content, how long they watched it, and how much it worked on attracting them. Let’s begin with, what exactly can you measure and where you can find these data. First, check out your youtube.com/analytics. You should go to the analytics panel, which shows an overview of your videos over the past 28 days. You can adjust the analysis period by clicking the drop-down menu in the upper right corner. The overview report presents some key performance metrics, engagement indicators, demographics, traffic sources, and the most popular content. You may also filter results by content, device type, geography or location, all video content or playlists, subscriber status, playback type, traffic for various YouTube products and translations. In addition to filtering results, YouTube allows you to display results in various charts and even on an interactive map.
Watch time and audience retention.
Watch time reports is the total number of minutes your audience spent by watching your content on your channel. This will help you see what parts of the content viewer are consuming, rather than just clicking and going from. Watch time is important because it is one of the factors in YouTube’s ranking. Videos with a higher watch time are more likely to have a higher ranking in the search results. YouTube provides line item reports on watch time, views, average watch length, and the average percentage of views for individual videos, location, publication date, etc. The average percentage of video views, or retention rate, shows the average percentage of video views of your audience per view. The higher the percentage, the higher the likelihood that your audience will watch this video until the end. Try to place cards and end screens in a video with a higher average view rate to increase the number of views of your calls to action.
A traffic source report displays how viewers tend to find your content on the Internet. This provides valuable information on where it’s best to promote your content on YouTube. For example, you can see if viewers find your content using YouTube, Google, Twitter, or Facebook. To view more detailed traffic reports, click on the general category of traffic sources. This data may help to improve your YouTube marketing strategy. Be sure to optimize your metadata based on your results.
A demographic report will help you understand your audience by reporting their age and gender. You can then break down age groups and genders by other criteria, such as geography. This report will help you better represent your audience on YouTube and see if your content matches your reputable customers.
Engagement reports help you find out which content resonates with your audience. Here you can see viewers clicking, sharing, commenting and promoting. You can also see how your maps and end screens work in your engagement reports. Reports on maps and end screens will help you find out what your audience is doing, and you can optimize your calls to action in future videos.
Launch Your YouTube Marketing Campaign with Dewzilla
If you already know that YouTube marketing is what your business needs, get in touch with us. Our specialists will go through each stage of your campaign and customize it most effectively. Thanks to Dewzilla your Youtube channel and videos will become effective tools of remarketing and brand awareness. Our experts will convince your current consumers and engage new audiences to generate more leads for your business. We know how to use YouTube to improve the results of your work you can simply rely on us.
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